Capsim Portfolio Project
3/24/2019 Report
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Round 3 - 2022 Report
Sim ID ZP81798_1
3/24/2019 Report
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High Level Overview High Level Overview
Andrews Baldwin Chester Digby Erie Ferris Average
Sales $62,380 $63,964 $43,765 $43,765 $43,765 $43,765 $50,234
Pro�t $7,387 $11,006 $5,263 $5,263 $5,263 $5,263 $6,574
Contribution Margin 30.6% 39.0% 28.4% 28.4% 28.4% 28.4% 30.5%
Stock Price $28.59 $40.91 $26.22 $26.22 $26.22 $26.22 $29.06
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Market Share 20.7% 21.2% 14.5% 14.5% 14.5% 14.5% 16.7%
Round 3 - 2022 Report
Sim ID ZP81798_1
3/24/2019 Report
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Research and Development Low Tech
Customer Buying Criteria Expectations Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 6.3 Size 13.7 9%
High Tech
Customer Buying Criteria Expectations Importance
Positioning Performance 9.5 Size 10.5 33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000 Hours 13%
Perceptual Map
Performance
Si ze
0 2 4 6 8 10 12 14 16 18 20 0
2
4
6
8
10
12
14
16
18
20
Product List
Name Performance Size Reliability Age Revision Date
Abby -- -- -- -- April 24, 2023
Able 7.2 13.0 19,800 1.9 April 1, 2022
Baker 6.8 12.4 19,500 1.4 December 24, 2022
Cake 6.4 13.6 21,000 6.1 November 25, 2016
Daze 6.4 13.6 21,000 6.1 November 25, 2016
Eat 6.4 13.6 21,000 6.1 November 25, 2016
Fast 6.4 13.6 21,000 6.1 November 25, 2016
3/24/2019 Report
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Marketing
Low Tech Customer Buying Criteria
Expectations Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 6.3 Size 13.7 9%
Demand Information
2022 Total Market Size 6,708
2022 Total Units Sold 5,670
2023 Demand Growth Rate 10%
Market Share
Andrews Baldwin Chester Digby Erie
Ferris
Top Products
Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction
Able $35.00 920 1,495 Yes $2,000 58% $1,300 81% 20
Baker $34.00 1,369 1,872 Yes $1,550 42% $1,300 82% 14
Cake $34.00 845 835 Yes $1,000 28% $1,000 62% 9
Daze $34.00 845 835 Yes $1,000 28% $1,000 62% 9
Eat $34.00 845 835 Yes $1,000 28% $1,000 62% 9
Fast $34.00 845 835 Yes $1,000 28% $1,000 62% 9
3/24/2019 Report
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Marketing
High Tech Customer Buying Criteria
Expectations Importance
Positioning Performance 9.5 Size 10.5 33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000 Hours 13%
Demand Information
2022 Total Market Size 3,732
2022 Total Units Sold 3,142
2023 Demand Growth Rate 20%
Market Share
Andrews Baldwin Chester Digby Erie
Ferris
Top Products
Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction
Able $35.00 862 1,355 Yes $2,000 58% $1,300 81% 13
Baker $34.00 512 679 Yes $1,550 42% $1,300 82% 15
Cake $34.00 442 425 Yes $1,000 29% $1,000 62% 5
Daze $34.00 442 425 Yes $1,000 29% $1,000 62% 5
Eat $34.00 442 425 Yes $1,000 29% $1,000 62% 5
Fast $34.00 442 425 Yes $1,000 29% $1,000 62% 5
3/24/2019 Report
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Production
Production Vs. Capacity
1,7821,7821,782
1,8811,8811,881
1,2871,2871,287
1,2871,2871,287
1,2871,2871,287
1,2871,2871,287
1,0001,0001,000
1,0001,0001,000
800800800
800800800
800800800
800800800
Production Capacity
