Consumer Behaviour- Consumer Conundrum/Reflect Assignment
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Rubric.pdf
Consumer Behavior MGMT 740
Consumer Conundrum/Reflect Assignment
Grade Point Rubric
(earn up to 100 points)
Criteria Inadequate Commendable Exceptional
Organization
Poor organization; writing is not clear; lacks logical organization
Writing is somewhat coherent and logically organized; only some transitions used between ideas and paragraphs to create coherence; all parts are somewhat related
Excellent organization and logically organized; all parts are related and are unified as one with clear connections
Level of
Content/Elaboration
Information is not related to reading or topic: does not demonstrate understanding of the topic/concept; does not express ideas clearly; no elaboration
Writing contains only some relevant information from reading; somewhat used connections to readings; somewhat elaborates on connections
Writing contains relevant information to reading and topic/concept; ideas are stated clearly with connections to readings, and high value elaboration with new perspectives or insight to the assignment topic is observed; uses a citation from reading, or outside source to enhance, and, support the answer to the question
Grammar/Spelling/APA
Utilizes poor spelling and grammar; written hastily No evidence of a smooth transition from idea to idea; does not use APA style of writing
Few grammatical or spelling errors are noted; Some evidence of a smooth transition from idea to idea; Some evidence of correct use of APA style of writing
Consistently uses grammatically correct sentences with rare misspellings; Smooth transition from idea to idea; Uses APA style of writing effectively
Engagement with readings
Makes no connection to the reading: Does not show evidence of having understood the reading/topic/concept: Repeats or summarizes readings and discussions without clarity: student is not engaged
Shows some evidence that materials were read; assignment is somewhat understood; some connections were made to readings/topics/concept; student is somewhat engaged
Clearly shows that you have read and understand the readings/topic/concept; Assignment answered fully and completely and there is clear connections between assignment and readings: student is engaged
Overall module reflection
Does not explain your thinking process for the topics learned in this Module; reflection does not makes connections to readings, module topics, and own experiences; no insightful viewpoints
Somewhat explains your thinking process for the topics learned in this Module; reflection somewhat makes connections to readings, module topics and own experiences; viewpoints are somewhat insightful
Response demonstrates a concise brief reflection on what you think about the topics and readings for module; reflection is clear and makes connections to readings, discussions, and module topics; viewpoints are noteworthy
