Milestone 4

HEA 690 Final Project Milestone Four: Evaluation and Communication Plans Guidelines and Rubric Overview: In the fourth milestone leading to the successful completion of your first capstone component, submit the Evaluation and Communication Plans portions of your change initiative proposal. This should be a comprehensive description of the initiative’s evaluation plan—how will success or failure be measured—and its communications plan. Prompt: In this milestone, you will submit the Evaluation and Communication Plans portions of your change initiative proposal in the form of a 6–8 page paper. Evaluation Plan: This should include a comprehensive description of the initiative’s evaluation plan. Consider including how, and at what interval, success or failure will be measured, and how the initiative might impact the institution's stakeholders, including the student population. Communication Plan: This section should describe thorough strategies and approaches to communication as is related to this initiative. At a minimum, you should discuss the intended key audiences, how the communications will be delivered and at what frequency, and how stakeholder input will be gathered. You should consider including additional information that you think is necessary to ensure a successful communication of your proposed change initiative over the long term. Make sure to include the following critical elements in your paper:

Critical Elements

Provide a comprehensive description of the initiative’s evaluation plan

Specify how success or failure will be measured

Specify at what interval measurements will be taken

Identify impact of the initiative on institution’s stakeholders, including student population

Provide a thorough communication plan for the initiative

Identify key audiences

Specify how communications will be delivered and at what frequency

Discuss how stakeholder input will be gathered

Guidelines for Submission: Your paper must be submitted as a 6–8 page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and sources cited in APA format. There is no minimum number of sources required. Utilize tables, figures, and graphs to the extent that you deem appropriate, and incorporate these tables, figures, and graphs into the document to improve readability.

Rubric Critical Elements Proficient (100%) Not Proficient (0%) Value

Evaluation Plan Provides a comprehensive description of the initiative’s evaluation plan

Does not provide a comprehensive description of the initiative’s evaluation plan

35

Success or Failure Measurements

Specifies how success or failure will be measured

Does not specify how success or failure will be measured

5

Interval Measurements

Specifies at what interval measurements will be taken

Does not specify at what interval measurements will be taken

5

Impact of Initiative Identifies impact of the initiative on institution’s stakeholders, including student population

Does not identify impact of the initiative on institution’s stakeholders, including student population

5

Communication Plan Provides a thorough communication plan for the initiative

Does not provide a thorough communication plan for the initiative

35

Key Audiences Identifies key audiences Does not identify key audiences 5

Mode and Frequency of Communications

Specifies how communications will be delivered and at what frequency

Does not specify how communications will be delivered or at what frequency

5

Stakeholder Input Discusses how stakeholder input will be gathered

Does not discuss how stakeholder input will be gathered

5

Earned Total 100%