online test chapters
Chapter 5
To accompany
Quantitative Analysis for Management, Eleventh Edition, by Render, Stair, and Hanna
Power Point slides created by Brian Peterson
Forecasting
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*
Learning Objectives
Understand and know when to use various families of forecasting models.
Compare moving averages, exponential smoothing, and other time-series models.
Seasonally adjust data.
Understand Delphi and other qualitative decision-making approaches.
Compute a variety of error measures.
After completing this chapter, students will be able to:
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Chapter Outline
5.1 Introduction
5.2 Types of Forecasts
5.3 Scatter Diagrams and Time Series
5.4 Measures of Forecast Accuracy
5.5 Time-Series Forecasting Models
5.6 Monitoring and Controlling Forecasts
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Introduction
- Managers are always trying to reduce uncertainty and make better estimates of what will happen in the future.
- This is the main purpose of forecasting.
- Some firms use subjective methods: seat-of-the pants methods, intuition, experience.
- There are also several quantitative techniques, including:
- Moving averages
- Exponential smoothing
- Trend projections
- Least squares regression analysis
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Introduction
- Eight steps to forecasting:
Determine the use of the forecast—what objective are we trying to obtain?
Select the items or quantities that are to be forecasted.
Determine the time horizon of the forecast.
Select the forecasting model or models.
Gather the data needed to make the forecast.
Validate the forecasting model.
Make the forecast.
Implement the results.
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Introduction
- These steps are a systematic way of initiating, designing, and implementing a forecasting system.
- When used regularly over time, data is collected routinely and calculations performed automatically.
- There is seldom one superior forecasting system.
- Different organizations may use different techniques.
- Whatever tool works best for a firm is the one that should be used.
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Forecasting Models
Forecasting Techniques
Figure 5.1
Regression Analysis
Multiple
Regression
Moving
Average
Exponential Smoothing
Trend
Projections
Decomposition
Delphi
Methods
Jury of Executive
Opinion
Sales Force
Composite
Consumer
Market Survey
Time-Series Methods
Qualitative
Models
Causal
Methods
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Qualitative Models
Qualitative models incorporate judgmental or subjective factors.
These are useful when subjective factors are thought to be important or when accurate quantitative data is difficult to obtain.
Common qualitative techniques are:
Delphi method.
Jury of executive opinion.
Sales force composite.
Consumer market surveys.
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Qualitative Models
- Delphi Method – This is an iterative group process where (possibly geographically dispersed) respondents provide input to decision makers.
- Jury of Executive Opinion – This method collects opinions of a small group of high-level managers, possibly using statistical models for analysis.
- Sales Force Composite – This allows individual salespersons estimate the sales in their region and the data is compiled at a district or national level.
- Consumer Market Survey – Input is solicited from customers or potential customers regarding their purchasing plans.
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Time-Series Models
- Time-series models attempt to predict the future based on the past.
- Common time-series models are:
- Moving average.
- Exponential smoothing.
- Trend projections.
- Decomposition.
- Regression analysis is used in trend projections and one type of decomposition model.
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Causal Models
- Causal models use variables or factors that might influence the quantity being forecasted.
- The objective is to build a model with the best statistical relationship between the variable being forecast and the independent variables.
- Regression analysis is the most common technique used in causal modeling.
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Scatter Diagrams
Wacker Distributors wants to forecast sales for three different products (annual sales in the table, in units):
Table 5.1
| YEAR | TELEVISION SETS | RADIOS | COMPACT DISC PLAYERS |
| 1 | 250 | 300 | 110 |
| 2 | 250 | 310 | 100 |
| 3 | 250 | 320 | 120 |
| 4 | 250 | 330 | 140 |
| 5 | 250 | 340 | 170 |
| 6 | 250 | 350 | 150 |
| 7 | 250 | 360 | 160 |
| 8 | 250 | 370 | 190 |
| 9 | 250 | 380 | 200 |
| 10 | 250 | 390 | 190 |
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Scatter Diagram for TVs
Figure 5.2a
- Sales appear to be constant over time
Sales = 250
- A good estimate of sales in year 11 is 250 televisions
330 –
250 –
200 –
150 –
100 –
50 –
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
Annual Sales of Televisions
(a)
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Scatter Diagram for Radios
- Sales appear to be increasing at a constant rate of 10 radios per year
Sales = 290 + 10(Year)
- A reasonable estimate of sales in year 11 is 400 radios.
