| Criteria | Percentage | Excellent (100.00%) |
| Content | 100.0% |
| Executive Summary: Thesis Development and Purpose | 15.0% | Executive summary is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear and serves as the foundation for a plan to achieve the stated vision. |
| Executive Summary: Argument Logic and Construction | 10.0% | Argument is clear and convincing and presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. |
| Executive Summary: Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Writer is clearly in command of standard, written, academic English. |
| Consolidated Presentation: Details of Strategic Plan 3.4: Clearly and persuasively articulate business decisions to relevant stakeholders. | 10.0% | The consolidated presentation explains details of the strategic plan. Speaker notes are included with relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. The plan articulates the business decisions to relevant stakeholders clearly and persuasively. |
| Consolidated Presentation: Competitive Advantage 1.1: Create strategic plans to improve an organization?s competitive advantage. | 10.0% | An explanation of your competitive advantage is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. |
| Consolidated Presentation: Christian Perspective 4.1: Articulate an organization?s responsibilities to the greater social good from a Christian perspective. | 5.0% | An explanation of why your organization?s mission and vision seek to promote the greater social good from a Christian perspective is included. An explanation of how your organization or perhaps even your plan accommodates an organization?s responsibilities to the grater social good, from a Christian perspective is included with detail that demonstrates a deep understanding of the content from a Christian perspective. |
| Consolidated Presentation: Ethics, Cooperate Social Responsibility, and Sustainability | 5.0% | An explanation of how your plan intends to address ethics, corporate social responsibility, and sustainability is included with detail that demonstrates a deep understanding all of the following: ethics, cooperate social responsibility, and sustainability. |
| Consolidated Presentation: Leadership and Innovation 1.4: Practice leadership skills necessary for encouraging innovation within organizations. | 10.0% | A description of how your plan utilizes your leadership skills to encourage innovation within your organization is included with detail that demonstrates a deep understanding. |
| Consolidated Presentation: Global and International Considerations | 5.0% | An explanation of the global and international considerations within your strategic plan is included with detail that demonstrates a deep understanding. |
| Consolidated Presentation: Presentation of Content | 5.0% | The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. |
| Consolidated Presentation: Layout | 5.0% | The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. |
| Consolidated Presentation: Language Use and Audience Awareness (includes sentence construction, word choice, etc.) | 5.0% | The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. |
| Consolidated Presentation: Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Writer is clearly in control of standard, written, academic English. |
| Consolidated Presentation: Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
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