Unit 10 Deliverables: 1. Capsim Core Competition Round 6 and 2. Compose business policies to enable implementation of a strategic plan.

Round 6 - 2024 Sim ID Z78802_11

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $21,606 $89,730 $80,518 $131,633 $65,519 $114,810 $83,969

Profit ($16,975) $6,879 $3,608 $10,682 $3,911 $10,801 $3,151

Contribution Margin

(12.1%) 33.2% 25.9% 29.9% 32.6% 28.8% 23.0%

Emergency Loan $109,562 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $42.62 $25.83 $55.53 $28.85 $52.31 $34.36

Market Share 4.3% 17.8% 16.0% 26.1% 13.0% 22.8% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 7.8 Size 12.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 11.6 Size 8.4

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 7.6 12.6 21100 1.2 31-Dec-2024

Baker 8.7 13.1 18800 1.5 8-Dec-2024

Bold 10.3 8.6 22400 1.4 18-June-2024

Best - - - - 25-Apr-2025

Cake 7.2 11.4 17000 3.2 6-Jan-2024

Cent 9 9.5 20000 1.2 21-Sep-2024

Daze 7.7 12.5 18000 2.4 16-July-2024

Dabble 11.4 9.2 22000 1.3 7-Aug-2024

Dust 9.2 11 20000 0.8 11-Mar-2024

Eat 7.7 12.7 16500 2.1 6-Oct-2024

East 7 12 16500 2 6-Oct-2024

Fast 11.4 8.3 22000 1.4 1-Aug-2024

Name Pfmn. Size Reliability Age Revision Date

Feast 11 8.8 22000 1.3 1-Aug-2024

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 632 624 No $1,000 25% $1,000 64% 13

Baker $29.10 1,517 1,500 No $1,250 44% $1,350 93% 21

Bold $41.90 1 1 No $1,250 44% $1,350 84% 0

Cake $22.60 1,778 1,757 No $1,150 64% $1,025 65% 36

Cent $35.60 553 547 No $1,150 64% $1,025 61% 8

Daze $28.20 1,694 1,675 No $1,100 55% $1,450 100% 34

Dabble $42.60 1 1 No $1,100 55% $1,450 92% 0

Dust $33.40 288 388 Yes $1,100 55% $1,450 60% 11

Eat $26.40 1,257 1,243 No $1,000 58% $1,000 62% 25

East $26.40 1,206 1,192 No $1,000 58% $1,000 58% 22

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 7.8 Size 12.2 9%

Demand Information

Market Size 8,929

Units Sold 8,929

Growth Rate 10%

Market Share

Andrews (7.1%) Baldwin (17%) Chester (26.1%) Digby (22.2%) Erie (27.6%) Ferris (0%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 4 3 No $1,000 7% $1,000 64% 1

Baker $29.10 19 19 No $1,250 53% $1,350 93% 4

Bold $41.90 1,074 1,038 No $1,250 53% $1,350 84% 28

Cake $22.60 165 159 No $1,150 37% $1,025 65% 2

Cent $35.60 475 460 No $1,150 37% $1,025 61% 15

Daze $28.20 125 121 No $1,100 77% $1,450 100% 3

Dabble $42.60 1,253 1,213 No $1,100 77% $1,450 92% 37

Dust $33.40 517 709 Yes $1,100 77% $1,450 60% 21

Eat $26.40 10 10 No $1,000 19% $1,000 62% 1

East $26.40 8 8 No $1,000 19% $1,000 58% 1

Fast $41.00 1,461 1,413 No $1,150 74% $1,500 100% 42

Feast $41.00 1,339 1,296 No $1,150 74% $1,500 90% 39

High Tech Segment

Buying Criteria Importance

Positioning Performance 11.6 Size 8.4 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 6,450

Units Sold 6,450

Growth Rate 20%

Market Share

Andrews (0.1%) Baldwin (16.9%) Chester (9.9%) Digby (29.4%) Erie (0.3%) Ferris (43.4%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $10.89 $13.40 (12.1%) 1,287 3,647 3.0 800 163%

Baker Low Tech $29.10 $11.00 $7.06 36.7% 1,733 471 7.5 1,350 130%

Bold High Tech $41.90 $17.42 $11.35 29.7% 1,139 241 4.0 950 144%

Best - - - - - - - 4.5 450 -

Cake Low Tech $22.60 $10.53 $6.03 23.6% 2,138 325 9.0 1,150 187%

Cent Low Tech $35.60 $14.76 $10.88 28.6% 1,143 115 5.0 850 164%

Daze Low Tech $28.20 $10.14 $8.28 31.6% 2,038 511 7.0 1,300 158%

Dabble High Tech $42.60 $17.72 $11.61 29.8% 1,342 314 4.0 1,100 159%

Dust High Tech $33.40 $13.47 $10.47 27.0% 805 0 5.0 800 200%

Eat Low Tech $26.40 $9.52 $8.24 32.5% 1,543 387 7.0 1,050 155%

East Low Tech $26.40 $9.59 $8.54 32.8% 1,344 130 7.0 950 180%

Fast High Tech $41.00 $18.53 $10.18 28.5% 1,584 363 4.9 1,100 160%

Feast High Tech $41.00 $17.71 $10.69 29.1% 1,584 327 4.9 1,150 200%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $21,606 $89,730 $80,518 $131,633 $65,519 $114,810

Variable Costs $24,229 $59,957 $59,668 $92,217 $44,137 $81,765

Fixed Costs $4,309 $13,762 $11,124 $17,061 $11,116 $12,061

Other $0 $483 $307 $436 $379 $240

Interest $19,184 $4,729 $3,754 $5,149 $3,747 $3,788

Taxes ($9,141) $3,779 $1,982 $5,869 $2,149 $5,935

Profit Sharing $0 $140 $74 $218 $80 $220

Net Profit ($16,975) $6,879 $3,608 $10,682 $3,911 $10,801

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($31,521) $7,286 $2,124 $10,303 $2,232 $5,135

Cash From Investing $0 ($19,500) ($12,200) ($18,500) ($15,500) ($11,520)

Cash from Financing $31,521 $10,766 $4,041 $4,896 $6,734 $4,630

Net Change in Cash $0 ($1,448) ($6,035) ($3,301) ($6,534) ($1,755)

Starting Cash Position

$0 $16,885 $17,321 $17,259 $17,417 $19,115

Closing Cash Position

$0 $15,437 $11,287 $13,957 $10,883 $17,361

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $84,112 $38,096 $26,296 $43,423 $25,201 $46,359

Fixed Assets $3,840 $57,487 $48,120 $64,943 $46,853 $37,555

Total Assets $87,952 $95,583 $74,416 $108,365 $72,053 $83,914

Current Liabilities $114,607 $25,088 $17,190 $28,374 $17,359 $30,978

Long-Term Liabilities $0 $25,219 $22,717 $27,760 $21,555 $14,005

Total Liabilities $114,607 $50,308 $39,908 $56,135 $38,914 $44,983

Total Equity ($26,654) $45,275 $34,508 $52,231 $33,139 $38,931

Total Liabilities & Equity

$87,952 $95,583 $74,416 $108,365 $72,053 $83,914

Product Financials

Able Total

Sales $21,606 $21,606

Variable Cost $24,229 $24,229

Able Total

Fixed Cost $4,309 $4,309

Net Margin ($6,932) ($6,932)

Other (Fees, Writeoffs) $0

Interest $19,184

Taxes ($9,141)

Profit Sharing $0

Net Profit ($16,975)