Figure 5.2b
420 –
400 –
380 –
360 –
340 –
320 –
300 –
280 –
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
Annual Sales of Radios
(b)
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Scatter Diagram for CD Players
- This trend line may not be perfectly accurate because of variation from year to year
- Sales appear to be increasing
- A forecast would probably be a larger figure each year
Figure 5.2c
200 –
180 –
160 –
140 –
120 –
100 –
| | | | | | | | | |
0 1 2 3 4 5 6 7 8 9 10
Time (Years)
Annual Sales of CD Players
(c)
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Measures of Forecast Accuracy
- We compare forecasted values with actual values to see how well one model works or to compare models.
Forecast error = Actual value – Forecast value
- One measure of accuracy is the mean absolute deviation (MAD):
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Measures of Forecast Accuracy
Using a naïve forecasting model we can compute the MAD:
Table 5.2
| YEAR | ACTUAL SALES OF CD PLAYERS | FORECAST SALES | ABSOLUTE VALUE OF ERRORS (DEVIATION), (ACTUAL – FORECAST) |
| 1 | 110 | — | — |
| 2 | 100 | 110 | |100 – 110| = 10 |
| 3 | 120 | 100 | |120 – 110| = 20 |
| 4 | 140 | 120 | |140 – 120| = 20 |
| 5 | 170 | 140 | |170 – 140| = 30 |
| 6 | 150 | 170 | |150 – 170| = 20 |
| 7 | 160 | 150 | |160 – 150| = 10 |
| 8 | 190 | 160 | |190 – 160| = 30 |
| 9 | 200 | 190 | |200 – 190| = 10 |
| 10 | 190 | 200 | |190 – 200| = 10 |
| 11 | — | 190 | — |
| Sum of |errors| = 160 | |||
| MAD = 160/9 = 17.8 |
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Measures of Forecast Accuracy
Table 5.2
Using a naïve forecasting model we can compute the MAD:
| YEAR | ACTUAL SALES OF CD PLAYERS | FORECAST SALES | ABSOLUTE VALUE OF ERRORS (DEVIATION), (ACTUAL – FORECAST) |
| 1 | 110 | — | — |
| 2 | 100 | 110 | |100 – 110| = 10 |
| 3 | 120 | 100 | |120 – 110| = 20 |
| 4 | 140 | 120 | |140 – 120| = 20 |
| 5 | 170 | 140 | |170 – 140| = 30 |
| 6 | 150 | 170 | |150 – 170| = 20 |
| 7 | 160 | 150 | |160 – 150| = 10 |
| 8 | 190 | 160 | |190 – 160| = 30 |
| 9 | 200 | 190 | |200 – 190| = 10 |
| 10 | 190 | 200 | |190 – 200| = 10 |
| 11 | — | 190 | — |
| Sum of |errors| = 160 | |||
| MAD = 160/9 = 17.8 |
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Measures of Forecast Accuracy
- There are other popular measures of forecast accuracy.
- The mean squared error:
- The mean absolute percent error:
- And bias is the average error.
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Time-Series Forecasting Models
- A time series is a sequence of evenly spaced events.
- Time-series forecasts predict the future based solely on the past values of the variable, and other variables are ignored.
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Components of a Time-Series
A time series typically has four components:
Trend (T) is the gradual upward or downward movement of the data over time.
Seasonality (S) is a pattern of demand fluctuations above or below the trend line that repeats at regular intervals.
Cycles (C) are patterns in annual data that occur every several years.
Random variations (R) are “blips” in the data caused by chance or unusual situations, and follow no discernible pattern.
