For Camille Faith Only!!!

Round 2 - 2020 Sim ID Z78801_26

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $34,747 $69,772 $45,062 $77,842 $40,522 $44,007 $51,992

Profit $451 $6,172 $3,305 $7,743 $2,966 $2,726 $3,894

Contribution Margin

16.2% 27.3% 27.6% 29.1% 29.2% 28.8% 26.4%

Emergency Loan $0 $0 $0 $0 $0 $0 $0

Stock Price $11.59 $21.94 $16.56 $26.52 $14.82 $16.95 $18.06

Market Share 11.1% 22.4% 14.4% 25.0% 13.0% 14.1% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.8 Size 14.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.8 Size 11.2

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

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0 2 4 6 8 10 12 14 16 18 20 0

2

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6

8

10

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14

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18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 8.2 11.8 14000 1.6 16-Oct-2020

Baker 6.5 14.1 19800 2.1 8-Mar-2020

Bold 7.1 11.7 22400 0.6 15-May-2020

Cake 5.7 14.2 17000 3.3 19-Jan-2020

Cent - - - - 7-May-2021

Daze 6.6 13.6 19500 2.1 22-Apr-2020

Dabble 8 12.4 22000 0.6 11-May-2020

Eat 6 14.4 16500 3.3 15-Jan-2020

East - - - - 16-Mar-2021

Fast 8.5 11.6 22000 1.7 14-Oct-2020

Feast - - - - 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 519 518 No $1,000 27% $1,000 61% 2

Baker $33.40 1,282 1,324 Yes $1,350 43% $1,350 77% 22

Bold $42.35 32 43 Yes $550 43% $550 33% 1

Cake $28.95 1,363 1,345 No $925 29% $925 56% 20

Daze $35.00 1,217 1,200 No $1,450 48% $1,450 83% 19

Eat $29.30 1,215 1,199 No $875 28% $875 54% 18

Fast $38.50 470 469 No $1,275 28% $1,500 85% 1

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.8 Size 14.2 9%

Demand Information

Market Size 6,098

Units Sold 6,098

Growth Rate 10%

Market Share

Andrews (8.5%) Baldwin (21.5%) Chester (22.4%) Digby (19.9%) Erie (19.9%) Ferris (7.7%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 502 486 No $1,000 31% $1,000 61% 8

Baker $33.40 410 407 Yes $1,350 47% $1,350 77% 11

Bold $42.35 281 381 Yes $550 47% $550 33% 20

Cake $28.95 194 187 No $925 30% $925 56% 5

Daze $35.00 445 428 No $1,450 53% $1,450 83% 12

Dabble $45.00 437 414 No $750 53% $750 39% 21

Eat $29.30 168 162 No $875 28% $875 54% 4

Fast $38.50 673 645 No $1,275 38% $1,500 85% 30

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.8 Size 11.2 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,110

Units Sold 3,110

Growth Rate 20%

Market Share

Andrews (16.2%) Baldwin (22.2%) Chester (6.2%) Digby (28.4%) Erie (5.4%) Ferris (21.6%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $15.04 $11.11 16.2% 1,287 353 3.0 800 163%

Baker Low Tech $33.40 $12.64 $11.48 25.7% 1,584 0 3.7 1,000 200%

Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 350 200%

Cake Low Tech $28.95 $10.83 $9.06 27.6% 1,541 100 5.2 850 194%

Cent - - - - - - - 4.0 200 -

Daze Low Tech $35.00 $13.15 $11.62 26.5% 1,683 161 3.7 1,050 200%

Dabble High Tech $45.00 $16.61 $11.33 36.9% 446 8 3.2 500 129%

Eat Low Tech $29.30 $10.80 $8.78 29.2% 1,344 89 4.8 900 169%

East - - - - - - - 4.0 300 -

Fast High Tech $38.50 $17.96 $10.02 28.8% 1,188 183 3.5 900 141%

Feast - - - - - - - 3.0 350 -

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $34,747 $69,772 $45,062 $77,842 $40,522 $44,007

Variable Costs $29,127 $50,723 $32,614 $55,191 $28,672 $31,345

Fixed Costs $4,296 $7,315 $5,243 $8,400 $5,210 $6,611

Other $0 $236 $223 $200 $236 $158

Interest $616 $1,808 $1,795 $1,895 $1,748 $1,614

Taxes $248 $3,391 $1,816 $4,255 $1,629 $1,498

Profit Sharing $9 $126 $67 $158 $61 $56

Net Profit $451 $6,172 $3,305 $7,743 $2,966 $2,726

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($5,076) $9,888 $5,322 $8,202 $5,505 $2,571

Cash From Investing $0 ($8,080) ($7,340) ($9,360) ($9,440) ($7,300)

Cash from Financing $0 $6,469 $6,387 $7,118 $5,963 $6,223

Net Change in Cash ($5,076) $8,276 $4,369 $5,960 $2,029 $1,494

Starting Cash Position

$9,112 $10,447 $9,254 $8,049 $8,176 $6,672

Closing Cash Position

$4,037 $18,724 $13,623 $14,009 $10,205 $8,166

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $16,565 $24,458 $19,415 $24,740 $15,366 $16,707

Fixed Assets $7,680 $19,699 $19,539 $22,423 $21,645 $17,167

Total Assets $24,245 $44,157 $38,954 $47,163 $37,012 $33,873

Current Liabilities $3,770 $10,248 $8,627 $12,199 $7,496 $10,233

Long-Term Liabilities $4,333 $10,529 $10,441 $10,228 $10,508 $7,351

Total Liabilities $8,103 $20,777 $19,068 $22,427 $18,004 $17,584

Total Equity $16,142 $23,380 $19,885 $24,736 $19,008 $16,290

Total Liabilities & Equity

$24,245 $44,157 $38,954 $47,163 $37,012 $33,873

Product Financials

Able Total

Sales $34,747 $34,747

Variable Cost $29,127 $29,127

Able Total

Fixed Cost $4,296 $4,296

Net Margin $1,324 $1,324

Other (Fees, Writeoffs) $0

Interest $616

Taxes $248

Profit Sharing $9

Net Profit $451