research report
jessica01
RUBRIC-ResearchProposals22016.pdf
Research Report s1, 2016
Levels of Achievement
Criteria Below Expectations (Fail) 049
Meets Expectations (Pass) 5059
Meets Expectations (Credit) 6069
Exceeds Expectations (Distinction) 70 79
Exceeds Expectations (High Distinction) 80100
1. Executive Summary
0 to 49 % Demonstrates inability to discern between key and irrelevant information. Summary is lacking in relevant content and / or not concise.
50 to 59 % Identifies and communicates some information but fails to discern only key information. Summary is concise but lacking in content.
60 to 69 % Identifies and communicates mostly useful and key information. Presents a summary of the entire report, including analyses and recommendations.
70 to 79 % Identifies and communicates salient information from subsequent report. Presents a summary of the entire report, including analyses and recommendations.
80 to 100 % Identifies and communicates the most salient information from subsequent report. Presents a concise summary or entire report, including analyses and recommendations.
3. Descriptive Analyses (3a3e)
0 to 49 % Inadequately applies prescribed methods of frequency, dispersion, and central tendency to analyze data. Inadequately identifies and interprets components of the issue.
50 to 59 % Applies some prescribed methods of frequency, dispersion, and central tendency to analyze data. Identifies and interprets some salient components of the issue.
60 to 69 % Applies most prescribed methods of frequency, dispersion, and central tendency to analyze data and create useful information. Identifies and interprets mostly salient components of the issue.
70 to 79 % Effectively applies appropriate methods of frequency, dispersion, and central tendency to analyze data and create useful information. Identifies and interprets mostly salient components of the issue with marketing insights clearly discussed.
80 to 100 % Effectively applies all of the most appropriate methods of frequency, dispersion, and central tendency to analyze data and create useful information. Identifies and interprets the most salient components of the issue with valuable and realistic marketing insights clearly discussed.
4. Recommendations
0 to 49 % Recommendations are unclear and are not supported by the process of analysis and interpretation.
50 to 59 % Recommendations are clear and organized. Some recommendations are supported by the process of analysis and interpretation.
60 to 69 % Recommendations are organized, with useful implications for the industry and 4 Ps of marketing. Most recommendations are supported by the process of analysis and interpretation.
70 to 79 % Recommendations are relevant, and organized with salient implications for the industry and 4 Ps of marketing. Recommendations are supported by the process of analysis and interpretation.
80 to 100 % Recommendations are comprehensive, relevant, and organized with valuable implications for the industry and 4 Ps of marketing. Recommendations are logically supported by evidence of the process of analysis and interpretation, and current industry examples.
5. Inferential Analyses (5a5e)
0 to 49 % Inadequately applies prescribed methods of ttest, ANOVA, chi square, and linear regression to analyze data. Inadequately interprets and compares components of the issue.
50 to 59 % Applies some prescribed methods of ttest, ANOVA, chi square, and linear regression to analyze data. Interprets and compares some salient components of the issue.
60 to 69 % Applies most prescribed methods of ttest, ANOVA, chi square, and linear regression to analyze data and create useful information. Interprets and compares mostly salient components of the issue.
70 to 79 % Effectively applies appropriate methods of ttest, ANOVA, chi square, and linear regression to analyze data and create useful information. Interprets and compares mostly salient components of the issue with marketing insights clearly discussed.
80 to 100 % Effectively applies all of the most appropriate methods of ttest, ANOVA, chi square, and linear regression to analyze data and create useful information. Interprets and compares the most salient components of the issue with valuable and realistic marketing
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insights clearly discussed.
6. Recommendations
0 to 49 % Recommendations are unclear and are not supported by the process of analysis and interpretation.
50 to 59 % Recommendations are clear and organized. Some recommendations are supported by the process of analysis and interpretation.
60 to 69 % Recommendations are organized, with useful implications for the industry and 4 Ps of marketing. Most recommendations are supported by the process of analysis and interpretation.
70 to 79 % Recommendations are relevant, and organized with salient implications for the industry and 4 Ps of marketing. Recommendations are supported by the process of analysis and interpretation.
80 to 100 % Recommendations are comprehensive, relevant, and organized with valuable implications for the industry and 4 Ps of marketing. Recommendations are logically supported by evidence of the process of analysis and interpretation, and current industry examples.
Effective Communication (Verbal)
0 to 49 % Does not use language, grammar, and formatting that conveys meaning to readers with sufficient clarity and includes numerous errors.
50 to 59 % Uses language, grammar, and formatting sufficiently well to convey basic meaning although errors reduce effectiveness of communication.
60 to 69 % Uses language, grammar, and formatting that generally conveys meaning to readers with clarity.
70 to 79 % Uses language, grammar, and formatting that effectively conveys meaning to readers with clarity. Communication is tailored to the intended report type.
80 to 100 % Uses language, grammar, and formatting that skilfully and effectively communicates meaning to readers with clarity, accuracy and fluency. Communication is tailored to the intended report type and audience.
Effective Communication (Visual)
0 to 49 % Does not demonstrate effective use and presentation of data analyses output (contents page, lists, tables and graphs). Main body and appendices of report used inadequately.
50 to 59 % Demonstrates adequate use and presentation of some data analyses output (contents page, lists, tables and graphs). Main body of report includes some salient information.
60 to 69 % Demonstrates effective use and presentation of most data analyses output (contents page, lists, tables and graphs). Main body of report includes some salient information, with appendices used to demonstrate process of analysis.
70 to 79 % Demonstrates highly effective, professional use and presentation of most data analyses output (contents page, lists, tables and graphs). Main body of report includes mostly salient information, with appendices used to demonstrate process of analysis.
80 to 100 % Demonstrates outstanding, professional use and presentation of all data analyses output (contents page, lists, tables and graphs). Main body of report only includes the most salient information, with appendices used skilfully to demonstrate process of analysis.
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