business model
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Rubric_MGMT20143_Ass1_ModelDeconstruction.doc1
MGMT20143: Marking Rubric
Assessment 1: Business Model Deconstruction
Key Criteria
Excellent
Very good
Above average
Satisfactory
Unsatisfactory
Poor
Not shown
Context: 10%
Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides.
Exemplary and succinct description of the operating context, marketplace, and products and services the selected business provides.
Very sound and succinct description of the operating context, marketplace, and products and services the selected business provides.
A credible description of the operating context, marketplace, and products and services the selected business provides.
A very general description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Poor or limited description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Extremely limited description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Description of the business, industry, the market, the products and services absent
Business Model Canvas: 15 %
Describe the business model canvas of the selected business using the nine building blocks in Osterwalder & Pigneur.
Exemplary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Very sound description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur
A credible description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Rudimentary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Poor or limited description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Extremely limited description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Business model canvas absent
Key Relationships: 15 %
Explain the key relationships that exist across the nine building blocks detailed above.
Exemplary explanation of the key relationships that exist across the nine building blocks.
Very good explanation of the key relationships that exist across the nine building blocks.
A credible explanation of the key relationships that exist across the nine building blocks.
Rudimentary explanation of the key relationships that exist across the nine building blocks.
General failure to explain the key relationships that exist across the nine building blocks.
Almost complete failure to explain the key relationships that exist across the nine building blocks.
Key relationships in above not discussed at all
Critical Success Factors: 10 %
Identify and discuss the critical success factors the business has to get right to achieve sustainable success.
Exemplary identification and detailed discussion of the critical success factors for the business.
Very good identification and discussion of the critical success factors for the business.
A credible identification and discussion of the critical success factors for the business.
Rudimentary identification and discussion of the critical success factors for the business.
General failure to identify and discuss any of the critical success factors for the business.
Almost complete failure to identify and discuss any of the critical success factors for the business.
Critical success factors not touched on
Downside Risk: 10%
Evaluate what will contribute to downside risk.
Very candid and balanced examination of aspects that may increase the downside risk.
Reasonably candid and balanced examination of aspects that may increase the downside risk
Somewhat candid and reasonably balanced attempt to examine aspects that may increase the downside risk
Very basic analysis and no real attempt to examine aspects that may increase the downside risk
Very limited analysis to examine aspects that increased the downside risk
Nearly no analysis to examine aspects that increased the downside risk
Downside risk analysis absent
Recommended Changes: 10 %
Discuss the changes you would make to the business model if this was your business
Exemplary identification and examination of key changes you would make to improve the business.
Clear identification and examination of key changes you would make to improve the business.
Reasonable identification and examination of key changes you would make to improve the business.
Quite basic identification and limited examination of key changes you would make to improve the business.
Very limited identification and examination of key changes you would make to improve the business.
Nearly no identification and examination of key changes you would make to improve the business.
No mention of recommended change
Quality of critical thinking : 15 %
A bility to critically evaluate evidence, and demonstrate the ability to identify strengths and weaknesses logically
Very high levels of showing ability to weigh and evaluate, compare and contrast evidence.
Clear evidence of ability to weigh and evaluate, compare and contrast evidence.
Some evidence of ability to weigh and evaluate, compare and contrast evidence..
Limited demonstration of ability to weigh and evaluate, compare and contrast evidence.
Very limited demonstration of ability to weigh and evaluate, compare and contrast evidence.
Very limited demonstration of ability to weigh and evaluate, compare and contrast evidence.
No evidence of critical thinking
Quality of communications : 15 %
Ability to clearly and professional deliver information both from the scholarly and non-scholarly sources and maintain a clear line of argument
Perfect or near perfect quality in terms of clarity of expression, clear layout, accurate referencing.
Excellent quality in terms of clarity of expression, clear layout, accurate referencing.
Reasonable quality in terms of clarity of expression, clear layout, accurate referencing.
Mixed quality in terms of clarity of expression, layout, clear layout, accurate referencing.
Low quality and effort in terms of clarity of expression, clear layout, accurate referencing.
Very low effort in terms of clarity of expression, clear layout, accurate referencing.
Extremely poor quality, with absence of any care taken
LATE ASSESSMENT PENALTY
For each day, or part thereof, a penalty of 5% out of 100% will be deducted from the work submitted. Submitting an incorrect file is not excused from the penalty.
