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COLLEGE OF BANKING AND FINANCIAL STUDIES

DEPARTMENT OF PROFESSIONAL STUDIES

RESEARCH PROJECT PROPOSAL

Unit number and title	Unit 11- Research Project -1
Qualification	Pearson BTEC Level 5 HND Diploma in Business
Semester Duration	Fall 2020-2021
Semester Number	3
Start date	06 September 2020
Deadline – Formative Submission	20 November 2020
Deadline – Summative Submission	10 December 2020
Assignment Internal Verifier	Mr Vaheed Ubaidullah
Assessor & Signature	Dr Vidya Suresh
Student Name & Signature	Razan Talal
Student ST Number	ST09809

Title of the Research

Strategic talent management: A macro and micro analysis of current issues in tourism sector in Oman.

Introduction:

Talent management focuses on the future needs of the organization. It works within a strategic framework of the companies' future goals by identifying the positions necessary for growth and the best candidates to fill that position. There is agreement that talent management is the implementation of integrated strategies or systems designed to improve the processes of recruiting and developing people, retaining those with the required skills, and preparing to meet current and future organizational needs.

Also, there are many international reports on the good growth of tourism in Oman, despite the conditions that the region is going through. Among the most famous reports published by Cluttons Estate Agent Oman in 2018 regarding real estate developments in the first profit, the company focused on the largest part of the profit, which is tourism developments in Oman. The Omani government affirms the enhancement of overall economic growth in Oman. The report also stresses the importance of the tourism sector in promoting this growth during the next phase, indicating that this sector is considered one of the most important and vital sectors in the economy. In addition to that from the report of the World Travel and Tourism Council, this sector represents a bright future in the Sultanate of Oman.

Nowadays, the tourism economy in the Sultanate of Oman has been severely affected by the Coronavirus (Covid-19) pandemic, and the rate of moderate decline in the international tourism economy may range between 60-80%. This pandemic is an unprecedented crisis for the tourism economy, and above all it is a humanitarian crisis that affects the lives of people and has also caused a global economic crisis, in addition to the tourism sector, and this is very important for many people, companies and places.

The impact of this crisis has become felt throughout the entire tourism ecosystem, and it will require reopening and rebuilding some destinations for companies and workers in the tourism sector to benefit from stimulus packages at the economic level. Where many governments have introduced measures for tourism, for example, lifting travel restrictions, applying health guidelines to travel safely, restoring travelers' confidence, making them feel safe and secure, applying information to visitors, and local tourism promotion campaigns. Revitalize plans to revive tourism and encourage innovation, and more must be done in coherent ways as tourism services are linked together.

Looking to the future, the measures implemented today will shape tomorrow's tourism. This crisis has made an opportunity to rethink tourism in the future, and attention must be given to this issue. Work must be done to equip famous places here in Amman by restoring and designing them well to attract tourists and has developed itself to manage talents in Oman's tourism strategy.

Significance of the research:

To know the importance of the tourism sector and the micro and macro issues, in addition to knowing the things that the individual thinks about or desires to continue and direct him towards goals and clarity of controls and laws.

Objectives of the research:

· Improving the quality of life for a better future.

· Improve the positive contribution of tourism towards the prosperity of Oman.

· The tourism sector focused on creating job opportunities.

Research Questions OR Research Problem:

· What are the current issues in the tourism sector in Oman and what is their impact?

· What are the future needs of strategic talent management?

· What is the macro and micro analysis of this issue?

Research hypotheses:

There is a diversity in the tourism sector and this is a great benefit to the country.

Research Structure:

This researcher includes sections 1, 2, 3, 4, 5, 6, 7, 8, 9, and my researcher is divided into nine sections. The first phase was the presentation, and the second phase relates to the rationale of the research idea, while the third phase relates to the research goals, and the fourth phase relates to the research issue and the research problem, while the fifth phase relates to the research theories and the sixth phase deals with data on historical techniques and techniques.