Andrews
Baldwin
Chester
Digby
Erie
Ferris
0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2…
Plant Information
Name Primary
Segment Units
Produced Units Sold
Inventory Price Material
Cost Labor Cost
Contribution Margin
Auto. Next Round
Capacity Next Round
Plant Utilization
Abby -- 0 0 -- $0.00 $0.00 $0.00 0% 1 500 0%
Able Low Tech 1,782 1,782 0 $35.00 $13.19 $10.43 30.6% 4 1,100 180%
Baker High Tech 1,881 1,881 0 $34.00 $13.34 $9.04 39% 6 1,250 190%
Cake Low Tech 1,287 1,287 0 $34.00 $12.14 $11.64 28.4% 3 800 163%
Daze Low Tech 1,287 1,287 0 $34.00 $12.14 $11.64 28.4% 3 800 163%
Eat Low Tech 1,287 1,287 0 $34.00 $12.14 $11.64 28.4% 3 800 163%
Fast Low Tech 1,287 1,287 0 $34.00 $12.14 $11.64 28.4% 3 800 163%
3/24/2019 Report
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Finance Income Statement
Andrews Baldwin Chester Digby Erie Ferris
Sales $62,380 $63,964 $43,765 $43,765 $43,765 $43,765
Variable Costs
Direct Material $24,675 $21,981 $16,338 $16,338 $16,338 $16,338
Direct Labor $18,589 $17,006 $14,978 $14,978 $14,978 $14,978
Inventory Carry $0 $0 $0 $0 $0 $0
Total Variable Costs (Labor, Material, Carry) $43,264 $38,987 $31,316 $31,316 $31,316 $31,316
Contribution Margin $19,117 $24,978 $12,449 $12,449 $12,449 $12,449
Fixed Costs
Depreciation $1,613 $2,500 $960 $960 $960 $960
SG&A
R&D $1,248 $980 $0 $0 $0 $0
Promotions $1,300 $1,300 $1,000 $1,000 $1,000 $1,000
Sales $2,000 $1,550 $1,000 $1,000 $1,000 $1,000
Administration $985 $1,009 $681 $681 $681 $681
Fixed Costs $7,146 $7,339 $3,641 $3,641 $3,641 $3,641
Net Margin $11,970 $17,639 $8,808 $8,808 $8,808 $8,808
Other (Fees/Write-offs/Bonuses/Relocation Fee) $169 $211 $0 $0 $0 $0
EBIT $11,801 $17,428 $8,808 $8,808 $8,808 $8,808
Interest (Short term/Long Term) $204 $149 $546 $546 $546 $546
Taxes $4,059 $6,047 $2,892 $2,892 $2,892 $2,892
Pro�t Sharing $151 $225 $107 $107 $107 $107
Net Pro�t $7,387 $11,006 $5,263 $5,263 $5,263 $5,263
Cash Flow Statement
Andrews Baldwin Chester Digby Erie Ferris
Starting Cash Position $6,428 $5,662 $17,903 $17,903 $17,903 $17,903
Cash From Operations
Net Income(Loss) $7,387 $11,006 $5,263 $5,263 $5,263 $5,263
Adjustment For Non-Cash Items
Depreciation $1,613 $2,500 $960 $960 $960 $960
Extraordinary Gains/Losses/Write-offs $61 $189 $0 $0 $0 $0
Changes In Current Assets And Liabilities
Accounts Payable $182 $489 ($80) ($80) ($80) ($80)
Inventory $0 $0 $0 $0 $0 $0
Accounts Receivable ($641) ($1,107) $198 $198 $198 $198
Net Cash From Operations $8,603 $13,077 $6,341 $6,341 $6,341 $6,341
Cash From Investing
Net Plant Improvements ($7,200) ($11,500) $0 $0 $0 $0
Cash From Financing
Dividends Paid ($1,640) ($900) $0 $0 $0 $0
Sales Of Common Stock $2,000 $0 $0 $0 $0 $0
Purchase Of Common Stock $0 $0 $0 $0 $0 $0
Cash From Long-Term Debt Issued $0 $0 $0 $0 $0 $0
Early Retirement Of Long-Term Debt ($500) ($1,500) $0 $0 $0 $0
Retirement Of Current Debt $0 $0 ($867) ($867) ($867) ($867)
Cash From Current Debt Borrowing $0 $0 $0 $0 $0 $0
Cash From Emergency Loan $0 $0 $0 $0 $0 $0
Net Cash From Financing ($140) ($2,400) ($867) ($867) ($867) ($867)
Effect Of Exchange Rates $0 $0 $0 $0 $0 $0
Net Change In Cash $1,263 ($823) $5,474 $5,474 $5,474 $5,474
Ending Cash Position $7,691 $4,839 $23,377 $23,377 $23,377 $23,377
3/24/2019 Report