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Decomposition of a Time-Series
Average Demand over 4 Years
Trend Component
Actual Demand Line
Figure 5.3
Product Demand Charted over 4 Years, with Trend and Seasonality Indicated
Time
Demand for Product or Service
| | | |
Year Year Year Year
1 2 3 4
Seasonal Peaks
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Decomposition of a Time-Series
- There are two general forms of time-series models:
- The multiplicative model:
Demand = T x S x C x R
- The additive model:
Demand = T + S + C + R
- Models may be combinations of these two forms.
- Forecasters often assume errors are normally distributed with a mean of zero.
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Moving Averages
- Moving averages can be used when demand is relatively steady over time.
- The next forecast is the average of the most recent n data values from the time series.
- This methods tends to smooth out short-term irregularities in the data series.
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Moving Averages
- Mathematically:
Where:
= forecast for time period t + 1
= actual value in time period t
n = number of periods to average
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Wallace Garden Supply
- Wallace Garden Supply wants to forecast demand for its Storage Shed.
- They have collected data for the past year.
- They are using a three-month moving average to forecast demand (n = 3).
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Wallace Garden Supply
Table 5.3
| MONTH | ACTUAL SHED SALES | THREE-MONTH MOVING AVERAGE |
| January | 10 | |
| February | 12 | |
| March | 13 | |
| April | 16 | |
| May | 19 | |
| June | 23 | |
| July | 26 | |
| August | 30 | |
| September | 28 | |
| October | 18 | |
| November | 16 | |
| December | 14 | |
| January | — |
(12 + 13 + 16)/3 = 13.67
(13 + 16 + 19)/3 = 16.00
(16 + 19 + 23)/3 = 19.33
(19 + 23 + 26)/3 = 22.67
(23 + 26 + 30)/3 = 26.33
(26 + 30 + 28)/3 = 28.00
(30 + 28 + 18)/3 = 25.33
(28 + 18 + 16)/3 = 20.67
(18 + 16 + 14)/3 = 16.00
(10 + 12 + 13)/3 = 11.67
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Weighted Moving Averages
- Weighted moving averages use weights to put more emphasis on previous periods.
- This is often used when a trend or other pattern is emerging.
- Mathematically:
where
wi = weight for the ith observation
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Wallace Garden Supply
- Wallace Garden Supply decides to try a weighted moving average model to forecast demand for its Storage Shed.
- They decide on the following weighting scheme:
3 x Sales last month + 2 x Sales two months ago + 1 X Sales three months ago
| WEIGHTS APPLIED | PERIOD |
| 3 | Last month |
| 2 | Two months ago |
| 1 | Three months ago |
| 6 |
Sum of the weights
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Wallace Garden Supply
Table 5.4
| MONTH | ACTUAL SHED SALES | THREE-MONTH WEIGHTED MOVING AVERAGE |
| January | 10 | |
| February | 12 | |
| March | 13 | |
| April | 16 | |
| May | 19 | |
| June | 23 | |
| July | 26 | |
| August | 30 | |
| September | 28 | |
| October | 18 | |
| November | 16 | |
| December | 14 | |
| January | — |
[(3 X 13) + (2 X 12) + (10)]/6 = 12.17
[(3 X 16) + (2 X 13) + (12)]/6 = 14.33
[(3 X 19) + (2 X 16) + (13)]/6 = 17.00
[(3 X 23) + (2 X 19) + (16)]/6 = 20.50
[(3 X 26) + (2 X 23) + (19)]/6 = 23.83
[(3 X 30) + (2 X 26) + (23)]/6 = 27.50
[(3 X 28) + (2 X 30) + (26)]/6 = 28.33
[(3 X 18) + (2 X 28) + (30)]/6 = 23.33
[(3 X 16) + (2 X 18) + (28)]/6 = 18.67
[(3 X 14) + (2 X 16) + (18)]/6 = 15.33
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Wallace Garden Supply
Program 5.1A
Selecting the Forecasting Module in Excel QM
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Wallace Garden Supply
Program 5.1B
Initialization Screen for Weighted Moving Average
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Wallace Garden Supply
Program 5.1C
Weighted Moving Average in Excel QM for Wallace Garden Supply
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Exponential Smoothing
- Exponential smoothing is a type of moving average that is easy to use and requires little record keeping of data.
