Someone who is able to do CAPSIM CORE COMPETITION Round 3 and 4 PPT slides 4-7

Round 4 - 2022 Sim ID Z78802_11

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $23,819 $86,681 $69,714 $89,436 $64,039 $74,311 $68,000

Profit ($6,983) $8,876 $4,980 $9,790 $4,840 $8,198 $4,950

Contribution Margin

8.6% 33.4% 28.9% 34.1% 28.9% 35.1% 28.2%

Emergency Loan $48,983 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $40.91 $21.71 $44.82 $23.30 $30.46 $27.03

Market Share 5.8% 21.2% 17.1% 21.9% 15.7% 18.2% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 6.8 Size 13.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 10.2 Size 9.8

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

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Product List

Name Pfmn. Size Reliability Age Revision Date

Able 6.8 13.2 14550 1.5 4-July-2022

Baker 7 13.6 19800 2.4 28-May-2022

Bold 8.8 10.1 22400 1.2 28-July-2022

Cake 5.8 13.4 17000 3.4 25-June-2021

Cent 7.3 11.3 20000 1 19-Aug-2022

Daze 7.2 13 19000 2.3 18-June-2022

Dabble 9.7 10.6 22000 1.2 1-July-2022

Eat 6.9 13.5 16500 2 30-May-2022

East 6.2 12.8 16500 1.8 8-Jan-2022

Fast 10 9.7 22000 1.5 13-July-2022

Feast 9.6 10.2 22000 1 13-July-2022

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 593 590 No $1,000 27% $1,000 63% 7

Baker $33.40 1,477 1,468 No $1,350 48% $1,350 88% 27

Bold $42.35 56 55 No $1,350 48% $1,350 68% 1

Cake $25.20 1,643 1,633 No $1,150 51% $1,025 63% 28

Cent $37.20 392 437 Yes $1,150 51% $1,025 54% 7

Daze $34.00 1,344 1,335 No $1,450 45% $1,450 95% 24

Eat $27.60 1,145 1,138 No $1,000 47% $1,000 57% 20

East $29.50 724 719 No $1,000 47% $1,000 50% 15

Feast $44.00 5 5 No $1,500 13% $1,500 67% 0

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 6.8 Size 13.2 9%

Demand Information

Market Size 7,379

Units Sold 7,379

Growth Rate 10%

Market Share

Andrews (8%) Baldwin (20.8%) Chester (27.6%) Digby (18.2%) Erie (25.3%) Ferris (0.1%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 107 106 No $1,000 15% $1,000 63% 3

Baker $33.40 207 205 No $1,350 64% $1,350 88% 7

Bold $42.35 663 658 No $1,350 64% $1,350 68% 27

Cake $25.20 96 95 No $1,150 45% $1,025 63% 1

Cent $37.20 304 337 Yes $1,150 45% $1,025 54% 14

Daze $34.00 242 240 No $1,450 73% $1,450 95% 11

Dabble $45.00 789 783 No $1,450 73% $1,450 75% 31

Eat $27.60 175 174 No $1,000 39% $1,000 57% 5

East $29.50 211 210 No $1,000 39% $1,000 50% 5

Fast $44.00 867 860 No $1,500 67% $1,500 98% 37

Feast $44.00 817 811 No $1,500 67% $1,500 67% 33

High Tech Segment

Buying Criteria Importance

Positioning Performance 10.2 Size 9.8 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 4,479

Units Sold 4,479

Growth Rate 20%

Market Share

Andrews (2.4%) Baldwin (19.4%) Chester (8.9%) Digby (23%) Erie (8.6%) Ferris (37.6%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $9.81 $12.19 8.6% 1,287 2,273 3.0 800 163%

Baker Low Tech $33.40 $11.22 $9.74 34.2% 1,881 385 5.0 1,350 152%

Bold High Tech $42.35 $17.18 $10.93 31.9% 891 192 4.0 750 180%

Cake Low Tech $25.20 $9.45 $8.61 24.8% 1,740 193 7.5 1,100 159%

Cent Low Tech $37.20 $13.90 $10.33 35.8% 696 0 4.5 350 200%

Daze Low Tech $34.00 $11.73 $9.50 34.4% 1,591 391 4.8 1,300 123%

Dabble High Tech $45.00 $17.40 $11.69 33.7% 845 215 3.8 700 155%

Eat Low Tech $27.60 $10.22 $7.59 31.9% 1,244 209 5.6 1,000 125%

East Low Tech $29.50 $10.29 $11.12 25.0% 996 68 5.6 500 200%

Fast High Tech $44.00 $18.57 $9.02 35.4% 891 274 4.5 1,000 90%

Feast High Tech $44.00 $17.69 $10.60 34.8% 941 122 4.5 600 158%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $23,819 $86,681 $69,714 $89,436 $64,039 $74,311

Variable Costs $21,772 $57,718 $49,594 $58,935 $45,509 $48,241

Fixed Costs $3,848 $11,438 $9,279 $11,741 $8,287 $10,758

Other $0 $206 $299 $187 $93 $114

Interest $8,942 $3,385 $2,725 $3,203 $2,553 $2,328

Taxes ($3,760) $4,877 $2,736 $5,379 $2,659 $4,504

Profit Sharing $0 $181 $102 $200 $99 $167

Net Profit ($6,983) $8,876 $4,980 $9,790 $4,840 $8,198

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($19,587) $3,771 $7,589 $10,612 $7,515 $5,986

Cash From Investing $0 ($10,600) ($9,680) ($7,620) ($3,200) ($3,200)

Cash from Financing $19,587 $4,494 $5,023 ($1,666) $1,375 ($2,223)

Net Change in Cash $0 ($2,335) $2,932 $1,326 $5,690 $562

Starting Cash Position

$0 $18,092 $11,204 $12,690 $6,945 $10,420

Closing Cash Position

$0 $15,757 $14,136 $14,015 $12,635 $10,982

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $52,798 $36,474 $23,485 $36,068 $23,245 $28,018

Fixed Assets $5,760 $37,407 $34,240 $33,005 $29,486 $25,080

Total Assets $58,558 $73,881 $57,725 $69,073 $52,731 $53,098

Current Liabilities $53,114 $21,978 $11,431 $21,300 $13,233 $15,499

Long-Term Liabilities $2,600 $15,986 $17,028 $13,424 $13,517 $10,540

Total Liabilities $55,714 $37,965 $28,460 $34,724 $26,750 $26,038

Total Equity $2,844 $35,916 $29,265 $34,350 $25,981 $27,060

Total Liabilities & Equity

$58,558 $73,881 $57,725 $69,073 $52,731 $53,098

Product Financials

Able Total

Sales $23,819 $23,819

Variable Cost $21,772 $21,772

Able Total

Fixed Cost $3,848 $3,848

Net Margin ($1,801) ($1,801)

Other (Fees, Writeoffs) $0

Interest $8,942

Taxes ($3,760)

Profit Sharing $0

Net Profit ($6,983)