4 pages 1000 words HTT essay
Vincent666
rubric6.3SponsorshipActivationHTT610F2019.docxHTT610 6.3 Sponsorship Activation
Due October 25th 3pm
Students will read the sponsorship activation case study “From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach”. You will be expected to write a 3-4 page essay that will answer the question “What can be learned about sponsorship activations from this case study and how could you apply it to the Fall for Dance North Festival challenge?”
VERY IMPORTANT REMINDER. The deadline for this is on Friday, October 25th at 3pm (not 11pm)
NEW See Commonly asked Questions at the end of this document.
The assignment will be evaluated by a Teaching and Graduate Assistants using the guidelines outlined below along with the coaching from the professor.
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Sponsorship Activation Background (6%) |
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In order to add some substance to the essay, students will be expected to research and identify…
“Why is sponsorship activation important to event and live entertainment properties?”
This will require students to do research about event sponsorship activation in order to answer the question. You must have at least 3 citations with corresponding references demonstrating support for your research. The objective of this part of the assignment is to make sure students have a deep understanding of event sponsorship activation related to event and live entertainment properties. |
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6/6 |
5/6 |
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0/6 |
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Case Study Answer (5%) |
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The overarching question related to this part of the essay is …
What can be learned about sponsorship activations from this case study and how could you apply it to the Fall for Dance North Festival challenge?
This part of the essay must clearly and with detail communicate what was learned from the case study. Following the learnings, the essay must clearly and with detail communicated how you could apply the learnings to FFDN?
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Good |
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Incomplete |
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5/5 |
4/5 |
3.5/5 |
3/5 |
2/5 |
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Presentation (4%) |
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Was your essay easy to read and follow along. Some things that the TA will be · Structure of paper is logical and easy to follow. · Points were positioned in order and transition well. · Paragraphs used to make single point using ‘Claim, Evidence, Impact’ model where appropriate. · Correct use of APA for in text citations and reference list. · Appropriate use of direct quotations. · In text citations match reference list and vice versa. · Font, spacing, page numbers, title page etc. · Professional level of grammar and spelling
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Excellent |
Very Good |
Good |
Satisfactory |
Needs Improvement |
Incomplete |
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4/4 |
3.5/4 |
3/4 |
2.5/4 |
1.5/4 |
0/4 |
NEW Commonly Asked Questions.
To help all students I will regularly updated this commonly asked questions section
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The essay is to be in APA format. However APA does not allow personal pronouns such as “I” and “we”.
The use of first-person “I” in scholarly writing (e.g. APA, Walden) is okay if appropriate. However this happens to not be an assignment that is NOT appropriate for personal pronouns. The question is “What can be learned..” and not what did you learn. |
