public health informatics

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  A-level Requirements B-level Requirements C-level Requirements D-level Requirements F-level

Identi�cation of Audience 5.5 (10%) Introduces the website's intended audience and details the relationship between the audience and the website topic.

4.4 (8%) Intends to introduce the audience, but the relationship between the audience and topic are unclear.

3.85 (7%) Reports the intended audience but not the relationship between audience and topic.

3.3 (6%) The report does not clearly designate an intended audience.

0 (0%) No mention of audience.

Targeting 8.25 (15%) The report clearly details and cites/references two or more speci�c targeting strategies used that would reach the intended audience in a way that is meaningful for the topic.

6.6 (12%) The report details and cites/references two or more speci�c targeting strategies used to reach the intended audience but the strategies don't make sense for the audience.

5.78 (10.5%) The report details and cites/references one targeting strategy or the reports lists more than one strategy, but the others are not the most e�ective strategy for the intended audience.

4.95 (9%) The report identi�es one or more targeting strategies; however, the strategies are not related to the intended group. OR There is no citation/reference.

0 (0%) The report does not mention any strategies. OR Any plagiarism is detected.

Tailoring 13.75 (25%) The report clearly details three design and tailoring strategies used to create an e�ective message for the intended audience.

11 (20%) The report clearly details three design and tailoring strategies for the intended audience.

9.63 (17.5%) The report somewhat details two or more strategies for tailoring, design, and user experience but isn't clear.

8.25 (15%) The report does not identify and cite/reference more than one strategies for tailoring, user experience, and web design.

0 (0%) The report does not mention any strategies. OR Any plagiarism is detected.

Description and Reasoning 16.5 (30%) The report provides su�cient rationale for why the targeting and tailoring strategies were chosen, the e�ectiveness of these strategies, and examples of how they were used on the site.

13.2 (24%) The report provides some rationale for how the targeting and tailoring strategies were used but not enough detail as to why they are e�ective for their intended audience.

11.55 (21%) The report provides some description for the strategies, but it is insu�cient.

9.9 (18%) The report provides little description as to the purpose and use of the targeting or tailoring strategies.

0 (0%) No attempt at description of or reasoning for use of particular strategies.

Grammar & Writing Style 5.5 (10%) The paper is at least 2 full pages, using Times New Roman 12-point double-spaced text and follows the major conventions of grammar, spelling, and punctuation leading to a clear and understandable expression of ideas. It is a pleasure to read.

4.4 (8%) The paper is at least 2 full pages, using Times New Roman 12-point double-spaced text. There are very few errors, and the report reads easily and clearly.

3.85 (7%) An occasional error may cause the reader a moment of confusion, and the text does not meet all font, length, and spacing requirements.

3.3 (6%) Errors or shortcomings in grammar, spelling, and diction lead to confusion of ideas or the paper does not meet font or length requirements, but it is at least 1 full page.

0 (0%) The report is shorter than 1 full page.

Citing and References 5.5 (10%) Strong adherence to APA style.

4.4 (8%) Good use of APA style.

3.85 (7%) Several errors in APA style.

3.3 (6%) Many errors in APA style.

0 (0%) No use of APA OR no citing or references.

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