Analysis Paper2

Rubric Name: Project #2 15%

Criteria Equivalent to an A

Porter's Five Forces: Industry

1.35 points

Thoroughly and correctly uses the course material to identify the five forces and the components that make up each force and using all of the components thoroughly and correctly discusses the components of each force on the industry and industry dynamics and identifies whether the effect of the force on the industry is weak/modest/average/ moderate or strong/severe.

(1.21 - 1.35)

 

Porter's Five Forces: Focal Company

1.35 points

Thoroughly and correctly discusses the components that make up each force in relation to the focal company using research and course material to explain and identify whether the company’s position is weak/modest/average/moderate or strong/severe.

(1.21 - 1.35)

Competitive Analysis

1.35 points

Correctly identifies closest three competitors.  Using competitors and focal company analyzes products and services explaining features, value, targets, strengths, weaknesses and market outlook using research AND course material to support reasoning.

(1.21 - 1.35)

Competitive Analysis: Success Factors

1.35 points

Identifies more than 8 key critical success factors that fit the industry and thoroughly and correctly discusses each using both the research and course material to support reasoning.

(1.21 - 1.35)

Develop a Competitor Profile Matrix (CPM).

1.35 points

Correctly develops a Competitive Profile Matrix and explains how the matrix was developed using both the research  and course material to support reasoning.

(1.21 - 1.35)

Develop a Partial SWOT - (OT) Table

1.35 points

Thoroughly and correctly develops an  OT (includes all elements cited) using research for the focal company providing more than five correct opportunities and more than five correct threats.

(1.21 - 1.35)

Completes an analysis of the OT.

1.35 points

Completes an analysis of the OT by thoroughly and correctly discussing the elements of the OT explaining why each element is an opportunity or a threat using both the research and course material to support the reasoning.

(1.21 - 1.35)

 

Develop EFE matrix. Discuss the EFE and how matrix was developed.

1.35 points

Thoroughly and correctly develops an EFE matrix and discusses the EFE and how developed using both the course material AND research to support reasoning and conclusions.

(1.21 - 1.35)

Conclusion

0.45 points

Thoroughly and correctly presents conclusion that emphasizes the purpose/significance of the analysis and the major findings, using both the course material and research to support reasoning.

(0.40 - 0.45)