TESTING AN INNOVATION'S FEASIBILITY PROJECT

Student:

ENES 663 – Assignment 3 Rubric

Innovation Feasibility Analysis

Criteria

Exceeds expectations

[grade range A to A-]

Meets expectations

[grade range B+ to B-]

Below expectations

[grade range C+ and below]

Context of the Business: Is a business context provided for this analysis?

Informative business description provided as context; clear relation to feasibility concerns.

Basic description of business; limited connection made to feasibility concerns.

None or very limited description of business context or feasibility concerns.

Number and Relevance of Criteria Identified: How many feasibility criteria are identified?

6 or more specific feasibility criteria identified; well-informed explanation of relevance provided.

4-5 specific feasibility criteria identified; basic explanation of relevance provided.

Fewer than 4 specific feasibility criteria identified; limited explanation of relevance provided.

Criteria Description: Is each feasibility criterion fully described?

Well-informed description; clear examples and explanation of each criterion

Understandable description for each criterion; basic examples provided.

None or very limited description for each criterion; no examples provided.

Criteria Table:

Are criteria clearly portrayed and measured?

Well-organized format with informative narratives and % allocations;

Clear format with basic narratives for each criterion;

Unclear format or missing table;

Writing Mechanics: Is the writing clear, logically constructed, and error-free?

Clear, well-organized pattern with section headings; error-free writing; clear, understandable language; rich vocabulary

Basic organizational pattern provided; mostly error-free writing; able to follow.

Unclear organizational pattern; no section headings; presence of writing and/or grammar glitches; hard to follow.

Research/Referencing:

Are appropriate references used as supporting evidence?

Supportive and clearly organized referencing provided; format clear.

Basic number of sources provided to support arguments made; format OK.

None or limited references and supporting evidence provided; unclear format.

Assignment Score = [15% of final grade]