For Camille Faith Only!!!

Round 3 - 2021 Sim ID Z78802_11

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $21,955 $91,714 $54,222 $87,451 $52,823 $51,215 $59,897

Profit ($4,046) $9,479 $1,964 $9,261 $3,631 $4,214 $4,084

Contribution Margin

14.5% 30.4% 25.7% 31.9% 29.9% 35.7% 28.0%

Emergency Loan $29,396 $0 $0 $0 $0 $0 $0

Stock Price $1.00 $34.47 $16.87 $38.83 $18.93 $20.52 $21.77

Market Share 6.1% 25.5% 15.1% 24.3% 14.7% 14.3% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 6.3 Size 13.7

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 9.5 Size 10.5

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 6.3 13.7 18700 1.6 3-Oct-2021

Baker 6.5 14.1 19800 3.1 8-Mar-2020

Bold 8.1 10.9 22400 1 6-Sep-2021

Cake 5.8 13.4 17000 2.4 25-June-2021

Cent 6.8 12.3 20000 0.7 7-May-2021

Daze 6.6 13.6 19000 3.1 8-Jan-2021

Dabble 9 11.3 22000 0.9 17-Oct-2021

Eat 6.4 13.7 16500 2.4 20-June-2021

East 6.2 12.8 17000 0.8 16-Mar-2021

Fast 9.3 10.4 22000 1.5 11-Oct-2021

Feast 8.9 10.9 22000 0.6 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 567 562 No $1,000 28% $1,000 62% 13

Baker $33.40 1,626 1,611 No $1,350 47% $1,350 84% 28

Bold $42.35 101 108 No $1,350 47% $1,350 54% 1

Cake $26.20 1,468 1,455 No $1,025 42% $1,025 60% 25

Cent $39.20 106 153 Yes $1,025 42% $1,025 47% 5

Daze $34.00 1,451 1,437 No $1,450 46% $1,450 90% 26

Eat $28.60 1,133 1,123 No $875 37% $875 53% 20

East $34.00 230 235 No $875 37% $875 42% 6

Fast $44.00 25 24 No $1,275 19% $1,500 93% 0

Feast $44.00 1 1 No $1,275 19% $1,000 46% 0

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 6.3 Size 13.7 9%

Demand Information

Market Size 6,708

Units Sold 6,708

Growth Rate 10%

Market Share

Andrews (8.5%) Baldwin (25.7%) Chester (23.5%) Digby (21.6%) Erie (20.3%) Ferris (0.4%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 79 75 No $1,000 18% $1,000 62% 8

Baker $33.40 265 243 No $1,350 61% $1,350 84% 6

Bold $42.35 573 599 No $1,350 61% $1,350 54% 26

Cake $26.20 212 195 No $1,025 40% $1,025 60% 7

Cent $39.20 154 224 Yes $1,025 40% $1,025 47% 13

Daze $34.00 279 257 No $1,450 66% $1,450 90% 7

Dabble $45.00 636 611 No $1,450 66% $1,450 60% 30

Eat $28.60 159 146 No $875 34% $875 53% 6

East $34.00 237 243 No $875 34% $875 42% 10

Fast $44.00 720 667 No $1,275 54% $1,500 93% 33

Feast $44.00 419 472 No $1,275 54% $1,000 46% 29

High Tech Segment

Buying Criteria Importance

Positioning Performance 9.5 Size 10.5 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,732

Units Sold 3,732

Growth Rate 20%

Market Share

Andrews (2.1%) Baldwin (22.5%) Chester (9.8%) Digby (24.5%) Erie (10.6%) Ferris (30.5%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $11.25 $11.64 14.5% 1,287 1,686 3.0 800 163%

Baker Low Tech $33.40 $11.41 $11.57 28.7% 2,079 188 4.5 1,250 200%

Bold High Tech $42.35 $17.03 $11.42 34.0% 693 19 4.0 500 200%

Cake Low Tech $26.20 $10.59 $9.25 22.5% 1,790 192 5.3 1,100 200%

Cent High Tech $39.20 $13.60 $9.86 39.2% 260 0 4.5 350 200%

Daze Low Tech $34.00 $11.74 $10.97 29.6% 2,088 386 4.2 1,300 191%

Dabble High Tech $45.00 $17.37 $11.26 36.7% 795 160 3.2 550 160%

Eat Low Tech $28.60 $10.69 $9.12 28.5% 1,493 285 5.6 1,000 163%

East High Tech $34.00 $11.62 $10.59 33.2% 475 8 4.0 500 183%

Fast High Tech $44.00 $18.58 $9.22 36.3% 842 249 4.0 1,000 89%

Feast High Tech $44.00 $17.67 $10.65 34.7% 422 3 4.0 600 157%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $21,955 $91,714 $54,222 $87,451 $52,823 $51,215

Variable Costs $18,780 $63,866 $40,302 $59,513 $37,036 $32,934

Fixed Costs $4,069 $10,355 $8,363 $10,685 $7,717 $9,351

Other $0 $154 $200 $39 $137 $171

Interest $5,330 $2,458 $2,275 $2,676 $2,232 $2,143

Taxes ($2,179) $5,208 $1,079 $5,088 $1,995 $2,315

Profit Sharing $0 $193 $40 $189 $74 $86

Net Profit ($4,046) $9,479 $1,964 $9,261 $3,631 $4,214

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($17,023) $7,065 $2,433 ($937) $2,030 $3,614

Cash From Investing $0 ($13,420) ($10,480) ($7,700) ($9,930) ($8,500)

Cash from Financing $17,023 $5,284 $4,721 $2,906 $4,046 $5,221

Net Change in Cash $0 ($1,072) ($3,326) ($5,731) ($3,854) $336

Starting Cash Position

$0 $19,163 $14,530 $18,421 $10,799 $10,084

Closing Cash Position

$0 $18,092 $11,204 $12,690 $6,945 $10,420

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $39,143 $30,586 $19,511 $33,287 $17,146 $21,440

Fixed Assets $6,720 $30,213 $27,733 $28,493 $29,126 $24,347

Total Assets $45,863 $60,799 $47,244 $61,780 $46,272 $45,787

Current Liabilities $31,703 $15,174 $10,174 $19,353 $9,910 $12,554

Long-Term Liabilities $4,333 $13,594 $13,868 $11,408 $13,396 $9,995

Total Liabilities $36,036 $28,767 $24,042 $30,761 $23,305 $22,549

Total Equity $9,827 $32,032 $23,202 $31,020 $22,967 $23,238

Total Liabilities & Equity

$45,863 $60,799 $47,244 $61,780 $46,272 $45,787

Product Financials

Able Total

Sales $21,955 $21,955

Variable Cost $18,780 $18,780

Able Total

Fixed Cost $4,069 $4,069

Net Margin ($895) ($895)

Other (Fees, Writeoffs) $0

Interest $5,330

Taxes ($2,179)

Profit Sharing $0

Net Profit ($4,046)