Project 4
Chiuter
Rubric.pdf
12/10/22, 3:34 AMProject 4: Strategy Selection, Implementation and Evaluation - B…81 Strategic Management (2228) - UMGC Learning Management System
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Project #4 20% - Fall 2021 Course: BMGT 495 7381 Strategic Management (2228)
Criteria Equivalent to an A Equivalent to a B Equivalent to a C Equivalent to a D
Executive Summary
Generate a minimum of five
possible alternative strategies.
Identify and discuss cultural
and organizational factors that
should be considered in
analyzing and choosing among
the alternative strategies.
0.4 points
Writes an Executive Summary
that captures the reader's
attention, explains the purpose
of the presentation clearly,
correctly, and concisely and
summarizes the results. Uses
both company research and
course materials for support.
(0.36 - 0.4)
0.34 points
Writes an Executive Summary
that explains the purpose and
findings of the presentation
correctly, but needs minor
clarity or development or needs
more support.
(0.32 - 0.35)
0.3 points
Writes an Executive Summary
that provides a general idea of
the purpose of the presentation
using either the company
research or course materials for
support. Needs more
development.
(0.28 - 0.31)
0.26 points
Writes an Executive Summary
that provides a general idea of
the purpose of the presentation,
but uses neither course
materials nor company research
for support or needs significant
development.
(0.24 - 0.27)
1 point
Generates at least five
alternative strategies that
appropriately fits the
information already presented
using the company research and
course material to support
reasoning and conclusions
made.
(0.9 - 1.0)
0.85 points
Generates at least four
alternative strategies that fit
what has been already
presented using the company
research and course material to
support the reasoning and
conclusions made, but needs
clarity, some development or
more support.
(0.8 - 0.89)
0.75 points
Generates at least three
alternative strategies that fit
what has been already
presented using the company
research and course material to
support the reasoning and
conclusions made, but
significant clarity development
or support is needed.
(0.7 - 0.79)
0.65 points
Generated alternatives do not fit
with what has been presented
OR fewer than three viable
alternatives provided; no
support from course materials or
company research used. Needs
major development and support.
(0.6 - 0.69)
1.4 points
Thoroughly and correctly
identifies and discusses cultural
and organizational factors that
should be considered in
analyzing and choosing among
the alternative strategies using
both the company research and
course material for support.
(1.26 - 1.4)
1.19 points
Correctly identifies and
discusses cultural and
organizational factors that
should be considered in
analyzing and choosing among
the alternative strategies using
the company research and
course material for support, but
needs clarity, some development
or more support.
(1.12 - 1.25)
1.05 points
Correctly identifies and
discusses cultural and
organizational factors that
should be considered in
analyzing and choosing among
the alternative strategies using
EITHER the company research
or course material for support,
but significant clarity,
development or support is
needed.
0.91 points
Attempts to identify and discuss
cultural and organizational
factors that should be
considered in analyzing and
choosing among the alternative
strategies without using any
company research or course
material for support. May
present incorrect information.
Needs major development or
support.
12/10/22, 3:34 AMProject 4: Strategy Selection, Implementation and Evaluation - B…81 Strategic Management (2228) - UMGC Learning Management System
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Explain how the QSPM is
developed and how it is used
to prioritize strategies
Develops a Quantitative
Strategic Planning Matrix
(QSPM) and provides analysis
Recommend the best one or
two strategies and long-term
objectives among the
alternative strategies and
explain why these strategies
and objectives are best.
Expand on strategy
recommendations discussing
the overall strategy from a
corporate, business and
functional level, and
expanding on goals, objectives
and tactics of this
recommendation. Use both
course materials and company
research for support.
(0.98 - 1.11) (0.84 - 0.97)
1 point
Discusses prioritization of
strategies and thoroughly and
correctly explains QSPM using
course materials to support
explanation.
(0.9 - 1.0)
0.85 points
Discusses prioritization of
strategies and correctly explains
QSPM using course materials to
support explanation, but needs
clarity or some development or
more support.
(0.8 - 0.89)
0.75 points
Discusses prioritization of
strategies and explains QSPM
using some course materials to
support explanation, but
significant clarity or support is
needed.
(0.7 - 0.79)
0.65 points
Discusses prioritization of
strategies and explains QSPM
but using little to no course
material to support explanation.
May present incorrect
information. Needs major
development.
(0.6 - 0.69)
1 point
Thoroughly and correctly
develops a QSPM
company/industry research to
support analysis and reasoning.
(0.9 - 1.0)
0.85 points
Correctly develops a QSPM
using company research to
support analysis and reasoning,
but needs some development or
more support.
(0.8 - 0.89)
0.75 points
Correctly develops a QSPM
using limited company research
to support reasoning, but needs
significant development or
support or QSPM incorrectly
developed.
(0.7 - 0.79)
0.65 points
Attempts to develop a QSPM
but is lacking support for the
reasoning with company
research. Needs major
development. Missing key
information.
