marketing audit

Learning Outcomes addressed through this assignment

No Submission / No Evidence

Fail Pass Merit Distinction

Work submitted is of no academic value / nothing

submitted

Evidence included or provided but missing in some very important aspects

Of satisfactory quality, demonstrating evidence of achieving the requirements of

the learning outcomes

Of high quality, demonstrating evidence which is rigorous and convincing, appropriate to the task or activity

Of very high quality, demonstrating evidence which is strong, robust and consistent, appropriate to the

task or activity

To identify, analyse and critically evaluate by undertaking a Macro Analysis via PEEST

for your choosen company (LOa - 20%)

Work submitted is of no academic value / nothing

submitted.

You did not sufficiently Identify and analyse the expected issues. A greater

depth of analysis is required to achieve a pass mark.

You Identified and analysed the expected issues in sufficient depth to pass. However,

much more depth of critical analysis is required at this level.

You Identified and analysed the expected issues very well. With a little

more depth of critical analysis, you have the potential to score even higher.

You Identified and analysed the expected issues to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

To identify, analyse and critically evaluate by undertaking a Micro Analysis

examining the market, customers and competitors for your choosen company

(LOa - 20%)

Work submitted is of no academic value / nothing

submitted.

You did not sufficiently Identify and analyse the expected issues. A greater

depth of analysis is required to achieve a pass mark.

You Identified and analysed the expected issues in sufficient depth to pass. However,

much more depth of critical analysis is required at this level.

You Identified and analysed the expected issues very well. With a little

more depth of critical analysis, you have the potential to score even higher.

You Identified and analysed the expected issues to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

To identify, analyse and critically evaluate by undertaking an Internal Analysis

examining the strategy, functions and productivity for your choosen company

(LOa - 20%)

Work submitted is of no academic value / nothing

submitted.

You did not sufficiently Identify and analyse the expected issues. A greater

depth of analysis is required to achieve a pass mark.

You Identified and analysed the expected issues in sufficient depth to pass. However,

much more depth of critical analysis is required at this level.

You Identified and analysed the expected issues very well. With a little

more depth of critical analysis, you have the potential to score even higher.

You Identified and analysed the expected issues to an excellent level, showing excellent critical analysis as well. Maintain this standard in future. Well done!

To make informed judgements and decisions by presenting a TOWS matrix and summary of key strategic challenges faced

by your company (LOb - 20%)

Work submitted is of no academic value / nothing

submitted.

You did not sufficiently make informed judgements and decisions. A greater depth of critical insight is required to

achieve a pass mark.

You made informed judgements and decisions in sufficient depth to pass.

However, much more depth of critical insight is required at this level.

You made informed judgements and decisions very well. With a little more depth of critical insight, you have the

potential to score even higher.

You made informed judgements and decisions to an excellent level, showing excellent critical insight as well. Maintain this standard in future. Well done!

To devise and sustain an argument supported by valid evidence by using

appropriate research resources (LOc - 10%)

Work submitted is of no academic value / nothing

submitted.

Your answer did not locate and/or use a sufficient variety of relevant resources. At this level, higher quality and/or more

sources are required to pass an assessment.

You demonstrated that you located/ used a sufficient variety of relevant resources.

However, to score a good mark, you must locate/use a much greater variety of quality

research sources.

You demonstrated that you located/ used a good variety of relevant

resources. If you can improve the quality, you have the potential to do very

well in future.

Your answer demonstrates that you located/used an excellent variety of relevant resources. Maintain

this level in future. Well done!

To devise and sustain an argument supported by valid evidence by using

Harvard Referencing (LOc - 5%)

Work submitted is of no academic value / nothing

submitted.

Deficient standard shown, through weak referencing and citing style which does

not consistently conform to the Harvard referencing style.

Satisfactory standard shown. Some sources accurately cited, with appropriate reference

list provided. Mainly in the correct style. However, there are many inconsistencies in

style/sources outlined.

Good standard shown. Majority of the sources accurately cited/ presented in

the reference list. Majority in the correct style. However, there are some minor

inconsistencies in terms of style/sources outlined.

Excellent standard shown. Clear majority of sources accurately cited/presented in the reference list.

Clear majority in the correct UoN style. May have some extremely minor inconsistencies. Well done!

To devise and sustain an argument supported by valid evidence by the quality of the report structure and presentation

(LOc - 5%)

Work submitted is of no academic value / nothing

submitted.

Deficient presentation/layout for the type of assignment. Does not conform to

the majority of assessment brief instructions. Figures, tables and/or

diagrams ignored in text or not used where clearly needed. Poorly structured.

Fails to refer to included appendices within text.

Satisfactory but inconsistent presentation/layout. Conforms to some but

not the majority of the assessment brief instructions. Acceptable use of figures, tables

and/or diagrams. Logically structured with satisfactory but inconsistent format. Limited in-text reference to the included appendices.

Good, consistent presentation style/layout and for the main part

conforms to assessment brief instructions. Effective inclusion of

figures, tables and/or diagrams. Logically constructed with an appropriate format used. Majority of appendices referred to

within text.

Excellent, consistent presentation style/layout, which is correct for this type of assessment and conforms to assessment brief instructions. Clear

majority of appendices referred to within the text. Keep up this standard. Well Done!