Using Business Visuals

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rubric.docx

Grading Rubric

F

F

C

B

A

0

1

2

3

4

Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

Submission does not competently compare and contrast the cultural familiarity elements in images.

Generally compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples.

Accurately compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples.

Thoroughly compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples.

Not Submitted

Submission does not competently analyze the cognitive elements and viewer effects in images.

Generally analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.

Accurately analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.

Thoroughly analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.

Not Submitted

Submission does not competently analyze the emotional engagement of urban and suburban viewers.

Generally analyzes the emotional engagement of urban and suburban viewers using specific visual examples.

Accurately analyzes the emotional engagement of urban and suburban viewers using specific visual examples.

Thoroughly analyzes the emotional engagement of urban and suburban viewers using specific visual examples.

Not Submitted

Submission does not competently analyze the semiotic codes in the images.

Generally analyzes the semiotic codes in both urban and suburban images using specific visual examples.

Accurately analyzes the semiotic codes in both urban and suburban images using specific visual examples.

Thoroughly analyzes the semiotic codes in both urban and suburban images using specific visual examples.