(0.6 - 0.69)
1.4 points
Thoroughly and correctly
recommends the best one or
two strategies and long-term
objectives among alternative
strategies explaining why these
strategies and objectives are
best using both company
research and course material for
support.
(1.26 - 1.4)
1.19 points
Recommends the best one or
two strategies and long-term
objectives among alternative
strategies explaining why these
strategies and objectives are
best using the company research
and course material for support,
but needs clarity or some
development or needs more
support.
(1.12 - 1.25)
1.05 points
Attempts to recommend one or
two strategies and long-term
objectives among alternative
strategies attempting to explain
why these strategies and
objectives are best using either
the company research or course
material for support, but
significant clarity or support is
needed.
(0.98 - 1.11)
0.91 points
Recommends one or two
strategies and long-term
objectives among alternative
strategies and may attempt to
explain why these strategies and
objectives are best without
using any company research or
course material for support. May
present incorrect information.
Needs major development and
support.
(0.84 - 0.97)
1.4 points
Thoroughly and correctly
expands on strategy
recommendations using the
company research and course
material for support.
(1.26 - 1.4)
1.19 points
Correctly expands on strategy
recommendations using the
company research and course
material for support, but needs
clarity or some development or
needs more support.
(1.12 - 1.25)
1.05 points
Correctly expands on strategy
recommendations using the
company research and course
material for support, but
significant clarity or
development is needed, or just
course materials or just
company research is used for
support.
0.91 points
Expands on strategy
recommendations but without
course material or company
research for support.
(0.84 - 0.97)
12/10/22, 3:34 AMProject 4: Strategy Selection, Implementation and Evaluation - B…81 Strategic Management (2228) - UMGC Learning Management System
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Recommend procedures for
strategy implementation
Discuss who, what and how to
implement the selected
strategy (or strategies) at the
corporate level, business-unit
level, and functional level.
Discuss procedure for strategy
review and evaluation
(0.98 - 1.11)
1.4 points
Thoroughly and correctly
recommends procedures for
strategy implementation using
both the company research and
course material for support.
(1.26 - 1.4)
1.19 points
Recommends procedures for
strategy implementation using
the company research and
course material for support, but
needs clarity or some
development or needs more
support.
(1.12 - 1.25)
1.05 points
Recommends procedures for
strategy implementation using
EITHER the company research
or course material for support,
but significant clarity or
development or support is
needed.
(0.98 - 1.11)
0.91 points
Attempts to recommend
procedures for strategy
implementation without using
any company research or course
material for support. May
present incorrect information.
Needs major development and
support.
(0.84 - 0.97)
1.4 points
Thoroughly and correctly
discusses who, what and how to
implement the selected
strategy(ies) at the corporate,
business-unit and functional
levels using BOTH the company
research and course material for
support.
(1.26 - 1.4)
1.19 points
Discusses who, what and how to
implement the selected
strategy(ies) at the corporate,
business-unit and functional
levels using both the company
research and course material for
support, but needs clarity or
some development or more
support.
(1.12 - 1.25)
1.05 points
Discusses who, what and how to
implement the selected
strategy(ies) at the corporate,
business-unit and functional
levels using EITHER the
company research or course
material for support, but
significant clarity, development
or support is needed.
(0.98 - 1.11)
0.91 points
Attempts to discuss who, what
and how to implement the
selected strategy(ies) at the
corporate, business-unit and
functional levels without using
any company research or course
material for support. May
present incorrect information.
Needs major development and
support.
(0.84 - 0.97)
1.4 points
Thoroughly and correctly
discusses procedures for
strategy review and evaluation
using BOTH the company
research and course material for
support.
(1.26 - 1.4)
1.19 points
Discusses procedures for
strategy review and evaluation
using the company research and
course material for, but needs
clarity or some development or
more support.
(1.12 - 1.25)
1.05 points
Discusses procedures for
strategy review and evaluation
using EITHER the company
research or course material for
support, but significant clarity,
development or support is
needed.
(0.98 - 1.11)
0.91 points
Attempts to discuss procedures
for strategy review and
evaluation without using any
company research or course
material for support. May
present incorrect information.
Needs major development and
support.
(0.84 - 0.97)
1.4 points 1.19 points 1.05 points 0.91 points
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Discuss the appropriate
evaluation measures
Discuss a corrective action
plan (including who, what,
when and how) at the
corporate level, business-unit
level, and functional level.
Conclusion
Attention to Instructions
Thoroughly and correctly
discusses the appropriate
evaluation measures using both
the company research and
course material to support
reasoning and conclusions
made.
(1.26 - 1.4)
Discusses the appropriate
evaluation measures using the
company research and course
material for support, but needs
clarity or some development or
more support.
(1.12 - 1.25)
Discusses the appropriate
evaluation measures using
EITHER the company research
or course material for support,
but significant clarity,
development or support is
needed.