New forecast = Last period’s forecast
+ (Last period’s actual demand
– Last period’s forecast)
Here is a weight (or smoothing constant) in which 0≤≤1.
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Exponential Smoothing
Mathematically:
Where:
Ft+1 = new forecast (for time period t + 1)
Ft = pervious forecast (for time period t)
= smoothing constant (0 ≤ ≤ 1)
Yt = pervious period’s actual demand
The idea is simple – the new estimate is the old estimate plus some fraction of the error in the last period.
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Exponential Smoothing Example
- In January, February’s demand for a certain car model was predicted to be 142.
- Actual February demand was 153 autos
- Using a smoothing constant of = 0.20, what is the forecast for March?
New forecast (for March demand) = 142 + 0.2(153 – 142)
= 144.2 or 144 autos
- If actual demand in March was 136 autos, the April forecast would be:
New forecast (for April demand) = 144.2 + 0.2(136 – 144.2)
= 142.6 or 143 autos
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Selecting the Smoothing Constant
- Selecting the appropriate value for is key to obtaining a good forecast.
- The objective is always to generate an accurate forecast.
- The general approach is to develop trial forecasts with different values of and select the that results in the lowest MAD.
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Exponential Smoothing
Table 5.5
Port of Baltimore Exponential Smoothing Forecast for =0.1 and =0.5.
| QUARTER | ACTUAL TONNAGE UNLOADED | FORECAST USING =0.10 | FORECAST USING =0.50 |
| 1 | 180 | 175 | 175 |
| 2 | 168 | 175.5 = 175.00 + 0.10(180 – 175) | 177.5 |
| 3 | 159 | 174.75 = 175.50 + 0.10(168 – 175.50) | 172.75 |
| 4 | 175 | 173.18 = 174.75 + 0.10(159 – 174.75) | 165.88 |
| 5 | 190 | 173.36 = 173.18 + 0.10(175 – 173.18) | 170.44 |
| 6 | 205 | 175.02 = 173.36 + 0.10(190 – 173.36) | 180.22 |
| 7 | 180 | 178.02 = 175.02 + 0.10(205 – 175.02) | 192.61 |
| 8 | 182 | 178.22 = 178.02 + 0.10(180 – 178.02) | 186.30 |
| 9 | ? | 178.60 = 178.22 + 0.10(182 – 178.22) | 184.15 |
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Exponential Smoothing
Table 5.6
Absolute Deviations and MADs for the Port of Baltimore Example
| QUARTER | ACTUAL TONNAGE UNLOADED | FORECAST WITH = 0.10 | ABSOLUTE DEVIATIONS FOR = 0.10 | FORECAST WITH = 0.50 | ABSOLUTE DEVIATIONS FOR = 0.50 |
| 1 | 180 | 175 | 5….. | 175 | 5…. |
| 2 | 168 | 175.5 | 7.5.. | 177.5 | 9.5.. |
| 3 | 159 | 174.75 | 15.75 | 172.75 | 13.75 |
| 4 | 175 | 173.18 | 1.82 | 165.88 | 9.12 |
| 5 | 190 | 173.36 | 16.64 | 170.44 | 19.56 |
| 6 | 205 | 175.02 | 29.98 | 180.22 | 24.78 |
| 7 | 180 | 178.02 | 1.98 | 192.61 | 12.61 |
| 8 | 182 | 178.22 | 3.78 | 186.30 | 4.3.. |
| Sum of absolute deviations | 82.45 | 98.63 | |||
| MAD = | Σ|deviations| | = | 10.31 | MAD = | 12.33 |
| n |
Best choice
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Port of Baltimore Exponential Smoothing Example in Excel QM
Program 5.2
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Annie Puciloski (AP) - upper callout, 2nd line: insert this initial forecast, "delete" cells E10:H10
Exponential Smoothing with Trend Adjustment
- Like all averaging techniques, exponential smoothing does not respond to trends.
