Case analysis paper

Rubric-CAPS794FirstCaseStudy.docx

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1. Integrating concepts and theories from the text, analyze the company’s general and industry environment, internal resources and intellectual assets.

2. Integrating concepts and theories from the text, analyze the company’s business-level and corporate-level strategies.

3. Conduct financial analysis and develop implications on a firm’s strategy.

4. Develop recommendation(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.

5. Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Your analysis should be based solely on the information in the case. Other than the text, external sources should not be included. Your paper should be 10-15 pages in length.

6. The Rubric Grid lists Criteria (rows) for measuring Levels of Achievement (columns)

Levels of Achievement

Criteria

Does Not Meet Expectations or Missing

Needs Improvement

Meets Expectations

Demonstrates Mastery

Strategic Analysis

Weight 25.00%

0 to 72 %

The student attempts an analysis of the company’s general and industry environment, internal resources and intellectual assets

in a very marginal way OR content areas are not addressed at the level of detail required OR content areas have little to no integration of text/theories from the text.

73 to 79 %

The student completes an analysis of the company’s general and industry environment, internal resources and intellectual assets in a marginal way or applies a limited number of concepts/theories from the text to support their analysis OR some content demonstrates weak understanding of concepts/theories from the text and could be expanded upon.

80 to 93 %

Integrating concepts and theories from the text, the student completes an analysis of the company’s general and industry environment, internal resources and intellectual assets. The student adequately addresses all required content areas detail demonstrating a basic understanding of the concepts being assessed.

94 to 100 %

Integrating concepts and theories from the text, the student completes a detailed and comprehensive analysis of the company’s general and industry environment, internal resources and intellectual assets. The student demonstrates a thorough understanding of the concepts being assessed.

Strategy Formulation

Weight 20%

0 to 72 %

The student attempts an analysis of the company’s business-level and corporate-level strategies in a very marginal way OR content areas are not addressed at the level of detail required OR content areas have little to no integration of text/theories from the text.

73 to 79 %

The student completes an analysis of the company’s business-level and corporate-level strategies in a marginal way or applies a limited number of concepts/theories from the text to support their analysis OR some content demonstrates weak understanding of concepts/theories from the text and could be expanded upon.

80 to 93%

Integrating concepts and theories from the text, the student analyzes the company’s business-level and corporate-level strategies. The student adequately addresses all required content areas detail demonstrating a basic understanding of the concepts being assessed.

94 to 100 %

Integrating concepts and theories from the text, the student thoroughly analyzes the company’s business-level and corporate-level strategies. The student demonstrates a thorough understanding of the concepts being assessed.

Financial Analysis

Weight 15%

0 to 72 %

Financial analysis addresses some of required elements, implications on the firm’s strategy may be missing OR financial analysis is not addressed.

73 to 79 %

Financial analysis addresses most required elements and may includes cursory implications on the firm’s strategy.

80 to 93 %

Financial analysis addresses all required elements and includes implications on the firm’s strategy.

94 to 100 %

Financial analysis addresses all required elements and includes detailed implications on the firm’s strategy.

Recommendations

Weight 10%

0 to 72 %

Recommendations are not supported by the analysis. The implementation timetable and/or resources required are missing.

73 to 79 %

Recommendations are not adequately supported by the analysis. The implementation timetable or resources required may not be detailed.

80 to 93%

Recommendations are supported by the analysis with an implementation timetable and resources required.

94 to 100 %

Recommendations are thoroughly supported by the analysis with an implementation timetable and resources required.

Writing and Mechanics

Weight 30.00%

0 to 72 %

Numerous errors in grammar, punctuation, spelling and/or APA requirements, which detract from the content.

73 to 79 %

Several errors in grammar, punctuation, spelling and/or APA requirements

80 to 93 %

Few errors in grammar, punctuation, spelling and/or APA requirements.

94 to 100 %

Error-free grammar, punctuation, spelling and/or APA requirements.