| Course Code | Class Code | Assignment Title | Total Points |
| BUS-485 | BUS-485-EWF300A | Benchmark - Situation Analysis Presentation | 80.0 |
| Criteria | Percentage | 1: Unsatisfactory (0.00%) | 2: Less Than Satisfactory (65.00%) | 3: Satisfactory (75.00%) | 4: Good (85.00%) | 5: Excellent (100.00%) | Comments | Points Earned |
| % Scaling | 100.0% |
| Strategic Profile and Case Analysis | 12.0% | Strategic profile and case analysis are not included. | Strategic profile and case analysis are incomplete or insufficiently developed. | Strategic profile and case analysis are included but demonstrate only superficial research relevant to the corporation. | Strategic profile and case analysis demonstrate some applied research relevant to the corporation. | Strategic profile and case analysis demonstrate thorough critical research directly related to the corporation. |
| Situation Analysis (General Environmental Analysis, Industry Analysis, Competitor Analysis, Internal Analysis) | 12.0% | Situation analysis is not included. | Situation analysis is incomplete or insufficiently developed. | Situation analysis only superficially addresses the environmental, industry, competitor, and internal analyses of the selected corporation. | Situation analysis utilizes the environmental, industry, competitor, and internal analyses to determine how the corporation is influenced and affected by both internal and external factors. | Situation analysis utilizes the environmental, industry, competitor, and internal analyses to determine external environmental opportunities and threats in addition to the internal strengths and weaknesses of the corporation. |
| SWOT Analysis | 12.0% | SWOT analysis is not included. | SWOT analysis is incomplete or insufficiently developed. | SWOT analysis superficially addresses the strengths, weaknesses, opportunities, and threats of the corporation but fails to analyze how they might affect its performance. | SWOT analysis adequately addresses the strengths, weaknesses, opportunities, and threats of the corporation and assesses how each might affect its performance. | SWOT analysis thoroughly addresses the strengths, weaknesses, opportunities, and threats of the corporation, assessing how the company might maximize its strengths and capitalize on advantageous opportunities while minimizing its weaknesses and avoiding environmental threats. |
| Strategy Formulation (Strategic Alternatives, Alternative Evaluation, Alternative Choice) | 12.0% | Strategy formulation is not included. | Strategy formulation is incomplete or insufficiently developed. | Strategy formulation demonstrates only superficial connections between the proposed alternatives and the SWOT analysis. Evaluation of alternatives and defense of choice is lacking in relevant details and support. | Strategy formulation demonstrates clear connections between the proposed alternatives and the SWOT analysis. Evaluation of alternatives and defense of choice draws upon research for support. | Strategy formulation demonstrates how the proposed alternatives draw on the SWOT analysis to make use of environmental opportunities while avoiding threats. Evaluation of alternatives and defense of choice are detailed and well-supported by research. |
| Strategic Alternative Implementation (Action Items, Action Plan) | 12.0% | Strategic alternative implementation is not included. | Strategic alternative implementation is incomplete or insufficiently developed. | Strategic alternative implementation demonstrates only superficial connections between the proposed plan and its relevance to the corporation. | Strategic alternative implementation demonstrates clear connections between the proposed plan its relevance to the corporation. | Strategic alternative implementation demonstrates a critical evaluation of possible implementation issues, and implementation actions are thoroughly and explicitly explained. |
| Presentation of Content (C1.3, C1.4) | 10.0% | The content lacks a clear point of view and logical sequence of information. Little persuasive information is included. Sequencing of ideas is unclear. | The content is vague in conveying a point of view and does not create a strong sense of purpose. Some persuasive information is included. | The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other. | The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Persuasive information from reliable sources is included. | The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. |
| Layout | 10.0% | The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. | The layout shows some structure but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. | The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. | The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. | The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. |
| Language Use and Audience Awareness (includes sentence construction, word choice, etc.) | 10.0% | Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. | Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. | Language is appropriate to the targeted audience for the most part. | The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. | The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Slide errors are pervasive enough that they impede communication of meaning. | Frequent and repetitive mechanical errors distract the reader. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. | Slides are largely free of mechanical errors, although a few may be present. | Writer is clearly in control of standard, written, academic English. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
dignedeb
Rubric_Print_Format6SituationAnalysis.xlsx