Literature Review:

S1.N	TITLE OF THE ARTICLE	AUTHOR NAME	SUMMARY	DATE OF PUBLICATION
1	Strategic talent management: A macro and micro analysis of current issues in tourism sector in Oman.	Sheehan, Maura; Grant, Kirsteen; Garavan, Thomas	Although illustrating opportunities and obstacles for TM policies and practices, a critical discussion of macro- and micro-level variables is presented. The effect of senior executives in TM growth, with focus on small and medium-sized companies, is analyzed and examples of 'best practice' in TM are highlighted. It is imperative that policymakers assume a greater leadership role in shaping the training and education agenda, given the size and significance of the sector to economic growth. TM activities need to reflect the uniqueness and complexity of the industry and CEO/Owner-Manager dedication and cascading down of a talent mind-set/culture within organizations requires successful implementation of TM.Examples of best practice in TM provide the industry with a considerable opportunity to strengthen both its employer branding and competitiveness. Examples include: aligning TM with strategic business objectives; providing comprehensive data generated through HR functions; and demonstrating TM's effect on the enhanced emotional work of employees through higher levels of commitment, motivation and organizational performance.	10, Number 2018
2	Diversity, perceptions of equity, and communicative openness in the workplace.	Deloris McGee Wanguri	This article examines the link between the workforce's diversity in the work world. As it tracks contact with others, a two-pronged approach is endorsed in order to strengthen the working environment in order to be more	1 October 1996
3	Emerging Trends in Tourism Industry in Oman	Neeta Baporikar	The tourism industry is the world's largest industry and is the primary driver of economic growth for countries such as Singapore, Bangkok and Dubai. For nations such as Mauritius, Spain etc., it is also the key source of revenue generation. Oman, the second largest country with a wealth of natural resources in the Middle East, has plenty to offer visitors.It has a long coastline with sandy beaches, beautiful mountains, rolling sand dunes, and the best deserts in the world. With the breathtaking Salalah Khareef Festival, Musundam in the Khasab region known as Arabia's Norway and Bhala with its forts and castles listed in the UNESCO World Heritage Monuments, Oman is one of the world's top ten countries for tourists to travel (International Travel Magazine).This chapter seeks to examine the strategic approach adopted for the growth of tourism, provides the tourism industry's SWOT analysis and addresses emerging tourism developments and related sectors such as hospitality, travel and aviation, training and education, with particular reference to the Sultanate of Oman.	Jan 2020
4	Smart Tourism Destination - New Exploration towards Sustainable Development in Sultanate of Oman	Subrahmanian Muthuraman ; Mohammed Al Haziazi	One of the world's most prosperous economic activities is tourism. On the Arabian Peninsula, the Sultanate of Oman is an emerging tourist destination. Tourism encounters are the main product of the tourism industry, with a direct effect on the happiness of visitors. More recently, there has been a paradigm shift in tourism towards more user-friendly intelligent systems called smart tourism' based on information technology.A smart tourism destination is defined by a high degree of creativity and facilitation using interfaces and higher order technology. Four main information and communication technologies are used by Smart Tourism: IoT, mobile communication, cloud computing, and intelligent artificial intelligence.Tourism's future is dependent on technological progress and its swift and systematic implementation at all levels of the tourism sector. 6 Tourism destinations, such as attractions, accessibility, facilities, packages accessible, activities and ancillary services, would promote a dynamic process of co-creation to improve the attractiveness of destinations. These 6 A's would add value to the tourist experience along with the smart app.There will be tremendous opportunities for the growth of new businesses that can demonstrate new exploration for Sustainable Development in Oman as tourism experiences progress in becoming smart.	27 March 2019
5	The need for a Tourism Strategy	James Wilson	The government aims to establish and promote a number of destinations or clusters across the sultanate, in addition to growing hotel stock and jobs, offering tourists a wider range of experiences, with the intention of promoting extended visits and greater interaction with the culture and natural sites of the region.While the government wants its already strong domestic tourism market to be sustained and expanded, the new policy puts a strong focus on promoting Oman as a destination for foreign tourists who might have overlooked the country for other destinations in the area or beyond in the past. Shangri-La Barr Al Jissah Resort and Spa General Manager Mark Kirk believes it is a necessity to make the tourism sector and the country more attractive to investors, as their fiscal support would be decisive in the effective creation of the modern tourism infrastructure. "The government must make concessions on the targets of Omanization, encourage airlines to land in Oman, and pursue visa liberalization," he said.	April 2016
