BENCHMARK VALUE MISSION
Minicaa
Rubric-MissionVisionandValuesAnalysis.pdf
Benchmark - Mission, Vision, and Values Analysis - Rubric Total 100 points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Strategic Direction
Strategic Direction
0 points
Explanation of the
importance of strategic
direction and the purpose of
the mission and vision
statements in the strategic
planning process is not
included.
9.75 points
Explanation of the
importance of strategic
direction and the purpose of
the mission and vision
statements in the strategic
planning process is
incomplete and/or incorrect.
11.25 points
Explanation of the
importance of strategic
direction and the purpose of
the mission and vision
statements in the strategic
planning process is included,
but lacks clarity and
supporting details.
12.75 points
Explanation of the
importance of strategic
direction and the purpose of
the mission and vision
statements in the strategic
planning process is
complete, clear, and includes
supporting details.
15 points
Explanation of the
importance of strategic
direction and the purpose of
the mission and vision
statements in the strategic
planning process is
exemplary and includes
substantial supporting
details.
Mission and Vision
Statements Evaluations
Mission and Vision
Statements Evaluations
0 points
Vision and mission
statements for the selected
organization are not
included. Evaluation of the
vision and mission, including
discussion and justification
of whether each includes
characteristics of good
mission and vision
statements, is not included.
9.75 points
Vision and mission
statements for the selected
organization are incomplete.
Evaluation of the vision and
mission, including discussion
and justification of whether
each includes characteristics
of good mission and vision
statements, is incomplete
and/or incorrect.
11.25 points
Vision and mission
statements for the selected
organization are included.
Evaluation of the vision and
mission, including discussion
and justification of whether
each includes characteristics
of good mission and vision
statements, is cursory and
lacks explanation and
relevant details.
12.75 points
Vision and mission
statements for the selected
organization are complete.
Evaluation of the vision and
mission, including discussion
and justification of whether
each includes characteristics
of good mission and vision
statements, is complete and
includes explanation and
relevant details.
15 points
Vision and mission
statements for the selected
organization are complete.
Evaluation of the vision and
mission, including discussion
and justification of whether
each includes characteristics
of good mission and vision
statements, is thorough and
includes substantial
explanation and relevant
details.
Organizational Values and
Christian Worldview
Perspective
Organizational Values and
Christian Worldview
Perspective
0 points
Summary of the
organizational values and
description of how they align
to the tenets of the Christian
worldview perspective,
including discussion of how
adherence to the values can
affect strategic planning and
initiatives, is not included.
9.75 points
Summary of the
organizational values and
description of how they align
to the tenets of the Christian
worldview perspective,
including discussion of how
adherence to the values can
affect strategic planning and
initiatives, is incomplete
and/or incorrect.
11.25 points
Summary of the
organizational values and
description of how they align
to the tenets of the Christian
worldview perspective,
including discussion of how
adherence to the values can
affect strategic planning and
initiatives, is included, but
lacks explanation and
relevant supporting details.
12.75 points
Summary of the
organizational values and
description of how they align
to the tenets of the Christian
worldview perspective,
including discussion of how
adherence to the values can
affect strategic planning and
initiatives, is complete and
includes explanation and
relevant supporting details.
15 points
Summary of the
organizational values and
description of how they align
to the tenets of the Christian
worldview perspective,
including discussion of how
adherence to the values can
affect strategic planning and
initiatives, is thorough and
includes substantial
explanation and relevant
supporting details.
Organizational Resources
(B)
Organizational Resources
(C1.3)
0 points
Identification of major
organizational resources
needed to accomplish the
mission and vision and
uphold the company values
is not included.
6.5 points
Identification of major
organizational resources
needed to accomplish the
mission and vision and
uphold the company values
is incomplete and/or
incorrect.
7.5 points
Identification of major
organizational resources
needed to accomplish the
mission and vision and
uphold the company values
is cursory.
8.5 points
Identification of major
organizational resources
needed to accomplish the
mission and vision and
uphold the company values
is complete.
