| Course Code | Class Code | Assignment Title | Total Points |
| AMP-425 | AMP-425-O500 | Executive Summary: Annual Marketing Plan | 90.0 |
| Criteria | Percentage | Unsatisfactory (0.00%) | Less than Satisfactory (65.00%) | Satisfactory (75.00%) | Good (85.00%) | Excellent (100.00%) | Comments | Points Earned |
| Criteria | 90.0% |
| Executive Summary Hypothetical Marketing Plan | 90.0% | Executive summary is not present. | Executive summary is present, but ideas are confused or incomplete. | Executive summary is adequately presented. | Executive summary is thoroughly presented. | Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria. |
| Mechanics and Formatting | 10.0% |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 10.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. | Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English. |
| Total Weightage | 100% |
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