Assignment 3

COM 600 Media Project One Guidelines and Rubric

This media project assignment is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will be the next step of an overall strategy that takes into account proper communication for all audiences, including those with cultural differences.

In this assignment, use the following scenario: Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 to 8 slides about your wine products. This presentation should demonstrate cross- cultural competency so that your product can be as successful in this foreign country as it is in the United States.

The slide presentation should be reflective of the course materials and assignments and should reflect an overall understanding (seen throughout the presentation) of the audience and the environment in which they live. Specifically, the presentation should include the following:

 A communication approach that demonstrates your understanding of cross-cultural competency

 A marketing approach that demonstrates your awareness of the specific audience’s market culture

 A visual look and feel that is tailored to the specific audience Guidelines for Submission: Your presentation should be created using PowerPoint or other similar presentation software. Your presentation must be between 6 and 8 slides in length. Both the project and the speaker’s notes should be submitted as a single project. Any sources should be cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

Communication Approach

Demonstrates a clear understanding of cross-cultural competency

Demonstrates some understanding of cross- cultural competency but some major competency elements are missing

Does not demonstrate an understanding of cross-cultural competency

30

Marketing Approach Demonstrates a full awareness of the audience’s market culture and addresses how the product can be competitively successful in that market

Demonstrates some awareness of the audience’s market culture but does not address how the product can be competitively successful in that market

Does not demonstrate an awareness of the specific audience’s market culture

30

Visual Look and Feel Creates a visual look and feel that is tailored to the specific audience

Creates a visual look and feel that is somewhat tailored to the specific audience but some elements are culturally inappropriate

Does not create a look and feel that is tailored to the specific audience

30

Articulation of Response Submission has no major errors related to citations, grammar, spelling, or syntax

Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact understanding of ideas

Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas

10

Total 100%