Milestone 3

HEA 640 Milestone Three Guidelines and Rubric In higher education, buy-in is needed in order to truly evolve. With that being said, this form of consensus is also needed to enforce compliance with regulations and policies that guide the operations of higher education institutions. While working with your team to compose your response plan, you must also keep in mind the importance of communicating your actions to your entire institution community. Communicating the purpose and intentions of the work while you are conducting the work helps to shape opinion and motivate behavior. Thus, an expanding inclusive awareness of the response plan will help to guide change in the opinions of your naysayers and cynics. A melting pot of opinions exists in higher education; some of these opinions are simply neutral, while others are drastically hostile. With such an environment, it is important for you to include supporting data with your communication. Supporting data aids in persuasion—a process that will enable you and your team to convince institution stakeholders to change their attitudes and/or behaviors regarding the new response plan through the transmission of your communication. You will now act as the Director of Communications for your institution, and your primary role in this position is to direct and manage the institution’s internal and external communications. Due to the recent regulatory change, you need to communicate new exceptions and compliance requirements to the entire institution community (i.e., administrators, faculty, staff, and students). In Module Seven, submit a communications piece (e.g., email announcement, formal letter, postcard, etc.) that you and your team will use to communicate the response plan to a large and diverse body of internal stakeholders. Discuss why you think the communications piece you have chosen would be an effective communication strategy for the task at hand. Compare and contrast your communications piece with other types of communication strategies while providing justification for the communications piece selected. Also, explain how your communications piece aligns with the concept of an adult learning theory. Be sure to illustrate how the theory anticipates change in behavior among internal stakeholders as it pertains to their reception and interpretation of the information that your communications piece will provide. Specifically, the following critical elements must be addressed:

I. Develop a communications piece in order to inform the internal stakeholders of new procedures or policies related to the regulatory decision. II. Explain how your communication piece complies with the constructs of an adult learning theory.

a. How does the learning theory inform how internal stakeholders will receive and interpret these changes? b. What did you consider about the learning theory when developing your communications piece?

Guidelines for Submission: Your paper must be submitted as a four- to five-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Communications Piece

Develops communications piece that informs the internal stakeholders of the new policies and procedures implemented related to the regulatory decision

Develops communications piece, but does not inform the internal stakeholders of the new policies and procedures implemented or does not convey them articulately or appropriately

Does not develop communications piece

50

Adult Learning Theory

Explains how the communications piece complies with the constructs of an adult learning theory

Discusses the communications piece and a learning theory but does not offer an explanation as to how they comply with each other, or the learning theory is not applicable

Does not discuss how communication piece complies with the constructs of an adult learning theory

30

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

20

Earned Total 100%