SMGT 502 - Marketing Plan: Final Marketing Plan

Advanced

Proficient

Developing

Not Present

Sports Market Segmentation

Points Range:7 (14.00%) - 7 (14.00%)

The product/service and target market segment are clearly identified (including rationale and research to support points).

Points Range:6 (12.00%) - 6 (12.00%)

The product/service and target market segment are identified; however, the rationale or research to support points is unclear in spots and/or incomplete.

Points Range:1 (2.00%) - 5 (10.00%)

The product/service and target market segment are vaguely identified; the rationale or research to support points is vague and incomplete.

Points Range:0 (0.00%) - 0 (0.00%)

The product/service and target market segment are not identified.

Product, Price, Place, and Promotion

Points Range:7 (14.00%) - 7 (14.00%)

The 4 P’s of the Marketing plan are included, consistent, and integrated as part of a coherent plan.

Points Range:6 (12.00%) - 6 (12.00%)

A minimum of 3 of the 4 P’s of the Marketing plan are included or the 4 P’s are inconsistent and are vaguely integrated.

Points Range:1 (2.00%) - 5 (10.00%)

A minimum of 2 of the 4 P’s of the Marketing plan are included and/or the P’s are conflicting and poorly integrated.

Points Range:0 (0.00%) - 0 (0.00%)

The 4 P’s are not included, consistent, or integrated.

Promotion Objectives/Social Media Promotion

Points Range:7 (14.00%) - 7 (14.00%)

• Promotional objectives are thoroughly explained and addressed.

• Social media promotion is thoroughly explained and addressed.

Points Range:6 (12.00%) - 6 (12.00%)

• Promotional objectives are explained and addressed; however, a few details are missing.

• Social media promotion is explained and addressed; however, a few details are missing.

Points Range:1 (2.00%) - 5 (10.00%)

• Promotional objectives are poorly explained and addressed as several details are missing.

• Social media promotion is poorly explained and addressed as several details are missing.

Points Range:0 (0.00%) - 0 (0.00%)

• Promotional objectives are not explained nor addressed.

• Social media promotion is not explained nor addressed.

Press Release

Points Range:7 (14.00%) - 7 (14.00%)

An effort to promote the good/service via media exposure that incorporates the press release is thoroughly addressed.

Points Range:6 (12.00%) - 6 (12.00%)

An effort to promote the good/service via media exposure that incorporates the press release is addressed; however, a few details/supporting points are missing.

Points Range:1 (2.00%) - 5 (10.00%)

An effort to promote the good/service via media exposure that incorporates the press release is addressed; however, several details/supporting points are missing, causing the explanation to be extremely vague.

Points Range:0 (0.00%) - 0 (0.00%)

There is no effort to promote the good/service via media exposure.

Endorsements and Sponsorships

Points Range:7 (14.00%) - 7 (14.00%)

Endorsements/sponsor partnerships that can assist in the marketing effort are thoroughly addressed and well-developed with a clear connection between the endorsement/sponsor and the target segment.

Points Range:6 (12.00%) - 6 (12.00%)

Endorsements/sponsor partnerships that can assist in the marketing effort are addressed and developed; however, the connection between the endorsement/sponsor and the target segment is missing a few details.

Points Range:1 (2.00%) - 5 (10.00%)

Endorsements/sponsor partnerships that can assist in the marketing effort are addressed; however, the development is missing some key details and the connection between the endorsement/sponsor and the target segment is missing several details.

Points Range:0 (0.00%) - 0 (0.00%)

The endorsements/sponsor partnerships are not included.

Following Directions

Points Range:3 (6.00%) - 3 (6.00%)

• Name, course, assignment, semester, and year are included.

• File name is submitted correctly.

• Current APA format is correct.

Points Range:2 (4.00%) - 2 (4.00%)

• A minimum of 3 of the following are included correctly: name, course, assignment, semester, and year.

• File name is submitted with only a minor error.

• There are a few minor errors with current APA format.

Points Range:1 (2.00%) - 1 (2.00%)

• A minimum of 2 of the following are included correctly: name, course, assignment, semester, and year.

• File name is submitted with several errors.

• There are several errors with current APA format.

Points Range:0 (0.00%) - 0 (0.00%)

• Name, course, assignment, semester, and year are not included.

• File name is not submitted correctly.

• The assignment is not in current APA format.

References and Citations

Points Range:5 (10.00%) - 5 (10.00%)

A minimum of 10 sources are utilized correctly and coherently.

Points Range:4 (8.00%) - 4 (8.00%)

A minimum of 7–9 sources are utilized correctly and coherently.

Points Range:1 (2.00%) - 3 (6.00%)

A minimum of 3–6 sources are utilized correctly and coherently.

Points Range:0 (0.00%) - 0 (0.00%)

Fewer than 2 sources are utilized.

Appendix/Appendices

Points Range:4 (8.00%) - 4 (8.00%)

The appendix/appendices are:

• Alphabetized

• Appropriate page numbers

• Labeled

• Cited in-text

• File names

• Correct order

• Location

• Cited on appendix.

Points Range:3 (6.00%) - 3 (6.00%)

The appendix/appendices includes all but 1–2 of the following:

• Alphabetized

• Appropriate page numbers

• Labeled

• Cited in-text

• File names

• Correct order

• Location

• Cited on appendix.

Points Range:1 (2.00%) - 2 (4.00%)

The appendix/appendices includes all but 3–5 of the following:

• Alphabetized

• Appropriate page numbers

• Labeled

• Cited in-text

• File names

• Correct order

• Location

• Cited on appendix.

Points Range:0 (0.00%) - 0 (0.00%)

The appendix/appendices includes fewer than 6 of the following:

• Alphabetized

• Appropriate page numbers

• Labeled

• Cited in-text

• File names

• Correct order

• Location

• Cited on appendix.

Grammar and Professionalism

Points Range:3 (6.00%) - 3 (6.00%)

Spelling, grammar, and sentence structure are correct.

Points Range:2 (4.00%) - 2 (4.00%)

Spelling, grammar, and sentence structure are mostly correct with only a few minor errors.

Points Range:1 (2.00%) - 1 (2.00%)

Spelling, grammar, and sentence structure have numerous errors.

Points Range:0 (0.00%) - 0 (0.00%)

Spelling, grammar, and sentence structure are incorrect with egregious errors.