6 - SMART Goals

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rpor_AchievingOrganizationalGoals_102720.pptx

New Strategic Model to Achieve Organiztional Goals

This paper being submitted by Adrian on October 27, 2020. For Wanita Cam HSA6300CBE Section 01CBE Healthcare Strategic Planning and Marketing (11Weeks)-CBE-Fall Quarter

Agenda

Introduction.

Vision Statement

Mission statement

Strategic Objectives and Statements.

Conclusion

Introduction

Healthy Dynamics is currently providing wellness programs to its clients.

Strategy deployed by the company has been ineffective.

Healthy Dynamics is considering a merger or acquisition to prevent bankruptcy.

In either of two options, may lead to 80% job loss.

Strategy model is designed which explain best decision that can be implemented by Healthy Dynamics.

Case is presented about Healthy Dynamics which has been running wellness programs to its clients. However, revenue streams of the company have been decreasing. This creates need develop way out of this problem. Two options are evaluated- acquisition or merger to save the Healthy Dynamics from bankruptcy but none seems the best alternative because both would lead 80% job loss. In view of this prevailing circumstance, strategic model is developed that provides optimal strategy that should be deployed by the company to prevent possibility of formation of merger or acquisition.

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Vision Statement

Adoption of digital health and improvement of medical devices to provide patient-centered medical care at affordable price.

The explosive growth in technologies are driving force for rapid adoption digital health (Mitchell & Kan, 2019)

Digital health solutions are on rapid increase causing a significant effect on health systems. This has resulted to creation of health systems that are value-based and patient centered. Digital health solutions are cost-effective which is a critical factor which increases accessibility of healthcare by majority of people that initially could be locked out. To provide effective digital and technology healthcare solutions, modern medical devices and equipment are needed to help patients have clear information on the status of healthcare facility.

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Mission Statement

Bringing technology and science together to provide world –class healthcare to patient relying on modern medical devices and equipment to provide quality health solutions.

Deploying digital technologies is not adequate less medical devices and equipment.

Alongside technology and digital health solution, healthcare need to be updated with modern medical devices and equipment that demonstrates preparedness and ability of center to offer health solutions to patients (WHO,n.d).

To provide quality digital healthcare solutions, Healthy Dynamics will invest in modern medical devices and equipment. Updated inventory of medical devices and equipment help patients to know status of health facility. This enhances decision making to the patients to choose the facility because they are confident that it has medical devices and equipment required to provide quality and affordable healthcare.

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Strategic objective and Statement1

Provide health digital solutions to clients at affordable price.

Healthy Dynamics will develop digital health technologies such as telemedicine, big data and artificial intelligence tools and secure advanced electronic records and portals which will allow patients to interact with doctors and physicians electronically, have diagnoses carried out and necessary treatment accorded to patients (Mitchell & Kan, 2019).

Provision of digital health solutions demand use health technologies. Discoveries continue being made on health technologies which Healthy Dynamics will employ to deliver healthcare solutions to the patients regardless their location.

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Strategic Objective and Statement 2

Healthy Dynamics will leverage on medical devices and equipment to create trust, confidence of patients attracting more to facility.

Healthy Dynamics will have tailored medical devices and equipment that are aligned to patient behavior, therapeutic area and technology capabilities of facility. This is essentially important because company is able to develop customized medical devices and equipment.

In some cases customers are looking for unique products and services. Similarly, in the circles of healthcare, patients look for customized and unique healthcare services which will address their problems effectively. As a result this, tailoring medical devices and equipment to fit patient needs and technology capabilities will attract more clients to company hence improving bottom line of the company.

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Strategic objective and Statement 3

Provision of quality healthcare to rural residents.

Healthy Dynamics will integrate medical devices and digital health technology to enhance provision of quality healthcare to rural areas.

In most scenarios, rural communities are neglected in provision of healthcare. You will find specialized treatment and healthcare services are in urban setting but lacking in rural settings. However, rolling out digital health technologies and with updated inventory of medical devices and equipment which are mobile, Healthy Dynamics will put a smile to people living in rural settings.

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Conclusion

To overcome possible 80% reduction of staff, Healthy Dynamics will tune to provision of digital health solutions backed by continually updated inventory of medical devices and equipment.

References

Mitchell, M., & Kan, L. (2019). Digital technology and the future of health systems. Health Systems & Reform, 5(2), 113-120.

WHO. (n.d).Introduction to Medical Equipment Inventory Management. Retrieved from https://www.who.int/medical_devices/publications/med_dev_inventory