500 RSP 1

10 PAGE

This assignment will be submitted to Turnitin®.

Instructions

The instructions concerning this assignment as well as the grading rubric are reproduced below.

Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (monopolistic competition) or a few producers (oligopoly). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C's of cost, competition, and customer.

Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.

Your paper should be around 10 double spaced pages, in APA Format and structured as follows:

Cover page with a running head 


Abstract


1. Perfect Competition


1.1. Description


1.2. Pricing Strategies


2. Monopolistic competition


2.1. Description


2.2. Pricing Strategies


3. Oligopoly 


3.1. Description


3.2. Pricing Strategies


4. Monopoly


4.1. Description


4.2. Pricing Strategies


5. Case Study


6. Conclusion


References

Your paper needs to include at least three scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of the APUS library for these sources, as most acceptable resources can only be found in protected databases.

Due Date

May 30, 2021

Rubric Name: ECON Writing Assignment Rubric

This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Criteria

Exemplary

Accomplished

Developing

Beginning

Did not attempt

Criterion Score

Assignment Content

65 points

Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.

55.25 points

Meets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.

48.75 points

Does not meet expected level of explanation and discussion on the assignment . No more than one areas of analysis need improvement and/or additional development.

42.25 points

Does not meet expected level of explanation and discussion on the assignment . Multiple areas of analysis need improvement and/or additional development. One or more areas were not addressed.

0 points

Does not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development. Assignment not submitted.

Score of Assignment Content,/ 65

Assignment Content

10 points

Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given.

8.5 points

Student exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge.

7.5 points

The assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area.

6.5 points

Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.

0 points

Explaination of concepts not provided and/or only surface level understanding is present . Assignment is incomplete or not submitted.

Score of Assignment Content,/ 10

Thesis and Support

10 points

The writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research.

8.5 points

The writing has a clearly articulated thesis supported by appropriate evidence and sound logic. Minor gaps in logic and argument may appear.

7.5 points

The writing has a clear thesis and related subordinate ideas supported by clear thinking and appropriate evidence. Logical arguments may be one-sided or incomplete.

6.5 points

The writing may need a more clearly articulated thesis and/or appropriate related subordinate ideas. Fuzzy logic may be evident and adequate supporting evidence is lacking.

0 points

Student has a presented information with little to no support of reference materials. Assignment is incomplete or not submitted.

Score of Thesis and Support,/ 10

Grammar and Spelling

5 points

Paper contains less than 2 total grammatical and/or spelling errors.

4.25 points

Paper contains 2-4 total grammatical and/or spelling errors.

3.75 points

Paper contains 5-7 total grammatical and/or spelling errors.

3.25 points

Paper contains 8-10 total grammatical and/or spelling errors.

0 points

Paper contains more than 10 total grammatical and/or spelling errors. Assignment is incomplete or not submitted.

Score of Grammar and Spelling,/ 5

APA

5 points

Paper contains less than 2 APA errors.

4.25 points

Paper contains 2-4 APA errors.

3.75 points

Paper contains 5-7 APA errors.

3.25 points

Paper contains 8-10 APA errors.

0 points

Paper contains more than 10 APA errors. Assignment is incomplete or not submitted.

Score of APA,/ 5

Mechanics

5 points

Paper meets the length requirement for the assignment.

4.25 points

Paper greater than 90% or substantially exceeds the length requirement for the assignment.

3.75 points

Paper is less than 80% but greater than 70% of the length requirement for the assignment.

3.25 points

Paper is less than 70% of the length requirement for the assignment.

0 points

Paper is less than 60% of the length requirement for the assignment. Assignment is incomplete or not submitted.

Score of Mechanics,/ 5

Rubric Total ScoreTotal

Score of ECON Writing Assignment Rubric,/ 100

Overall Score

Overall Score

Exemplary90 points minimum

Accomplished80 points minimum

Developing70 points minimum

Beginning60 points minimum

Did not attempt0 points minimum