Business Letter Reply -- RUSH IN TWO HOUR

Business Email Rubric

Subject Line Subject line

clearly states the

main point of the

email

5points

Subject line is a

bit long (5+

words) or a bit

short (1 word) but

states the point of

the email

3points

Subject line does

not correspond to

the main point of

the email

2points

Subject line is

missing

0points

Greeting Email includes a

professional

greeting that is

appropriate for the

audience; uses

the person's first

name

5points

Email includes a

professional

greeting that is

adequate for the

audience but uses

the person's first

and last name or

just the last name

3points

Email includes a

greeting but it is

not personalized

2points

Email lacks a

greeting

0points

Introductory

Comment Email includes an

introductory

positive, relevant

comment

5points

it Email includes

an introductory,

positive comment

but may be very

general

3points

Email includes an

introduction only

2points

Email lacks an

introductory

comment

0points

Content Purpose of the

email is clear, as

is the outcome;

content is succinct

and well organized

and does not

include

unnecessary

information

5points

Purpose of the

email is clear, as

is the outcome;

content could be

better organized

3points

Purpose of the

email is not clear

and/or content is

poorly organized;

it took more than

one reading to

understand what

the email is about

2points

Email seems to be

a collection of

unrelated

statements; it is

difficult to figure

out what the

purpose is

0points

Closing and

Signature Email includes a

complementary

closing and

signature with all

required items

(name,

title/position,

company name,

phone number)

5points

Email includes a

complementary

closing and

signature but the

signature is

incomplete

3points

Email may be

missing either a

complementary

closing or

signature

2points

Email lacks a

closing and

signature

0points

Writing

Conventions Email looks

professional and

does not have any

formatting or

writing errors

5points

Email is well

presented with

minimal (<3)

formatting or

writing errors

3points

Email includes

several (3+)

formatting or

writing errors

2points

Email is poorly

presented and has

an accumulation

of writing errors

that interfere with

readability

0points