| Course Code | Class Code | Assignment Title | Total Points |
| HCA-470 | HCA-470-O101 | Business Plan Part 1: SWOT Analysis and Business Plan Proposal | 70.0 |
| Criteria | Percentage | Unsatisfactory (0.00%) | Less Than Satisfactory (65.00%) | Satisfactory (75.00%) | Good (85.00%) | Excellent (100.00%) | Comments | Points Earned |
| Content | 90.0% |
| Strengths | 20.0% | Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is not included. | Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. | Identification of four organizational strengths that would be helpful in achieving the strategic plan is included but lacks specificity and support from credible sources. | Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is complete and correct. | Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary. |
| Weaknesses | 20.0% | Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is not included. | Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. | Identification of four organizational weaknesses that would be harmful in achieving the strategic plan is included but lacks specificity and support from credible sources. | Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is | Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary. |
| Opportunities | 20.0% | Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is not included. | Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. | Identification of four external opportunities that would be helpful in achieving the strategic plan is included but lacks specificity and support from credible sources. | Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is complete and correct. | Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary. |
| Threats | 20.0% | Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is not included. | Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is incomplete and/or incorrect. | Identification of four external threats that would be harmful in achieving the strategic plan is included but lacks specificity and support from credible sources. | Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is complete and correct. | Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary. |
| Thesis Statement and Strategic Goals | 10.0% | Thesis statement and identification of at least one strategic goal based on the SWOT analysis is not included. | Thesis statement and identification of at least one strategic goal based on the SWOT analysis is incomplete and/or incorrect. | Thesis statement and identification of at least one strategic goal is included but lacks a clear link to the SWOT analysis. | Thesis statement and identification of at least one strategic goal is complete and correct. | Thesis statement and identification of at least one strategic goal is exemplary. |
| Organization, Effectiveness, and Format | 10.0% |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
avett2012
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