| Course Code | Class Code | Assignment Title | Total Points |
| MKT-607 | MKT-607-O501 | Benchmark - Digital Business Plan | 100.0 |
| Criteria | Percentage | Unsatisfactory (0.00%) | Less than Satisfactory (74.00%) | Satisfactory (79.00%) | Good (87.00%) | Excellent (100.00%) | Comments | Points Earned |
| Content | 100.0% |
| Digital Marketing Strategies (1.2 and 7.2: Leverage digital marketing strategies to promote organizational growth.) | 15.0% | No digital marketing strategies for the division are present. | The digital marketing strategies for the division are included, but lack detail or are incomplete. | The digital marketing strategies for the division include some details on the decision to shift to digital marketing to promote organizational growth. There is mention of additional factors that were considered in the decision. | The digital marketing strategies for the division include a detailed description on the decision to shift to digital marketing to promote organizational growth. The additional factors that were considered in the decision are included with some reasoning to support decisions. | The digital marketing strategies for your division include a comprehensive description on the decision to shift to digital marketing to promote organizational growth. The additional factors that were considered in the decision are included with detailed reasoning that supports decisions. | | 0.00/0.00 |
| Digital Media Impact | 10.0% | The marketing plan does not include the digital media impact on the promotional plan. | The marketing plan includes the digital media impact on the promotional plan, but lacks detail or is incomplete. | The marketing plan includes the digital media impact on the promotional plan. | The marketing plan includes a detailed description for the digital media impact on the overall promotional plan. | The marketing plan includes a comprehensive description for the digital media impact and its influence on the overall promotional plan. | | 0.00/0.00 |
| Digital Media Types and Options | 15.0% | No digital media types and options are present. | The digital media types and options are included, but lack details or are incomplete. | The digital media types and options are included. There is mention of specific social media platforms used to target the identified market. | The digital media types and options are included. There are details on specific social media platforms relating to division goals. Real-world data is included in the description. | The digital media types and options are included. There are clear details on specific social media platforms relating to division goals. Real-world data is included to support the digital media option selected for the division. | | 0.00/0.00 |
| Monitoring Digital Media | 15.0% | No methods for monitoring digital media are included. | There is some mention of methods for monitoring digital media, but they lack details or are incomplete. | Methods for monitoring digital media are included with some details on effectiveness and strategy to meet division goals. | Methods for monitoring digital media are included with details on effectiveness and strategy to meet division goals. There is some mention of a plan for modification when necessary. | Methods for monitoring digital media are included with clear details on effectiveness and strategy to meet division goals. There is a clear plan for modifications when necessary. | | 0.00/0.00 |
| Methods of Marketing and Consumer Research (2.4 and 8.4: Analyze markets and consumer data to inform marketing strategy.) | 15.0% | No methods of marketing and consumer data are included to inform marketing strategy. | There is little or no evidence of marketing and consumer data to inform marketing strategy. | The plan includes evidence of relevant marketing and consumer data for marketing strategy decisions. There is a minimum of three resources included. | The plan includes evidence of relevant and quality marketing and consumer data. There are more than three current resources validating the digital marketing strategy decisions included in the plan. | The plan includes evidence of relevant, current, and quality research. The description analyzes marketing and consumer data to thoroughly validate digital marketing strategy decisions for the plan. | | 0.00/0.00 |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 20.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. | | 0.00/0.00 |
| Paper Format (use of appropriate style for the major and assignment) | 5.0% | Template is not used appropriately or documentation format is rarely followed correctly. | Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. | Appropriate template is used. Formatting is correct, although some minor errors may be present. | Appropriate template is fully used. There are virtually no errors in formatting style. | All format elements are correct. | | 0.00/0.00 |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. | | 0.00/0.00 |
| Total Weightage | 100% | | | | | | | | 0.00/100.0 |
Besmith113
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