Internal Audit & External Analysis of Cleveland Clinic PPT
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Rubric-CLC-InternalAuditandExternalAnalysisofaHealthCareOrganization.pdf
CLC - Internal Audit and External Analysis of a Health Care Organization - Rubric Total 100
points
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Internal Audit
Internal Audit
0 points
Results of internal audit,
including organization
description, financial
performance and condition,
major resources and
competencies, and internal
value chain diagram and
explanation, is not included.
9.75 points
Results of internal audit,
including organization
description, financial
performance and condition,
major resources and
competencies, and internal
value chain diagram and
explanation, is incomplete or
incorrect.
11.25 points
Results of internal audit,
including organization
description, financial
performance and condition,
major resources and
competencies, and internal
value chain diagram and
explanation, is included, but
lacks details and supporting
evidence.
12.75 points
Results of internal audit,
including organization
description, financial
performance and condition,
major resources and
competencies, and internal
value chain diagram and
explanation, is complete and
includes details and
supporting evidence.
15 points
Results of internal audit,
including organization
description, financial
performance and condition,
major resources and
competencies, and internal
value chain diagram and
explanation, is thorough and
includes substantial details
and supporting evidence.
External Analysis
External Analysis
0 points
External analysis, including
examples related to political
government, legal,
professional industry,
economic, demographic,
sociocultural, and technology
factors, is not included.
9.75 points
External analysis, including
examples related to political
government, legal,
professional industry,
economic, demographic,
sociocultural, and technology
factors, is incomplete and/or
incorrect.
11.25 points
External analysis, including
examples related to political
government, legal,
professional industry,
economic, demographic,
sociocultural, and technology
factors, is included, but lacks
relevant explanation.
12.75 points
External analysis, including
examples related to political
government, legal,
professional industry,
economic, demographic,
sociocultural, and technology
factors, is complete and
includes relevant
explanation.
15 points
External analysis, including
examples related to political
government, legal,
professional industry,
economic, demographic,
sociocultural, and technology
factors, is thorough and
includes substantial relevant
explanation.
Market Segments
Market Segments
0 points
List of market segments that
could be defined within the
organization and discussion
of the most likely bases for
differentiated product or
service offerings is not
included.
9.75 points
List of market segments that
could be defined within the
organization and discussion
of the most likely bases for
differentiated product or
service offerings is
incomplete and/or incorrect.
11.25 points
List of market segments that
could be defined within the
organization and discussion
of the most likely bases for
differentiated product or
service offerings is included,
but lacks supporting details.
12.75 points
List of market segments that
could be defined within the
organization and discussion
of the most likely bases for
differentiated product or
service offerings is complete
and includes supporting
details.
15 points
List of market segments that
could be defined within the
organization and discussion
of the most likely bases for
differentiated product or
service offerings is thorough
and includes substantial
supporting details.
Five Force Analysis
Five Force Analysis
0 points
Five Force Analysis is not
included.
9.75 points
Five Force Analysis is
incomplete and/or incorrect.
11.25 points
Five Force Analysis is
included, but lacks accuracy,
clarity, or explanation.
12.75 points
Five Force Analysis is
complete, accurate, clear,
and well explained.
15 points
Five Force Analysis is
exemplary.
Layout
Layout
0 points
The layout is cluttered,
confusing, and does not use
spacing, headings, and
subheadings to enhance the
readability. The text is
extremely difficult to read
with long blocks of text, small
point size for fonts, and
inappropriate contrasting
colors. Poor use of headings,
subheadings, indentations,
or bold formatting is evident.
3.25 points
The layout shows some
structure, but appears
cluttered and busy or
distracting with large gaps of
white space or a distracting
background. Overall
readability is difficult due to
lengthy paragraphs, too
many different fonts, dark or
busy background, overuse of
bold, or lack of appropriate
indentations of text.
3.75 points
The layout uses horizontal
and vertical white space
appropriately. Sometimes
the fonts are easy to read,
but in a few places the use of
fonts, italics, bold, long
paragraphs, color, or busy
background detracts and
does not enhance
readability.