(0.98 - 1.11)
Attempts to discuss the
appropriate evaluation measures
without using any research or
course material for support. May
present incorrect information.
Needs major development and
support.
(0.84 - 0.97)
1.4 points
Thoroughly and correctly
discusses a corrective action
plan (including who, what, when
and how) at the corporate level,
business-unit level, and
functional level using both the
company research and course
material for support.
(1.26 - 1.4)
1.19 points
Discusses a corrective action
plan (including who, what, when
and how) at the corporate level,
business-unit level, and
functional level using the
company research and course
material for support, but needs
clarity or some development or
more support.
(1.12 - 1.25)
1.055 points
Discusses a corrective action
plan (including who, what, when
and how) at the corporate level,
business-unit level, and
functional level using EITHER
the company research or course
material to support the
reasoning and conclusions made,
but significant clarity,
development or support is
needed.
(0.98 - 1.11)
0.91 points
Attempts to discuss a corrective
action plan (including who,
what, when and how) at the
corporate level, business-unit
level, and functional level
without using any company
research or course material for
support. May present incorrect
information. Needs major
development and support.
(0.84 - 0.97)
0.4 points
In a clear and concise manner,
comprehensively concludes the
paper by restating/ summarizing
the argument. Refer to the
opening statements and main
points made throughout the
paper. Reflect on the importance
of the arguments and conclude
their development using both
course materials and company
research for support.
(0.36 - 0.4)
0.34 points
In a clear manner concludes the
paper by restating/ summarizing
the argument. Refer to the main
points made throughout the
paper. Uses both company
research and course materials
for support. Attempts to reflect
on the importance of the
arguments, but further
development of the main points
of the paper is needed or more
support is needed.
(0.32 - 0.35)
0.3 points
Concludes the paper by
somewhat restating/
summarizing the argument.
Attempts to bring in some
explanation of the general idea
of the main points of the paper
using EITHER course materials
or company research for
support.
(0.28 - 0.31)
0.26 points
Attempts to restate/summarize
the argument, but explanations
are irrelevant to the main points
of the paper. Does not use any
course materials or company
research for support.
(0.24 - 0.27)
2 points
Demonstrates exceptional
understanding of requirements
responding completely to each
aspect of assignment including
minor aspects of the assignment
such as using third person
writing, required use of course
readings, and assignment
1.7 points
Demonstrates excellent
understanding of requirements;
missed one minor aspect of
assignment.
(1.6 - 1.79)
1.5 points
Demonstrates satisfactory
understanding of requirements;
missed a key element or two
minor aspects of assignment.
(1.4 - 1.59)
1.3 points
Fails to show a firm
understanding of requirements;
missed two key elements or
several minor aspects of
assignment.
(1.2 - 1.39)
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Total
Overall Score
Writing Mechanics
APA Style (7th ed.)
format.
(1.8 - 2.0)
2 points
Strictly adheres to standard
usage rules of written English,
including but not limited to
capitalization, punctuation, run-
on sentences, missing or extra
words, stylistic errors, spelling
and grammatical errors. Few
errors found. No contractions or
jargon used.
(1.8 - 2.0)
1.7 points
Excellently adheres to standard
usage of mechanics: conventions
of written English, including
capitalization, punctuation, and
spelling. One to four errors
found.
(1.6 - 1.79)
1.5 points
Satisfactorily adheres to
standard usage rules of
mechanics: conventions of
English, including capitalization,
punctuation, and spelling. Five
to ten errors found.
(1.4 - 1.59)
1.3 points
Minimally adheres to standard
usage rules of mechanics:
conventions of written English,
including capitalization,
punctuation, and spelling. More
than 10 errors found.
(1.2 - 1.39)
1 point
Excellent use of APA style, few
usage errors; Proper citation of
source material is used
throughout paper; Reference
titles follow APA style with few
minor errors.
(0.9 - 1.0)
0.85 points
Attempts in-text citations and
reference list but one or two
major APA style errors noted or
fails to use APA citations when
appropriate 1-2 times.
(0.8 - 0.89)
0.75 points
Attempts in-text citations and
reference lists; APA major style
errors are noted throughout
document; Fails to use APA
citations when appropriate 3
times in document.
(0.7 - 0.79)
0.65 points
Attempts in-text citations and
reference lists; Fails to use APA
citation when appropriate 4-5
times; or presents only 1-2 in-
text citations and reference list
in a paper that requires APA
citations throughout the
document.
(0.6 - 0.69)
Equivalent to an A 18 points minimum
Equivalent to a B 16 points minimum
Equivalent to a C 14 points minimum
Equivalent to a D 12 points minimum
12/10/22, 3:34 AMProject 4: Strategy Selection, Implementation and Evaluation - B…81 Strategic Management (2228) - UMGC Learning Management System
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12/10/22, 3:34 AMProject 4: Strategy Selection, Implementation and Evaluation - B…81 Strategic Management (2228) - UMGC Learning Management System
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