| Course Code | Class Code | Assignment Title | Total Points |
| MKT-315 | MKT-315-O501 | Benchmark - Marketing Plan Analysis and Presentation: Part 1- Research | 135.0 |
| Criteria | Percentage | 1: Unsatisfactory (0.00%) | 2: Less than Satisfactory (65.00%) | 3: Satisfactory (75.00%) | 4: Good (85.00%) | 5: Excellent (100.00%) | Comments | Points Earned |
| % Scaling | 100.0% |
| Brand Story | 20.0% | Thorough description of the company, brand, and supporting research is not included. | Thorough description of the company, brand, and supporting research is incomplete or incorrect. | Thorough description of the company, brand, and supporting research is included but lacks explanation and relevant supporting details. | Thorough description of the company, brand, and supporting research is complete and includes explanation and relevant supporting details. | Thorough description of the company, brand, and supporting research is extremely thorough and includes detailed explanation and substantial relevant supporting details. |
| Company Vision, Mission, and Marketing Objectives | 10.0% | Company vision, mission, and marketing objectives are not included. | Company vision, mission, and marketing objectives are incomplete or incorrect. | Company vision, mission, and marketing objectives are partially complete and correct. | Company vision, mission, and marketing objectives are mostly complete and correct. | Company vision, mission, and marketing objectives are complete and correct. |
| Company Marketing Strategies and Tactics (C. 3.4/3.5/3.7 Determine how organizations formulate marketing strategies and tactics using market and consumer data.) | 30.0% | Summary of the strategies and tactics the company is using to meet marketing objectives, including discussion and citation of market and consumer data used in the formulation of the strategies and tactics, is not included. | Summary of the strategies and tactics the company is using to meet marketing objectives, including discussion and citation of market and consumer data used in the formulation of the strategies and tactics, is incomplete or incorrect. | Summary of the strategies and tactics the company is using to meet marketing objectives, including discussion and citation of market and consumer data used in the formulation of the strategies and tactics, is included but lacks explanation and relevant supporting details. | Summary of the strategies and tactics the company is using to meet marketing objectives, including discussion and citation of market and consumer data used in the formulation of the strategies and tactics, is complete and includes explanation and relevant supporting details. | Summary of the strategies and tactics the company is using to meet marketing objectives, including discussion and citation of market and consumer data used in the formulation of the strategies and tactics, is extremely thorough and includes detailed explanation and substantial relevant supporting details. |
| SWOT Analysis | 20.0% | SWOT analysis is not included. | SWOT analysis is incomplete or incorrect. | SWOT analysis is included but contains errors or lacks explanation and details. | SWOT analysis is complete and includes explanation and details. | SWOT analysis is extremely thorough and includes substantial explanation and details. |
| Thesis Development and Purpose | 5.0% | Paper lacks any discernible overall purpose or organizing claim. | Thesis is insufficiently developed or vague. Purpose is not clear. | Thesis is apparent and appropriate to purpose. | Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. | Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. |
| Argument Logic and Construction | 5.0% | Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. | Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. | Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. | Argument shows logical progression. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. | Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. |
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage | 100% |
SoCalNB
Rubric_Print_Format.xlsx
