Update

Evaluation Criteria

Marks

Grading Criteria

Required Elements

Comments

Theories and concepts

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

0-4.9 below expectation

· inherent to all sections of the project is the continual application of relevant theories and concepts of the course

Academic journals

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

0-4.9 below expectation

· inclusion of a minimum of five relevant peer reviewed academic journal articles supporting this paper

Overall structural quality

/20

16-20 excellent

13-15.9 good

10-12.9 satisfactory

0-9.9 below expectation

· word processed

· single sided 81/2 x11 white paper

· double spaced

· 12 point font

· paragraph form, essay style

· cover page including organizational branding

· table of contents

· section headings

· proper grammar, correct spelling, evidence of proofreading

· Minimum 1200 words and maximum 1400 words Complete references of all work of other individuals, including course notes, textbooks, journals, websites, interviews, proprietary documents within APA citation style.

Introduction

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

0-4.9 below expectation

· complete introduction of purpose and aim and salient points of the project

· minimum100 maximum 150 words

Research Topic:

Co-creation

Brand Immersion

Emotional Branding

/20

16-20 excellent

13-15.9 good

10-12.9 satisfactory

0-9.9 below expectation

· purpose

· trends

· influences

· results

· techniques

Critical Thinking

Analysis & evaluation

/20

16-20 excellent

13-15.9 good

10-12.9 satisfactory

0-9.9 below expectation

· in-depth evaluation

· supportive evidence

· self-directed

· clearly defined

Conclusion

/10

· complete conclusion answering purpose and aim

· minimum100 maximum 150 words

Yes/No

I have read, understood, and am aware that the School of Tourism and Hospitality Management policies apply to this course (i.e. late submission, plagiarism)

Total Mark

/100

Final Grade

/30