- A more complex model can be used that adjusts for trends.
- The basic approach is to develop an exponential smoothing forecast, and then adjust it for the trend.
Forecast including trend (FITt+1) = Smoothed forecast (Ft+1)
+ Smoothed Trend (Tt+1)
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Exponential Smoothing with Trend Adjustment
- The equation for the trend correction uses a new smoothing constant .
- Tt must be given or estimated. Tt+1 is computed by:
where
Tt = smoothed trend for time period t
Ft = smoothed forecast for time period t
FITt = forecast including trend for time period t
α =smoothing constant for forecasts
= smoothing constant for trend
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Selecting a Smoothing Constant
- As with exponential smoothing, a high value of makes the forecast more responsive to changes in trend.
- A low value of gives less weight to the recent trend and tends to smooth out the trend.
- Values are generally selected using a trial-and-error approach based on the value of the MAD for different values of .
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Midwestern Manufacturing
- Midwest Manufacturing has a demand for electrical generators from 2004 – 2010 as given in the table below.
- To forecast demand, Midwest assumes:
- F1 is perfect.
- T1 = 0.
- α = 0.3
- β = 0.4.
Table 5.7
| YEAR | ELECTRICAL GENERATORS SOLD |
| 2004 | 74 |
| 2005 | 79 |
| 2006 | 80 |
| 2007 | 90 |
| 2008 | 105 |
| 2009 | 142 |
| 2010 | 122 |
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Midwestern Manufacturing
- According to the assumptions,
FIT1 = F1 + T1 = 74 + 0 = 74.
- Step 1: Compute Ft+1 by:
FITt+1 = Ft + α(Yt – FITt)
= 74 + 0.3(74-74) = 74
- Step 2: Update the trend using:
Tt+1 = Tt + β(Ft+1 – FITt)
T2 = T1 + .4(F2 – FIT1)
= 0 + .4(74 – 74) = 0
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Midwestern Manufacturing
- Step 3: Calculate the trend-adjusted exponential smoothing forecast (Ft+1) using the following:
FIT2 = F2 + T2
= 74 + 0 = 74
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Annie Puciloski (AP) - 2nd line: F s/b FIT sub t+1
Midwestern Manufacturing
- For 2006 (period 3) we have:
- Step 1: F3 = FIT2 + 0.3(Y2 – FIT2)
= 74 + .3(79 – 74)
= 75.5
- Step 2: T3 = T2 + 0.4(F3 – FIT2)
= 0 + 0.4(75.5 – 74)
= 0.6
- Step 3: FIT3 = F3 + T3
= 75.5 + 0.6
= 76.1
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Midwestern Manufacturing Exponential Smoothing with Trend Forecasts
Table 5.8
| Time (t) | Demand (Yt) | FITt+1 = Ft + 0.3(Yt– FITt) | Tt+1 = Tt + 0.4(Ft+1 – FITt) | FITt+1 = Ft+1 + Tt+1 |
| 1 | 74 | 74 | 0 | 74 |
| 2 | 79 | 74=74+0.3(74-74) | 0 = 0+0.4(74-74) | 74 = 74+0 |
| 3 | 80 | 75.5=74+0.3(79-74) | 0.6 = 0+0.4(75.5-74) | 76.1 = 75.5+0.6 |
| 4 | 90 | 77.270=76.1+0.3(80-76.1) | 1.068 = 0.6+0.4(77.27-76.1) | 78.338 = 77.270+1.068 |
| 5 | 105 | 81.837=78.338+0.3(90-78.338) | 2.468 = 1.068+0.4(81.837-78.338) | 84.305 = 81.837+2.468 |
| 6 | 142 | 90.514=84.305+0.3(105-84.305) | 4.952 = 2.468+0.4(90.514-84.305) | 95.466 = 90.514+4.952 |
| 7 | 122 | 109.426=95.466+0.3(142-95.466) | 10.536 = 4.952+0.4(109.426-95.466) | 119.962 = 109.426+10.536 |
| 8 | 120.573=119.962+0.3(122-119.962) | 10.780 = 10.536+0.4(120.573-119.962) | 131.353 = 120.573+10.780 |
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Midwestern Manufacturing
Program 5.3
Midwestern Manufacturing Trend-Adjusted Exponential Smoothing in Excel QM
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Trend Projections
- Trend projection fits a trend line to a series of historical data points.
- The line is projected into the future for medium- to long-range forecasts.
- Several trend equations can be developed based on exponential or quadratic models.
- The simplest is a linear model developed using regression analysis.
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Trend Projection
The mathematical form is
Where
= predicted value
b0 = intercept
b1 = slope of the line
X = time period (i.e., X = 1, 2, 3, …, n)
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Midwestern Manufacturing
Program 5.4A
Excel Input Screen for Midwestern Manufacturing Trend Line
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Midwestern Manufacturing
Program 5.4B
Excel Output for Midwestern Manufacturing Trend Line
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Midwestern Manufacturing Company Example
- The forecast equation is
- To project demand for 2011, we use the coding system to define X = 8
(sales in 2011) = 56.71 + 10.54(8)
= 141.03, or 141 generators
- Likewise for X = 9
(sales in 2012) = 56.71 + 10.54(9)
= 151.57, or 152 generators
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Midwestern Manufacturing
Figure 5.4
Electrical Generators and the Computed Trend Line
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Midwestern Manufacturing
Program 5.5
Excel QM Trend Projection Model
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Seasonal Variations
- Recurring variations over time may indicate the need for seasonal adjustments in the trend line.
- A seasonal index indicates how a particular season compares with an average season.
- When no trend is present, the seasonal index can be found by dividing the average value for a particular season by the average of all the data.
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Eichler Supplies
- Eichler Supplies sells telephone answering machines.
- Sales data for the past two years has been collected for one particular model.
- The firm wants to create a forecast that includes seasonality.
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Eichler Supplies Answering Machine Sales and Seasonal Indices
Table 5.9
| MONTH | SALES DEMAND | AVERAGE TWO- YEAR DEMAND | MONTHLY DEMAND | AVERAGE SEASONAL INDEX | |
| YEAR 1 | YEAR 2 | ||||
| January | 80 | 100 | 90 | 94 | 0.957 |
| February | 85 | 75 | 80 | 94 | 0.851 |
| March | 80 | 90 | 85 | 94 | 0.904 |
| April | 110 | 90 | 100 | 94 | 1.064 |
| May | 115 | 131 | 123 | 94 | 1.309 |
| June | 120 | 110 | 115 | 94 | 1.223 |
| July | 100 | 110 | 105 | 94 | 1.117 |
| August | 110 | 90 | 100 | 94 | 1.064 |
| September | 85 | 95 | 90 | 94 | 0.957 |
| October | 75 | 85 | 80 | 94 | 0.851 |
| November | 85 | 75 | 80 | 94 | 0.851 |
| December | 80 | 80 | 80 | 94 | 0.851 |
| Total average demand = 1,128 |
Average two-year demand
Average monthly demand
Seasonal index =
1,128
12 months
Average monthly demand = = 94
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Seasonal Variations
- The calculations for the seasonal indices are
Jan.
July
Feb.
Aug.
Mar.
Sept.
Apr.
Oct.
May
Nov.
June
Dec.
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Seasonal Variations with Trend
- When both trend and seasonal components are present, the forecasting task is more complex.
- Seasonal indices should be computed using a centered moving average (CMA) approach.
- There are four steps in computing CMAs:
Compute the CMA for each observation (where possible).
Compute the seasonal ratio = Observation/CMA for that observation.
Average seasonal ratios to get seasonal indices.
If seasonal indices do not add to the number of seasons, multiply each index by (Number of seasons)/(Sum of indices).
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Turner Industries
- The following table shows Turner Industries’ quarterly sales figures for the past three years, in millions of dollars:
Table 5.10
| QUARTER | YEAR 1 | YEAR 2 | YEAR 3 | AVERAGE |
| 1 | 108 | 116 | 123 | 115.67 |
| 2 | 125 | 134 | 142 | 133.67 |
| 3 | 150 | 159 | 168 | 159.00 |
| 4 | 141 | 152 | 165 | 152.67 |
| Average | 131.00 | 140.25 | 149.50 | 140.25 |
Definite trend
Seasonal pattern
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Turner Industries
- To calculate the CMA for quarter 3 of year 1 we compare the actual sales with an average quarter centered on that time period.
- We will use 1.5 quarters before quarter 3 and 1.5 quarters after quarter 3 – that is we take quarters 2, 3, and 4 and one half of quarters 1, year 1 and quarter 1, year 2.
0.5(108) + 125 + 150 + 141 + 0.5(116)
4
CMA(q3, y1) = = 132.00
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Turner Industries
Compare the actual sales in quarter 3 to the CMA to find the seasonal ratio:
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Turner Industries
Table 5.11
| YEAR | QUARTER | SALES | CMA | SEASONAL RATIO |
| 1 | 1 | 108 | ||
| 2 | 125 | |||
| 3 | 150 | 132.000 | 1.136 | |
| 4 | 141 | 134.125 | 1.051 | |
| 2 | 1 | 116 | 136.375 | 0.851 |
| 2 | 134 | 138.875 | 0.965 | |
| 3 | 159 | 141.125 | 1.127 | |
| 4 | 152 | 143.000 | 1.063 | |
| 3 | 1 | 123 | 145.125 | 0.848 |
| 2 | 142 | 147.875 | 0.960 | |
| 3 | 168 | |||
| 4 | 165 |
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Turner Industries
There are two seasonal ratios for each quarter so these are averaged to get the seasonal index:
Index for quarter 1 = I1 = (0.851 + 0.848)/2 = 0.85
Index for quarter 2 = I2 = (0.965 + 0.960)/2 = 0.96
Index for quarter 3 = I3 = (1.136 + 1.127)/2 = 1.13
Index for quarter 4 = I4 = (1.051 + 1.063)/2 = 1.06
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Turner Industries
Scatterplot of Turner Industries Sales Data and Centered Moving Average
Figure 5.5
CMA
Original Sales Figures
200 –
150 –
100 –
50 –
0 –
Sales
| | | | | | | | | | | |
1 2 3 4 5 6 7 8 9 10 11 12
Time Period
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The Decomposition Method of Forecasting with Trend and Seasonal Components
- Decomposition is the process of isolating linear trend and seasonal factors to develop more accurate forecasts.
- There are five steps to decomposition:
Compute seasonal indices using CMAs.
Deseasonalize the data by dividing each number by its seasonal index.
Find the equation of a trend line using the deseasonalized data.
Forecast for future periods using the trend line.
Multiply the trend line forecast by the appropriate seasonal index.
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Deseasonalized Data for Turner Industries
- Develop a forecast using this trend and multiply the forecast by the appropriate seasonal index.
- Find a trend line using the deseasonalized data:
b1 = 2.34 b0 = 124.78
= 124.78 + 2.34X
= 124.78 + 2.34(13)
= 155.2 (forecast before adjustment for seasonality)
x I1 = 155.2 x 0.85 = 131.92
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Deseasonalized Data for Turner Industries
Table 5.12
| SALES ($1,000,000s) | SEASONAL INDEX | DESEASONALIZED SALES ($1,000,000s) |
| 108 | 0.85 | 127.059 |
| 125 | 0.96 | 130.208 |
| 150 | 1.13 | 132.743 |
| 141 | 1.06 | 133.019 |
| 116 | 0.85 | 136.471 |
| 134 | 0.96 | 139.583 |
| 159 | 1.13 | 140.708 |
| 152 | 1.06 | 143.396 |
| 123 | 0.85 | 144.706 |
| 142 | 0.96 | 147.917 |
| 168 | 1.13 | 148.673 |
| 165 | 1.06 | 155.660 |
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
San Diego Hospital
A San Diego hospital used 66 months of adult inpatient days to develop the following seasonal indices.
Table 5.13
| MONTH | SEASONALITY INDEX | MONTH | SEASONALITY INDEX |
| January | 1.0436 | July | 1.0302 |
| February | 0.9669 | August | 1.0405 |
| March | 1.0203 | September | 0.9653 |
| April | 1.0087 | October | 1.0048 |
| May | 0.9935 | November | 0.9598 |
| June | 0.9906 | December | 0.9805 |
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
San Diego Hospital
Based on this model, the forecast for patient days for the next period (67) is:
Patient days = 8,091 + (21.5)(67) = 9,532 (trend only)
Patient days = (9,532)(1.0436)
= 9,948 (trend and seasonal)
= 8,091 + 21.5X
= forecast patient days
X = time in months
where
Using this data they developed the following equation:
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San Diego Hospital
Program 5.6A
Initialization Screen for the Decomposition method in Excel QM
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San Diego Hospital
Program 5.6B
Turner Industries Forecast Using the Decomposition Method in Excel QM
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Using Regression with Trend and Seasonal Components
- Multiple regression can be used to forecast both trend and seasonal components in a time series.
- One independent variable is time.
- Dummy independent variables are used to represent the seasons.
- The model is an additive decomposition model:
where
X1 = time period
X2 = 1 if quarter 2, 0 otherwise
X3 = 1 if quarter 3, 0 otherwise
X4 = 1 if quarter 4, 0 otherwise
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Regression with Trend and Seasonal Components
Program 5.7A
Excel Input for the Turner Industries Example Using Multiple Regression
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Using Regression with Trend and Seasonal Components
Program 5.7B
Excel Output for the Turner Industries Example Using Multiple Regression
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Using Regression with Trend and Seasonal Components
- The resulting regression equation is:
- Using the model to forecast sales for the first two quarters of next year:
- These are different from the results obtained using the multiplicative decomposition method.
- Use MAD or MSE to determine the best model.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Monitoring and Controlling Forecasts
- Tracking signals can be used to monitor the performance of a forecast.
- A tracking signal is computed as the running sum of the forecast errors (RSFE), and is computed using the following equation:
where
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Monitoring and Controlling Forecasts
Figure 5.6
Plot of Tracking Signals
Acceptable Range
Signal Tripped
Upper Control Limit
Lower Control Limit
0 MADs
+
–
Time
Tracking Signal
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Monitoring and Controlling Forecasts
- Positive tracking signals indicate demand is greater than forecast.
- Negative tracking signals indicate demand is less than forecast.
- Some variation is expected, but a good forecast will have about as much positive error as negative error.
- Problems are indicated when the signal trips either the upper or lower predetermined limits.
- This indicates there has been an unacceptable amount of variation.
- Limits should be reasonable and may vary from item to item.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Kimball’s Bakery
Quarterly sales of croissants (in thousands):
| TIME PERIOD | FORECAST DEMAND | ACTUAL DEMAND | ERROR | RSFE | |FORECAST | | ERROR | | CUMULATIVE ERROR | MAD | TRACKING SIGNAL |
| 1 | 100 | 90 | –10 | –10 | 10 | 10 | 10.0 | –1 |
| 2 | 100 | 95 | –5 | –15 | 5 | 15 | 7.5 | –2 |
| 3 | 100 | 115 | +15 | 0 | 15 | 30 | 10.0 | 0 |
| 4 | 110 | 100 | –10 | –10 | 10 | 40 | 10.0 | –1 |
| 5 | 110 | 125 | +15 | +5 | 15 | 55 | 11.0 | +0.5 |
| 6 | 110 | 140 | +30 | +35 | 35 | 85 | 14.2 | +2.5 |
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Adaptive Smoothing
- Adaptive smoothing is the computer monitoring of tracking signals and self-adjustment if a limit is tripped.
- In exponential smoothing, the values of and are adjusted when the computer detects an excessive amount of variation.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Copyright
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
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