For Miss Professor pt.2

QualComm RPS 4500-060

Asante’ Ward

Company Overview

• Semiconductors, intellectual properties, services related to wireless technology

• Competitors: Nokia, HTC, Samsung in mobile technology and MediaTek & Intel in semiconductor market.

• Offices in over 30 countries world wide.

Five Forces: Threat of Substitute Products

• Intel’s 65nm technology

• AMD’sZen 2-based Ryzen & Ryzen PRO 4000G Processor Series

Five Forces: Threat of New Entrants

• Fairly Low; Semiconductors market is difficult to enter

• Threat of Competitors is very high; multiple well-established companies leading in 5G patents.

Five Forces: Bargaining Power of Customers

• High • The Competition has certain patents that are used more often • Substitute products can easily be searched for

Five Forces: Bargaining Power of Suppliers

• The suppliers also supply the competitors • Low • Low Cost to construct

Five Forces: Competitive Rivalry in Industry

• Very High • IBM, Skyworks, Intel are power houses in the same field • Important 5G patents and services

PESTLE Analysis: Political

• Trump blocked Broadcom-Qualcomm Deal

PESTLE Analysis: Economic

• Market cap as of Octoeber 9th, 2020 = $140.9 B

• Revenue of 3rd quarter = $4.9 B

PESTLE Analysis: Sociological

• Enriching lives through sustainability

PESTLE Analysis: Technological

• Moore’s Law

• Quantum computing

• Core processors and semi conductors are becoming more efficient and smaller.

PESTLE Analysis: Legal

• Anti-trust Lawsuit with Apple in 2020

• Won the lawsuit; Court overturns ‘No license, no chips” anti trust law

PESTLE Analysis: Environmental

• Emphasis on reducing emissions

• Leaving virtually no foot print

• ISO14001-certified environmental management system

PRISSM: Product

• Competitive Product: High quality products with competitive prices.

• Reputation: A leader in 5G technology

• B2B

PRISSM: Resources

• State of the Art Technology: Up to date on 5G technology advances

• Access to resources: Large area of access due to large amount of earnings in the past year.

PRISSM: Innovation

• Snapdragon 720G, 662, 460 accessible to 4G Smartphones • Snapdragon 865 processor (Plus)

• Enables and enhances user experience to connect , to play games, and for entertainment.

PRISSM: Sales

• Target Market is worldwide. Technology is ever evolving • Global presence

• Fiscal Year 2019 = $24.27 B

PRISSM: Support Systems

• Logistics in the supply chain are efficient.

• Over 20 distribution channels for use

PRISSM: Management

• Glassdoor review: 4 star rating with over 6,300 votes

• Indeed review: 4.1 star rating with over 1,500 votes

• Earned $2 Billion more than in 2019 than 2018

SWOT: Strength

• Product Efficiency

• Ingenuity of the product engineers

• Worldwide recognition

SWOT: Weakness

• Limited success outside of core business model

• Outdated stores that need remodeling

• Brand recall is low; not a lot of marketing globally

SWOT: Opportunities

• Growi

SWOT: Threats

• Patent Litigations

• Varying Global Economic conditions

• Technology developments by competitors