For Camille Faith Only!!!

Round 3 - 2021 Sim ID Z78801_26

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $15,237 $92,478 $56,417 $88,916 $54,881 $49,567 $59,583

Profit ($5,149) $10,403 $3,131 $10,011 $4,312 $4,241 $4,492

Contribution Margin

(3.5%) 31.7% 27.9% 32.2% 30.4% 36.2% 25.8%

Emergency Loan $21,645 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $36.04 $18.60 $38.92 $19.88 $19.04 $22.25

Market Share 4.3% 25.9% 15.8% 24.9% 15.4% 13.9% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 6.3 Size 13.7

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 9.5 Size 10.5

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 9 12.3 16500 1.5 26-July-2021

Baker 6.5 14.1 19800 3.1 8-Mar-2020

Bold 8.1 10.9 22400 1 6-Sep-2021

Cake 5.8 13.4 17000 2.4 4-July-2021

Cent 6.8 12.3 20000 0.7 7-May-2021

Daze 6.6 13.6 19000 3.1 8-Jan-2021

Dabble 9 11.3 22000 0.9 17-Oct-2021

Eat 6.4 13.7 16500 2.4 23-June-2021

East 6.2 12.8 17000 0.8 16-Mar-2021

Fast 9.3 10.4 22000 1.5 11-Oct-2021

Feast 8.9 10.9 22000 0.6 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 183 180 No $1,000 22% $1,000 62% 4

Baker $33.40 1,702 1,708 No $1,350 47% $1,350 84% 28

Bold $42.35 107 114 No $1,350 47% $1,350 54% 1

Cake $26.20 1,577 1,554 No $1,025 42% $1,025 60% 25

Cent $39.20 113 163 Yes $1,025 42% $1,025 47% 5

Daze $34.00 1,546 1,524 No $1,450 46% $1,450 90% 26

Eat $28.60 1,207 1,189 No $875 37% $875 53% 20

East $34.00 245 250 No $875 37% $875 42% 6

Fast $44.00 26 26 No $1,275 19% $1,500 93% 0

Feast $44.00 1 1 No $1,275 19% $1,000 46% 0

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 6.3 Size 13.7 9%

Demand Information

Market Size 6,708

Units Sold 6,708

Growth Rate 10%

Market Share

Andrews (2.7%) Baldwin (27%) Chester (25.2%) Digby (23.1%) Erie (21.7%) Ferris (0.4%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 265 248 No $1,000 22% $1,000 62% 13

Baker $33.40 237 233 No $1,350 61% $1,350 84% 6

Bold $42.35 548 572 No $1,350 61% $1,350 54% 26

Cake $26.20 187 175 No $1,025 40% $1,025 60% 7

Cent $39.20 147 214 Yes $1,025 40% $1,025 47% 13

Daze $34.00 265 245 No $1,450 66% $1,450 90% 7

Dabble $45.00 607 585 No $1,450 66% $1,450 60% 30

Eat $28.60 150 139 No $875 34% $875 53% 6

East $34.00 227 232 No $875 34% $875 42% 10

Fast $44.00 685 639 No $1,275 54% $1,500 93% 33

Feast $44.00 415 450 No $1,275 54% $1,000 46% 29

High Tech Segment

Buying Criteria Importance

Positioning Performance 9.5 Size 10.5 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,732

Units Sold 3,732

Growth Rate 20%

Market Share

Andrews (7.1%) Baldwin (21%) Chester (9%) Digby (23.4%) Erie (10.1%) Ferris (29.5%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able High Tech $34.00 $14.80 $11.64 (3.5%) 1,287 1,193 3.0 800 163%

Baker Low Tech $33.40 $11.41 $11.11 30.8% 1,980 42 4.5 1,250 200%

Bold High Tech $42.35 $17.03 $11.41 33.8% 693 38 4.0 500 200%

Cake Low Tech $26.20 $10.59 $8.79 25.4% 1,690 26 5.5 1,050 200%

Cent High Tech $39.20 $13.60 $9.86 39.2% 260 0 4.5 350 200%

Daze Low Tech $34.00 $11.74 $10.90 29.9% 1,939 288 4.2 1,200 186%

Dabble High Tech $45.00 $17.37 $11.07 37.2% 746 147 3.2 500 150%

Eat Low Tech $28.60 $10.69 $9.03 29.2% 1,493 225 5.6 950 167%

East Low Tech $34.00 $11.62 $10.60 33.3% 475 3 4.0 500 183%

Fast High Tech $44.00 $18.58 $9.22 37.1% 693 165 4.0 900 78%

Feast High Tech $44.00 $17.67 $10.65 34.6% 422 7 4.0 600 143%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $15,237 $92,478 $56,417 $88,916 $54,881 $49,567

Variable Costs $15,766 $63,198 $40,695 $60,317 $38,192 $31,623

Fixed Costs $3,780 $10,330 $8,362 $10,452 $7,665 $9,177

Other $0 $139 $214 $14 $119 $166

Interest $3,612 $2,480 $2,231 $2,417 $2,135 $1,942

Taxes ($2,772) $5,716 $1,721 $5,501 $2,369 $2,330

Profit Sharing $0 $212 $64 $204 $88 $87

Net Profit ($5,149) $10,403 $3,131 $10,011 $4,312 $4,241

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($24,815) $10,608 $6,780 $4,980 $3,801 $6,072

Cash From Investing $0 ($13,200) ($10,220) ($5,520) ($8,700) ($7,300)

Cash from Financing $20,779 $5,670 $4,633 $590 $3,094 $3,886

Net Change in Cash ($4,037) $3,077 $1,193 $50 ($1,804) $2,659

Starting Cash Position

$4,037 $18,724 $13,623 $14,009 $10,205 $8,166

Closing Cash Position

$0 $21,801 $14,816 $14,059 $8,400 $10,825

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $33,052 $31,433 $19,967 $32,142 $17,441 $19,540

Fixed Assets $6,720 $30,199 $27,265 $25,557 $27,813 $22,360

Total Assets $39,772 $61,632 $47,232 $57,700 $45,254 $41,900

Current Liabilities $24,446 $15,601 $9,497 $17,181 $9,490 $10,690

Long-Term Liabilities $4,333 $13,301 $13,792 $10,503 $12,882 $9,452

Total Liabilities $28,780 $28,902 $23,289 $27,684 $22,371 $20,142

Total Equity $10,993 $32,730 $23,943 $30,016 $22,883 $21,758

Total Liabilities & Equity

$39,772 $61,632 $47,232 $57,700 $45,254 $41,900

Product Financials

Able Total

Sales $15,237 $15,237

Variable Cost $15,766 $15,766

Able Total

Fixed Cost $3,780 $3,780

Net Margin ($4,309) ($4,309)

Other (Fees, Writeoffs) $0

Interest $3,612

Taxes ($2,772)

Profit Sharing $0

Net Profit ($5,149)