General Environment Analysis

Strategic Plan, Part 1: External Environmental Scan Grading Guide

STR/581 Version 12

3

Content

Met

Partially Met

Not Met

Comments:

The paper uses an organization according to the following:

· Current employer

· Most recent or former employer

· Place of business that you have patronized or have been familiar with over a long period of time. 

· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.

.

The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy.

The paper includes an evaluation of the company’s external environment.

The paper includes an assessment of the company’s general environment.

The paper includes an evaluation of the organization’s industry operating environment.

The paper is 1,050 words in length.

Total Available

Total Earned

85

#/85

Writing Guidelines

Met

Partially Met

Not Met

Comments:

Organization

The tone is appropriate to the content and assignment.

The introduction provides a sufficient background on the topic and previews major points.

Paragraph transitions are present, logical, and maintain the flow throughout the paper.

The conclusion is logical, flows from the body of the paper, and reviews the major points.

Mechanics

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

35

#/35

Assignment Total

#

120

#/120

Additional comments: