Unit 9: Designing an Implementation Strategy

Round 5 - 2023 Sim ID Z78802_11

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $19,214 $96,253 $62,067 $103,162 $69,231 $108,346 $76,379

Profit ($12,523) $9,193 $4,567 $12,827 $6,675 $13,478 $5,703

Contribution Margin

(7.6%) 31.5% 35.2% 36.4% 32.0% 32.5% 26.7%

Emergency Loan $78,041 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $44.69 $25.87 $53.75 $30.04 $48.08 $33.90

Market Share 4.2% 21.0% 13.5% 22.5% 15.1% 23.6% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 7.3 Size 12.7

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 10.9 Size 9.1

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

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6

8

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18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 5.9 12.5 19000 1.4 4-Oct-2023

Baker 7.7 13.8 19800 2 13-June-2023

Bold 9.7 9.2 22400 1.3 12-Sep-2023

Cake 5.8 13.4 17000 4.4 6-Jan-2024

Cent 8.1 10.4 20000 1.2 6-Sep-2023

Daze 7.2 13 18000 3.3 15-Jan-2023

Dabble 10.5 9.8 22000 1.3 15-Aug-2023

Dust - - - - 11-Mar-2024

Eat 6.9 13.5 16500 3 30-May-2022

East 6.2 12.8 16500 2.8 8-Jan-2022

Fast 10.7 9 22000 1.5 23-July-2023

Feast 10.3 9.5 22000 1.2 23-July-2023

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 529 497 No $1,000 26% $1,000 64% 10

Baker $29.70 1,699 1,604 No $1,350 48% $1,350 91% 28

Bold $41.90 62 58 No $1,350 48% $1,350 78% 0

Cake $23.90 1,551 1,463 No $1,150 59% $1,025 64% 22

Cent $35.80 402 594 Yes $1,150 59% $1,025 58% 10

Daze $33.50 1,443 1,358 No $1,450 45% $1,450 98% 25

Dabble $44.50 5 5 No $1,450 45% $1,450 85% 0

Eat $27.10 1,418 1,334 No $1,000 54% $1,000 60% 25

East $27.10 1,003 1,198 Yes $1,000 54% $1,000 55% 23

Feast $42.50 5 5 No $1,200 9% $1,500 81% 0

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 7.3 Size 12.7 9%

Demand Information

Market Size 8,117

Units Sold 8,117

Growth Rate 10%

Market Share

Andrews (6.5%) Baldwin (21.7%) Chester (24.1%) Digby (17.8%) Erie (29.8%) Ferris (0.1%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 36 35 No $1,000 11% $1,000 64% 0

Baker $29.70 194 189 No $1,350 62% $1,350 91% 2

Bold $41.90 893 868 No $1,350 62% $1,350 78% 31

Cake $23.90 4 4 No $1,150 40% $1,025 64% 0

Cent $35.80 294 430 Yes $1,150 40% $1,025 58% 14

Daze $33.50 197 192 No $1,450 77% $1,450 98% 3

Dabble $44.50 1,078 1,047 No $1,450 77% $1,450 85% 34

Eat $27.10 73 71 No $1,000 29% $1,000 60% 0

East $27.10 61 67 Yes $1,000 29% $1,000 55% 0

Fast $42.50 1,322 1,284 No $1,200 72% $1,500 100% 40

Feast $42.50 1,223 1,188 No $1,200 72% $1,500 81% 36

High Tech Segment

Buying Criteria Importance

Positioning Performance 10.9 Size 9.1 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 5,375

Units Sold 5,375

Growth Rate 20%

Market Share

Andrews (0.7%) Baldwin (20.2%) Chester (5.5%) Digby (23.7%) Erie (2.5%) Ferris (47.3%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $10.10 $12.78 (7.6%) 1,287 2,995 3.0 800 163%

Baker Low Tech $29.70 $10.76 $9.07 30.5% 1,782 274 6.5 1,350 133%

Bold High Tech $41.90 $17.59 $10.40 32.9% 941 177 4.0 800 127%

Cake Low Tech $23.90 $8.39 $5.31 37.9% 1,491 130 7.5 1,150 136%

Cent Low Tech $35.80 $14.31 $10.84 31.3% 696 0 4.5 700 200%

Daze Low Tech $33.50 $10.30 $8.98 38.5% 1,541 292 6.0 1,300 119%

Dabble High Tech $44.50 $17.61 $11.36 33.9% 1,094 226 4.0 850 157%

Dust - - - - - - - 5.0 500 -

Eat Low Tech $27.10 $9.11 $8.25 33.2% 1,394 112 6.0 1,000 140%

East Low Tech $27.10 $9.19 $8.99 30.3% 996 0 6.0 750 200%

Fast High Tech $42.50 $18.55 $9.75 32.5% 1,287 239 4.9 1,000 130%

Feast High Tech $42.50 $17.70 $10.88 32.5% 1,188 82 4.9 800 200%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $19,214 $96,253 $62,067 $103,162 $69,231 $108,346

Variable Costs $20,666 $65,944 $40,199 $65,650 $47,055 $73,158

Fixed Costs $4,031 $12,195 $11,405 $12,832 $8,665 $11,237

Other $0 $108 $107 $434 $153 $64

Interest $13,783 $3,574 $3,187 $4,110 $2,879 $2,729

Taxes ($6,743) $5,051 $2,509 $7,048 $3,668 $7,405

Profit Sharing $0 $188 $93 $262 $136 $275

Net Profit ($12,523) $9,193 $4,567 $12,827 $6,675 $13,478

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($27,325) $15,320 $10,019 $18,045 $13,036 $17,102

Cash From Investing $0 ($9,200) ($10,200) ($23,100) ($9,900) ($7,680)

Cash from Financing $27,325 ($4,991) $3,366 $8,299 $1,647 ($1,289)

Net Change in Cash $0 $1,129 $3,185 $3,243 $4,782 $8,133

Starting Cash Position

$0 $15,757 $14,136 $14,015 $12,635 $10,982

Closing Cash Position

$0 $16,885 $17,321 $17,259 $17,417 $19,115

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $68,524 $35,234 $24,340 $38,106 $25,111 $37,080

Fixed Assets $4,800 $42,587 $40,587 $52,324 $35,886 $29,781

Total Assets $73,324 $77,821 $64,927 $90,430 $60,997 $66,862

Current Liabilities $80,403 $20,470 $13,134 $21,142 $12,976 $19,714

Long-Term Liabilities $2,600 $18,151 $19,171 $21,631 $16,577 $11,811

Total Liabilities $83,003 $38,621 $32,305 $42,772 $29,553 $31,525

Total Equity ($9,679) $39,200 $32,622 $47,658 $31,444 $35,337

Total Liabilities & Equity

$73,324 $77,821 $64,927 $90,430 $60,997 $66,862

Product Financials

Able Total

Sales $19,214 $19,214

Variable Cost $20,666 $20,666

Able Total

Fixed Cost $4,031 $4,031

Net Margin ($5,483) ($5,483)

Other (Fees, Writeoffs) $0

Interest $13,783

Taxes ($6,743)

Profit Sharing $0

Net Profit ($12,523)