10 points
Identification of major
organizational resources
needed to accomplish the
mission and vision and
uphold the company values
is thorough.
Resource Management (B)
Resource Management (C1.4)
0 points
Identification of strategies
that can be employed to
effectively manage resources
to fulfill the organizational
mission and vision is not
included.
6.5 points
Identification of strategies
that can be employed to
effectively manage resources
to fulfill the organizational
mission and vision is
incomplete and/or incorrect.
7.5 points
Identification of strategies
that can be employed to
effectively manage resources
to fulfill the organizational
mission and vision is
included, but lacks relevant
supporting details.
8.5 points
Identification of strategies
that can be employed to
effectively manage resources
to fulfill the organizational
mission and vision is
complete and includes
relevant supporting details.
10 points
Identification of strategies
that can be employed to
effectively manage resources
to fulfill the organizational
mission and vision is
thorough and includes
substantial relevant
supporting details.
Strategic Objectives
Strategic Objectives
0 points
Description of the
organizational strategic
objectives and the
contribution they make to
9.75 points
Description of the
organizational strategic
objectives and the
contribution they make to
the strategic planning
11.25 points
Description of the
organizational strategic
objectives and the
contribution they make to
the strategic planning
12.75 points
Description of the
organizational strategic
objectives and the
contribution they make to
the strategic planning
15 points
Description of the
organizational strategic
objectives and the
contribution they make to
the strategic planning
process is thorough and © 2026. Grand Canyon University. All Rights Reserved.
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target the strategic planning
process is not included.
process is incomplete and/or
incorrect.
process is included, but lacks
explanation.
process is complete and
includes explanation.
includes substantial
explanation.
Thesis, Position, or Purpose
Communicates reason for
writing and demonstrates
awareness of audience.
0 points
The thesis, position, or
purpose is not discernible.
No awareness of the
appropriate audience is
evident.
3.25 points
The thesis, position, or
purpose is unfocused or
confused. There is very little
awareness of the intended
audience.
3.75 points
The thesis, position, or
purpose is discernable in
most aspects but is
occasionally weak or unclear.
There is limited awareness of
the appropriate audience.
4.25 points
The thesis, position, or
purpose is adequately
presented. An awareness of
the appropriate audience is
demonstrated.
5 points
The thesis, position, or
purpose is clearly
communicated throughout
and clearly directed to a
specific audience.
Development, Structure,
and Conclusion
Advances position or
purpose throughout writing;
conclusion aligns to and
evolves from development.
0 points
No advancement of the
thesis, position, or purpose is
evident. Connections
between paragraphs are
missing or inappropriate. No
conclusion is offered.
3.25 points
Writing lacks logical
progression of the thesis,
position, or purpose. Some
organization is attempted,
but ideas are disconnected.
Conclusion is unclear and not
supported by the overall
development of the purpose.
3.75 points
Limited advancement of
thesis, position, or purpose is
discernable. There are
inconsistencies in
organization or the
relationship of ideas.
Conclusion is simplistic and
not fully aligned to the
development of the purpose.
4.25 points
The thesis, position, or
purpose is advanced in most
aspects. Ideas clearly build
on each other. Conclusion
aligns to the development of
the purpose.
5 points
The thesis, position, or
purpose is logically advanced
throughout. The progression
of ideas is coherent and
unified. A clear and logical
conclusion aligns to the
development of the purpose.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or syntax
are pervasive and impede
meaning. Incorrect language
choice or sentence structure
errors are found throughout.
3.25 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or sentence
structure are recurrent.
3.75 points
Occasional mechanical errors
are present. Language choice
is generally appropriate.
Varied sentence structure is
attempted.
4.25 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
5 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are used
throughout.
Format/Documentation
Uses appropriate style, such
as APA, MLA, etc., for college,
subject, and level;
documents sources using
citations, footnotes,
references, bibliography, etc.,
appropriate to assignment
and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
3.25 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
3.75 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
4.25 points
Appropriate format and
documentation are used with
only minor errors.
5 points
No errors in formatting or
documentation are present.
© 2026. Grand Canyon University. All Rights Reserved.