6	Oman seeks to diversify tourism	James Wilson	Oman launched its National Tourism Strategy (NTS) in early 2016 with the goal of doubling the number of international tourist arrivals to the country by 2020. If the target is accomplished successfully, the contribution of the sector to annual GDP is projected to increase to more than 6 percent, up from the 2.6 percent recorded in 2015. The plan also calls for 14 tourism clusters to be created, which are hoped to draw more visitors and encourage longer visits. Sites designated for development include areas of natural interest in the mountains and deserts of the country, as well as existing tourist spots, such as the Musandam Peninsula in the north; the Salalah Frankincense Trail; and the capital's old cultural areas, Muscat.In the coming years, master plans for the growth of each of these destinations and the necessary infrastructure improvements will be developed and implemented.	Jun 2016
7	Tourist attractions in the Sultanate of Oman	Ehsan Al Uqla	There are several beaches, such as Seib Beach, which is distinguished by its soft sand, and swimming, kitesurfing, diving, snorkeling, boating, and surfing are possible, and there is Qurum Beach, which offers hotel facilities, and it is for family reunions, and includes restaurants, cafes, and trips such as fishing and boating. There is a turtle reserve in Ras Al Jinz in the South, and it contains many turtles that have been living for more than a hundred years, migrating from the Indian Ocean longitudinally and crosswise, and returning every year to lay their eggs on the beaches of Ras Al-Hadd, Al Jinz, and Masirah Island, and there are many dolphins that frequently come close to the Omani Coasts, and can be clearly seen near the coast, and Al Jinz Island.And there are whales, particularly in the eastern regions and the Dhofar region, that come to the seas at irregular intervals and are regarded as pride or tropical whales. The most common of these seas are the blue, the humpback, the amber, the dwarf amber, the Cuvier-beak, and the Pygmy Killer. Desert safari: the most prominent of its camel cups is the Omani desert, which features sand dunes reaching a height of about two hundred meters and is the most wonderful and beautiful occurrence in the region at sunset. Caves: The country includes caves of varying sizes, topography, and roughness, such as the cave of Wadi Bani Khalid in the eastern region, and the second largest cave-containing ecosystem. Markets: there are many large markets, there are places to buy handicrafts that are often crowded with visitors, and among these crafts: silver, gold, textiles, antiques, and daggers from Oman. In the city of Muscat, there are 3 landmarks: 1- Grand Mosque of Sultan Qaboos It is the largest mosque in the Sultanate of Oman and one of the most popular tourist attractions in Oman, as it dazzles tourists with its unique architectural design, and the fountains are spread on its flanks, and with its delicate Islamic inscriptions it has several domes, and the outer courtyard of the mosque is adorned with a wide dome with a chandelier, the second largest in the world.The walls are mosaic as well. And whoever is fortunate is permitted to go up the minaret to see the city of Muscat with all its characteristics in a detailed view. A large library is attached to the mosque, containing more than 20,000 books from the most important books in all branches of theological and legal sciences, hadith, jurisprudence, etc., and there are also halls attached to the mosque for lectures and seminars, where many religious events are conducted on all occasions. 2- The House of the Royal Opera Oman Tourism Royal House of Opera Construction of the Royal Opera House began in 2007 by order of Sultan Qaboos, and it was officially opened in October 2011, and is the first opera house in the Arab Gulf region, and was built in the modern Omani style, with the intention of being a beacon for the dissemination of arts, culture and thought, and a bridge for communication between the Omani people and the peoples of the Omani people. In addition to another hall where the various celebrations and conferences are held and a section for artistic and operatic production, surrounded by lush gardens, shopping centers and several luxurious restaurants, the opera house can accommodate 1100 spectators, and it is made up of the main exhibition hall. Tourism in Oman is involved in pursuing these performances in a magical atmosphere with the various services, visits by foreign artistic groups and the presentation of their artistic performances at the theaters of the Royal Opera House, and in seizing the opportunity to visit its tourist attractions and great monuments. 3- Palace of Al Alam The Royal Alam Palace is considered one of the most popular tourist attractions in Oman, but we are here in front of another type of spectacle, where the visitor is struck by the simplicity and the distance from the exaggeration in the style of construction, despite the fact that this palace has been designated for official meetings of kings and presidents visiting the Sultanate of Oman.The palace is to be used in most of the buildings in polished white marble, and since the palace is dedicated to the Sultanate's guests, a private villa has been reserved and decorated to suit their high status and fitted with a swimming pool, spa and health club and all the needs of the guests, and it is also worth a visit to be a tourist attraction in Oman.	August20, 2015

