Student begins the Executive Summary with a clear and compelling statement of its purpose and presents a succinct cohesive summary that focuses on the main outcomes of Food Lion grocery

Rubric:

1. Student provides a logical Strategy Title that communicates the project effectively on a cover page to his/her Strategy Playbook

2. Student provides a thorough and detailed evaluation summarizing the most important findings based on his/her evaluation of the critical issues in the playbook, defends conclusions based on a rationale supported by evidence and experience, and evaluates issues facing the company to develop his/her final set of key highlights and most critical findings using objective criteria, including justifying all assumptions.

3. Student presents a thorough and detailed explanation of well-reasoned, preliminary recommendations to the CEO/business owner that addresses the most critical issues potentially facing the organization’s future, makes specific connections between the recommendations and the issues they address, and states assumptions and limitations of the recommendations.

4. Student presents an explicit and thorough explanation of his/her prioritized order of recommendations, including a road map that shows what additional analyses and actions would need to be completed, why, and by whom, in order to develop a more full and robust set of actionable recommendations.

5. Student provides a thorough and detailed explanation of the major risks of both taking action on his/her final set of recommendations, what could happen if the organization fails to address the issues it faces or follow the recommendations, ideas for mitigating the identified risks, a convincing case as to why such approaches would be effective, and justifies assumptions.

6. Student begins the Executive Summary with a clear and compelling statement of its purpose and presents a succinct cohesive summary that focuses on the main outcomes of his/her strategy review and Strategy Playbook development. Student makes it clear why he/she chose to highlight the content and topics and provides supporting details and examples.

7. The Executive Summary is clear, organized, and concise (less than 4 paragraphs). Student writes in nontechnical language and defines any language that may not be familiar to his/her audience. A logical flow is maintained throughout the Executive Summary, and a brief conclusion at the end of the summary that enables the reader to synthesize the information provided is presented.