| Course Code | Class Code | Assignment Title | Total Points |
| HCA-470 | HCA-470-O101 | Benchmark - Business Plan Part 3: Strategy | 100.0 |
| Criteria | Percentage | Unsatisfactory (0.00%) | Less Than Satisfactory (65.00%) | Satisfactory (75.00%) | Good (85.00%) | Excellent (100.00%) | Comments | Points Earned |
| Content | 65.0% |
| History/Rationale | 5.0% | History or rationale for proposed strategic initiative, including industry trend data and relevant research, is not included. | History or rationale for proposed strategic initiative, including industry trend data and relevant research, is incomplete and/or incorrect. | History or rationale for proposed strategic initiative, including industry trend data and relevant research, is included but lacks explanation and relevant supporting details. | History or rationale for proposed strategic initiative, including industry trend data and relevant research, is complete and includes explanation and relevant supporting details. | History or rationale for proposed strategic initiative, including industry trend data and relevant research, is thorough and includes substantial explanation and relevant supporting details. |
| Market Analysis | 10.0% | Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is not included. | Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is incomplete and/or incorrect. | Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is included but lacks relevant details and support data. | Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is complete and includes relevant details and support data. | Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is thorough and includes substantial relevant details and support data. |
| Measurable Goals | 5.0% | Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is not included. | Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is incomplete and/or incorrect. | Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is included but lacks clear connection to the strategic focus. | Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is complete and clear. | Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is exemplary. |
| Project Structure | 15.0% | Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is not included. | Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is incomplete and/or incorrect. | Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is included but lacks relevant supporting details. | Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is complete and includes relevant supporting details. | Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is thorough and includes substantial relevant supporting details. |
| Stakeholder Analysis (C. 4.3) | 15.0% | Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is not included. | Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is incomplete and/or incorrect. | Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is included but lacks explanation and relevant supporting details. | Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is complete and includes explanation and relevant supporting details. | Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is thorough and includes substantial explanation and relevant supporting details. |
| Communication and Leadership (C.4.5) | 15.0% | Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is not included. | Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is incomplete and/or incorrect. | Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is partially complete and/or is unrealistic. | Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is complete and realistic. | Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is exemplary. |
| Organization, Effectiveness, and Format | 35.0% |
| Thesis Development and Purpose | 10.0% | Paper lacks any discernible overall purpose or organizing claim. | Thesis is insufficiently developed or vague. Purpose is not clear. | Thesis is apparent and appropriate to purpose. | Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. | Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. |
| Argument Logic and Construction | 10.0% | Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. | Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. | Argument is orderly but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. | Argument shows logical progression. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. | Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 10.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. |
| Paper Format (use of appropriate style for the major and assignment) | 2.0% | Template is not used appropriately, or documentation format is rarely followed correctly. | Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. | Appropriate template is used. Formatting is correct, although some minor errors may be present. | Appropriate template is fully used. There are virtually no errors in formatting style. | All format elements are correct. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 3.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
avett2012
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