SWOT Analysis and Business Plan Proposal

Business Plan Part 1: SWOT Analysis and Business Plan Proposal - Rubric Total 70 points

Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target

Strengths

Strengths

0 points

Identification of four

organizational strengths that

would be helpful in achieving

the strategic plan and are

supported by credible

sources is not included.

9.1 points

Identification of four

organizational strengths that

would be helpful in achieving

the strategic plan and are

supported by credible

sources is incomplete and/or

incorrect.

10.5 points

Identification of four

organizational strengths that

would be helpful in achieving

the strategic plan is included,

but lacks specificity and

support from credible

sources.

11.9 points

Identification of four

organizational strengths that

would be helpful in achieving

the strategic plan and are

supported by credible

sources is complete and

correct.

14 points

Identification of four

organizational strengths that

would be helpful in achieving

the strategic plan and are

supported by credible

sources is exemplary.

Weaknesses

Weaknesses

0 points

Identification of four

organizational weaknesses

that would be harmful in

achieving the strategic plan

and are supported by

credible sources is not

included.

9.1 points

Identification of four

organizational weaknesses

that would be harmful in

achieving the strategic plan

and are supported by

credible sources is

incomplete and/or incorrect.

10.5 points

Identification of four

organizational weaknesses

that would be harmful in

achieving the strategic plan is

included, but lacks specificity

and support from credible

sources.

11.9 points

Identification of four

organizational weaknesses

that would be harmful in

achieving the strategic plan

and are supported by

credible sources is

14 points

Identification of four

organizational weaknesses

that would be harmful in

achieving the strategic plan

and are supported by

credible sources is

exemplary.

Opportunities

Opportunities

0 points

Identification of four external

opportunities that would be

helpful in achieving the

strategic plan and are

supported by credible

sources is not included.

9.1 points

Identification of four external

opportunities that would be

helpful in achieving the

strategic plan and are

supported by credible

sources is incomplete and/or

incorrect.

10.5 points

Identification of four external

opportunities that would be

helpful in achieving the

strategic plan is included, but

lacks specificity and support

from credible sources.

11.9 points

Identification of four external

opportunities that would be

helpful in achieving the

strategic plan and are

supported by credible

sources is complete and

correct.

14 points

Identification of four external

opportunities that would be

helpful in achieving the

strategic plan and are

supported by credible

sources is exemplary.

Threats

Threats

0 points

Identification of four external

threats that would be

harmful in achieving the

strategic plan and are

supported by credible

sources is not included.

9.1 points

Identification of four external

threats that would be

harmful in achieving the

strategic plan and are

supported by credible

sources is incomplete and/or

incorrect.

10.5 points

Identification of four external

threats that would be

harmful in achieving the

strategic plan is included, but

lacks specificity and support

from credible sources.

11.9 points

Identification of four external

threats that would be

harmful in achieving the

strategic plan and are

supported by credible

sources is complete and

correct.

14 points

Identification of four external

threats that would be

harmful in achieving the

strategic plan and are

supported by credible

sources is exemplary.

Speaker Notes

Speaker Notes

0 points

Speaker notes are not

included.

2.28 points

Speaker notes are

incomplete and/or incorrect.

2.63 points

Speaker notes are included,

but lack relevant supporting

details.

2.98 points

Speaker notes are complete

and include relevant

supporting details.

3.5 points

Speaker notes are thorough

and include substantial

relevant supporting details.

Thesis, Position, or Purpose

Communicates reason for

writing and demonstrates

awareness of audience.

0 points

The thesis, position, or

purpose is not discernible.

No awareness of the

appropriate audience is

evident.

2.28 points

The thesis, position, or

purpose is unfocused or

confused. There is very little

awareness of the intended

audience.

2.63 points

The thesis, position, or

purpose is discernable in

most aspects, but is

occasionally weak or unclear.

There is limited awareness of

the appropriate audience.

2.98 points

The thesis, position, or

purpose is adequately

presented. An awareness of

the appropriate audience is

demonstrated.

3.5 points

The thesis, position, or

purpose is clearly

communicated throughout

and clearly directed to a

specific audience.

Mechanics of Writing

Includes spelling,

capitalization, punctuation,

grammar, language use,

sentence structure, etc.

0 points

Errors in grammar or syntax

are pervasive and impede

meaning. Incorrect language

choice or sentence structure

errors are found throughout.

2.28 points

Frequent and repetitive

mechanical errors are

present. Inconsistencies in

language choice or sentence

structure are recurrent.

2.63 points

Occasional mechanical errors

are present. Language choice

is generally appropriate.

Varied sentence structure is

attempted.

2.98 points

Few mechanical errors are

present. Suitable language

choice and sentence

structure are used.

3.5 points

No mechanical errors are

present. Appropriate

language choice and

sentence structure are used

throughout.

Format/Documentation

Uses appropriate style, such

as APA, MLA, etc., for college,

subject, and level;

documents sources using

citations, footnotes,

0 points

Appropriate format is not

used. No documentation of

sources is provided.

2.28 points

Appropriate format is

attempted, but some

elements are missing.

Frequent errors in

2.63 points

Appropriate format and

documentation are used,

although there are some

obvious errors.

2.98 points

Appropriate format and

documentation are used with

only minor errors.

3.5 points

No errors in formatting or

documentation are present.

© 2026. Grand Canyon University. All Rights Reserved.

Criterion 1. Unsatisfactory 2. Insufficient 3. Approaching 4. Acceptable 5. Target references, bibliography, etc.,

appropriate to assignment

and discipline.

documentation of sources

are evident.

© 2026. Grand Canyon University. All Rights Reserved.