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Balance Sheet
Andrews Baldwin Chester Digby Erie Ferris
Cash $7,691 $4,839 $23,377 $23,377 $23,377 $23,377
Accounts Receivable $5,127 $5,257 $3,597 $3,597 $3,597 $3,597
Inventory $0 $0 $0 $0 $0 $0
Current Assets $12,819 $10,096 $26,974 $26,974 $26,974 $26,974
Plant and Equipment $29,200 $37,500 $14,400 $14,400 $14,400 $14,400
Accumulated Depreciation ($8,947) ($10,207) ($7,680) ($7,680) ($7,680) ($7,680)
Fixed Assets $20,253 $27,293 $6,720 $6,720 $6,720 $6,720
Total Assets $33,072 $37,390 $33,694 $33,694 $33,694 $33,694
Accounts Payable $3,556 $3,204 $2,574 $2,574 $2,574 $2,574
Current Liabilities $3,556 $3,204 $2,574 $2,574 $2,574 $2,574
Current Debt $0 $0 $0 $0 $0 $0
Long-Term Liabilities $1,572 $1,147 $4,333 $4,333 $4,333 $4,333
Total Liabilities $5,127 $4,351 $6,907 $6,907 $6,907 $6,907
Common Stock $5,823 $2,323 $2,323 $2,323 $2,323 $2,323
Retained Earnings $22,121 $30,715 $24,464 $24,464 $24,464 $24,464
Total Equity $27,944 $33,039 $26,787 $26,787 $26,787 $26,787
Total Liabilities & Equity $33,072 $37,390 $33,694 $33,694 $33,694 $33,694
Stock Market Summary
Company Closing Price Change Shares Outstanding Market Cap Book Value EPS Dividend Yield P/E
Andrews $28.59 $7.76 2,186,499 $63m $12.78 $3.38 $0.75 3% 8.46
Baldwin $40.91 $14.12 2,000,000 $82m $16.52 $5.50 $0.45 1% 7.44
Chester $26.22 $4.32 2,000,000 $52m $13.39 $2.63 $0.00 0% 9.97
Digby $26.22 $4.32 2,000,000 $52m $13.39 $2.63 $0.00 0% 9.97
Erie $26.22 $4.32 2,000,000 $52m $13.39 $2.63 $0.00 0% 9.97
Ferris $26.22 $4.32 2,000,000 $52m $13.39 $2.63 $0.00 0% 9.97
Bond Market Summary
Company Series Face Value Yield Closing Price S&P Rating
Andrews 13.0S2025 $1,571,529 11.66% $111.49 AAA
Baldwin 13.0S2025 $1,146,777 11.63% $111.77 AAA
Chester 12.0S2023 13.0S2025
$1,733,333 $2,600,000
11.64% 11.69%
$103.13 $111.22
AAA AAA
Digby 12.0S2023 13.0S2025
$1,733,333 $2,600,000
11.64% 11.69%
$103.13 $111.22
AAA AAA
Erie 12.0S2023 13.0S2025
$1,733,333 $2,600,000
11.64% 11.69%
$103.13 $111.22
AAA AAA
Ferris 12.0S2023 13.0S2025
$1,733,333 $2,600,000
11.64% 11.69%
$103.13 $111.22
AAA AAA
Next Year's Prime Rate: 7%
Stock Price
3/24/2019 Report
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Andrews Baldwin Chester Digby Erie Ferris
2019 2020 2021 2022 2023 2024 2025 2026 $0
$10
$20
$30
$40
$50
Net Pro�t
Andrews Baldwin Chester Digby Erie Ferris $0
$2500
$5000
$7500
$10000
$12500
3/24/2019 Report
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Product Financials Baldwin Income Statement
Baker Total
Sales $63,964 $63,964
Variable Cost $38,987 $38,987
Fixed Cost $7,339 $7,339
Net Margin $17,639 $17,639
Other (Fees, Writeoffs) $211
Long Term Interest $149
Taxes & Tariffs $6,047
Pro�t Sharing $225
Net Pro�t $11,006
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Workforce Round: 3 Dec. 31, 2022
ZP81798_1
Workforce Summary
Andrews Baldwin Chester Digby Erie Ferris
Number of Employees 303 274 250 250 250 250
First Shift 168 144 154 154 154 154
Second Shift 135 130 96 96 96 96
Overtime % 0% 0% 0% 0% 0% 0%
Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Employees 49 49 25 25 25 25
Separated Employees 0 0 0 0 0 0
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
3/24/2019 Report
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