Impact of Consumer Behavior on Marketing Strategy
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Impact of Consumer Behavior on Marketing Strategy Grading Guide MKT/435 Version 7 |
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dividual Assignment: Impact of Consumer Behavior on Marketing Strategy
Purpose of Assignment
The individual assignment due in Week 1 provides students with an overview of how consumer behavior impacts an organization’s marketing strategy. Students increase their understanding by applying theoretical principles to a real world organization’s marketing strategy.
Grading Guide
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Content |
Met |
Partially Met |
Not Met |
Comments: |
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The student reviews the impact of consumer behavior on the organization’s marketing strategy. |
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The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy. |
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The student determines how the organization figured out what its target market wanted. |
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The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior. |
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The paper is 700 to 1,050 words in length. |
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Total Available |
Total Earned |
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7 |
#/7 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/3 |
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Assignment Total |
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10 |
#/10 |
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Additional comments:
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