Research Methodology

Research Design:

In my research project I use mixed of quantitative and qualitative to collect different and more information about the diversity in the ministry of tourism in Oman.

Data collection methods:

This research will use focus group interview and survey using questionnaire method to understand the research questions.

Sampling frame:

It's simple frame about the diversity in the ministry between the employees so I will do interview for 30 persons.

Data analysis approach:

In the research, strategic talent management in the tourism sector, different types of data analysis approach are used, such as using the explanatory table for tourism and its contents and inclusion during a certain period of time and the author of the article as well as in my research that uses descriptive statistics.

Code of Ethics:

This is my research project and I take responsibility for all the information in my project.

Research Limitation:

I am preparing for the entire Sultanate of Oman in this paper and it is on an international basis.

4. Outline of proposed activities for RP-2 (Implementation plan, timelines, and milestones)

Stages	Mention the name of months below
	September	October	November	December
1. Introduction	·
2. Literature Review				·
3. Questionnaire design			·
4. Sampling Frame		·
3. Data Collection		·
5. Data coding and entry			·
4. Data Analysis			·
5. Discussion/Conclusion				·
6. Final Report				·

References:

• Omantourism.gov.om. (2020). Ministry of Tourism. Jonline] Available at: htps:lomantourism.gov.om/wps/portalimotitourismioman/homelministry (Accessed 20 SEP. 2020)

• Martic, K. (2020). Strategic talent management: A macro and micro analysis of current issues in tourism sector in Oman.

(online Blog. Available at: https://www.talentlyft.com/en/blog/article/244hop-10-benefits-of diversity-in-the-workplace-infographic-included (Accessed 20 Nov. 2020).

• Undercover Recruiter. (2020). What Are the Benefits of Diversity in the Workplace?. [online) Available at: htps:/theundercoverrecruiter.com/benefits-diversity-workplace/ [Accessed 3 Dec. 2020).

• Moran, C. (2020). Emerging Trends in Tourism Industry in Oman

[online) Learn g2.com. Available at: https:leam.g2.com/diversity-in-the-workplace (Accessed 4 Dec 2020).

• Experience. (2020). Tourist attractions in the Sultanate of Oman (online] Available at: htps://www.experience.com/advice/professional-developmentidiversity-and-the-workplace (Accessed 4 Dec. 2020

• Occ.cuny.edu. (2020). Queensborough Community College. [onlinej Available at htp://www.goc.cuny.eduldiversityidefinition.htmi (Accessed 4 Dec. 2020).

• Purdue Global. (2020). Cutural diversity in the United States Purdue Global [onlinej Available at: https://www.purdueglobal.edu/blog/social-behavioral-sciences/what-is-cultural-diversity (Accessed 4 Dec. 2020

• CIPD. (2020). Information on Diversity and inclusion I CIPD. (online) Available at https:www.cipd.co.uk/knowledge/fundamentalsrelations/diversity (Accessed 4 Dec. 2020).

• Encyclopedia.com. (2020). Diversity I Encyclopedia.com. fonline] Available at: https:www.encyclopedia.com/social-sciences-and-lawleconomics-business-and- laborlaboridiversity (Accessed 4 Dec. 2020).

Learner Declaration:

This is my own research and I am not infringing into copyright, ethics or confidentiality issues. I have taken care of health, safety, environmental issues and governmental policies I, certify that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced. I further certify that I have read and understood the College of Banking and Financial Studies rules and regulations about plagiarism and I agree to be bound by them.