Essay

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Wtg

Professional Appearance Expectations

Unprofessional appearance and/or missing three or more of required elements

Adequate professional

appearance but missing two required elements

Standard professional appearance but missing one required element

Excellent professional appearance and meets expectations

Exceeds professional expectations as outlined by instructor

/5

Introduction

Fails to identify purpose and process and lacks direction and focus

Vaguely identifies purpose and process with limited overview of information

Adequate coverage of topic and brief overview of information

Effectively introduces topic and provides appropriate overview of information with direction and focus of key ideas

Provides excellent overview of information

Clearly identifies purpose and provides with direction and focus of key ideas

/5

Body

Minimal coverage of key ideas with major gaps in support and logic

Adequate coverage of key ideas with major gaps in logic and coverage

Evidence of analysis of key ideas with minor gaps in logic and coverage

Main ideas and factors are clearly identified and developed with key ideas supported with logic and adequate coverage.

Effectively identifies and analyzes key factors. Provides

in-depth and comprehensive coverage of all areas. Ideas are developed and supported with detail to achieve the intended purpose of the communication. Demonstrates ability to synthesize ideas.

/15

Conclusion

Recommendations

Vague consolidation of facts and information

Lack of logic and support for recommendations and/or conclusions

Evidence of consolidation of facts and information

Recommendations and/or conclusions lack support in body

Acceptable consolidation of facts and information

Logical and well supported recommendations and/or conclusions

Good consolidation of facts and information

Logical and well supported recommendations and/or conclusions

Excellent consolidation of facts and information

Logical and well supported recommendations and/or conclusions

/5

Research Documentation

Support

Ineffective incorporation of information and evidence of research and consolidation Minor errors in sourcing and documentation

Acceptable incorporation of information and evidence of research and consolidation Minor errors in sourcing and documentation

Acceptable incorporation of information and evidence of research and consolidation of ideas properly sourced and documented.

Good incorporation of information and evidence of research and consolidation of ideas properly sourced and documented.

Excellent incorporation of information and evidence of research and consolidation of ideas properly sourced and documented.

/10

Logic and Flow of Information

No consolidation and flow of ideas. No use of transitions and consolidations

Limited consolidation and flow of ideas. Minimal use of transitions and consolidations

Adequate consolidation and flow of ideas. Average use of transitions and consolidations

Effective consolidation and flow of ideas. Good use of transitions and consolidations

Information flows logically and

excellent use of transitions and consolidations. Clearly, concisely, and logically written – well suited for the topic and intended audience.

/10

Total

/50