4.25 points
The layout background and
text complement each other
and enable the content to be
easily read. The fonts are
easy to read and point size
varies appropriately for
headings and text.
5 points
The layout is visually pleasing
and contributes to the
overall message with
appropriate use of headings,
subheadings, and white
space. Text is appropriate in
length for the target
audience and to the point.
The background and colors
enhance the readability of
the text.
Visual Appeal
Visual Appeal
0 points
There are few or no graphic
elements. No variation in
layout or typography is
evident.
3.25 points
Color is garish and/or
typographic variations are
overused and legibility
suffers. Background
interferes with readability.
Understanding of concepts,
ideas, and relationships is
limited.
3.75 points
Minimal use of graphic
elements is evident.
Elements do not consistently
contribute to the
understanding of concepts,
ideas, and relationships.
There is some variation in
type size, color, and layout.
4.25 points
Thematic graphic elements
are used but not always in
context. Visual connections
mostly contribute to the
understanding of concepts,
ideas, and relationships.
Differences in type size or
color are used well and
consistently.
5 points
Appropriate and thematic
graphic elements are used to
make visual connections that
contribute to the
understanding of concepts,
ideas, and relationships.
Differences in type size or
color are used well and
consistently. © 2026. Grand Canyon University. All Rights Reserved.
Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target
Language Use and
Audience Awareness
(includes sentence
construction, word choice,
etc.)
0 points
Inappropriate word choice
and lack of variety in
language use are evident.
Writer appears to be
unaware of audience. Use of
primer prose indicates writer
either does not apply figures
of speech or uses them
inappropriately.
3.25 points
Some distracting
inconsistencies in language
choice (register) or word
choice are present. The
writer exhibits some lack of
control in using figures of
speech appropriately.
3.75 points
Language is appropriate to
the targeted audience for the
most part.
4.25 points
The writer is clearly aware of
audience, uses a variety of
appropriate vocabulary for
the targeted audience, and
uses figures of speech to
communicate clearly.
5 points
The writer uses a variety of
sentence constructions,
figures of speech, and word
choice in distinctive and
creative ways that are
appropriate to purpose,
discipline, and scope.
Speaker Notes
Speaker Notes
0 points
Speaker notes are not
included.
9.75 points
Speaker notes are
incomplete and/or incorrect.
11.25 points
Speaker notes are included,
but lack relevant supporting
details.
12.75 points
Speaker notes are complete
and include relevant
supporting details.
15 points
Speaker notes are thorough
and include substantial
relevant supporting details.
Mechanics of Writing
Includes spelling,
capitalization, punctuation,
grammar, language use,
sentence structure, etc.
0 points
Errors in grammar or syntax
are pervasive and impede
meaning. Incorrect language
choice or sentence structure
errors are found throughout.
3.25 points
Frequent and repetitive
mechanical errors are
present. Inconsistencies in
language choice or sentence
structure are recurrent.
3.75 points
Occasional mechanical errors
are present. Language choice
is generally appropriate.
Varied sentence structure is
attempted.
4.25 points
Few mechanical errors are
present. Suitable language
choice and sentence
structure are used.
5 points
No mechanical errors are
present. Appropriate
language choice and
sentence structure are used
throughout.
Format/Documentation
Uses appropriate style, such
as APA, MLA, etc., for college,
subject, and level;
documents sources using
citations, footnotes,
references, bibliography, etc.,
appropriate to assignment
and discipline.
0 points
Appropriate format is not
used. No documentation of
sources is provided.
3.25 points
Appropriate format is
attempted, but some
elements are missing.
Frequent errors in
documentation of sources
are evident.
3.75 points
Appropriate format and
documentation are used,
although there are some
obvious errors.
4.25 points
Appropriate format and
documentation are used with
only minor errors.
5 points
No errors in formatting or
documentation are present.
© 2026. Grand Canyon University. All Rights Reserved.
