IDA-SOCIAL

Criteria Excellent (90–100%)

Good (80– 89%)

Satisfactor y (70–79%)

Needs Improveme Points

Part A – Executive Analysis

Provides insightful analysis of social media's business value, critically

Provides clear analysis and reasonable managerial conclusion s.

Addresses the scenario but offers limited analysis or justification .

Provides superficial, incomplete, or unsupporte d conclusion s.

25

Part B – Critical Evaluation of AI

Critically evaluates AI recommen dations, identifies strategic limitations,

Evaluates AI recommen dations effectively but overlooks some

Primarily summarize s AI output with limited critical evaluation.

Accepts AI recommen dations without meaningful analysis or fails to evaluate

25

Part C – Current Event Analysis

Selects a relevant, recent article and provides insightful analysis of its

Provides a relevant article with good analysis and connection s to the

Summarize s the article but provides limited managerial analysis.

Uses an irrelevant or outdated article or provides little meaningful analysis.

20

Application of Course Concepts and Research

Effectively integrates Chapters 1 and 2, scholarly research,

Appropriat ely applies course concepts and research

Demonstrat es limited integration of course concepts or

Provides insufficient research or fails to apply relevant

20

Writing Quality, APA Format, and Submission Requireme nts

Profession al graduate- level writing, clear organizatio n, accurate

Well- organized writing with minor APA or formatting errors.

Understand able writing with several organizatio nal, citation, or formatting

Poorly organized writing, significant APA errors, or missing required component

10

Total 100