Capsim Core Competition Learning Activity

Round 2 - 2020 Sim ID Z78285_16

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168 $52,626

Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279 $4,110

Contribution Margin

23.9% 27.4% 27.3% 29.4% 29.2% 28.5% 27.6%

Emergency Loan $8,375 $0 $0 $0 $0 $0 $0

Stock Price $9.09 $22.09 $16.65 $27.95 $15.32 $18.62 $18.29

Market Share 10.0% 21.8% 14.5% 25.4% 13.1% 15.3% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.8 Size 14.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.8 Size 11.2

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 7.6 13.6 21100 2.7 15-Aug-2020

Baker 6.5 14.1 19800 2.1 8-Mar-2020

Bold 7.1 11.7 22400 0.6 15-May-2020

Cake 5.7 14.2 17000 3.3 19-Jan-2020

Cent - - - - 7-May-2021

Daze 6.6 13.6 19500 2.1 22-Apr-2020

Dabble 8 12.4 22000 0.6 11-May-2020

Eat 6 14.4 16500 3.3 15-Jan-2020

East - - - - 16-Mar-2021

Fast 8.5 11.6 22000 1.7 14-Oct-2020

Feast - - - - 23-May-2021

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $38.25 567 557 No $1,900 37% $350 34% 10

Baker $33.40 1,235 1,309 Yes $1,350 43% $1,350 77% 22

Bold $42.35 30 42 Yes $550 43% $550 33% 1

Cake $28.95 1,360 1,335 No $925 29% $925 56% 20

Daze $35.00 1,208 1,187 No $1,450 48% $1,450 83% 19

Eat $29.30 1,212 1,190 No $875 28% $875 54% 18

Fast $38.50 485 479 No $1,275 28% $1,500 85% 1

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.8 Size 14.2 9%

Demand Information

Market Size 6,098

Units Sold 6,098

Growth Rate 10%

Market Share

Andrews (9.3%) Baldwin (20.7%) Chester (22.3%) Digby (19.8%) Erie (19.9%) Ferris (8%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $38.25 255 235 No $1,900 52% $350 34% 8

Baker $33.40 428 456 Yes $1,350 47% $1,350 77% 11

Bold $42.35 283 402 Yes $550 47% $550 33% 20

Cake $28.95 226 210 No $925 30% $925 56% 5

Daze $35.00 519 477 No $1,450 53% $1,450 83% 12

Dabble $45.00 438 436 No $750 53% $750 39% 21

Eat $29.30 196 182 No $875 28% $875 54% 4

Fast $38.50 766 713 No $1,275 38% $1,500 85% 30

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.8 Size 11.2 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 3,110

Units Sold 3,110

Growth Rate 20%

Market Share

Andrews (8.2%) Baldwin (22.9%) Chester (7.3%) Digby (30.8%) Erie (6.3%) Ferris (24.6%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $38.25 $14.76 $11.32 23.9% 1,213 844 3.8 700 175%

Baker Low Tech $33.40 $12.64 $11.48 25.7% 1,584 0 3.5 1,050 200%

Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 350 200%

Cake Low Tech $28.95 $10.83 $9.06 27.3% 1,541 100 4.9 900 194%

Cent - - - - - - - 4.0 200 -

Daze Low Tech $35.00 $13.15 $11.62 27.0% 1,683 69 3.7 1,100 200%

Dabble High Tech $45.00 $16.61 $11.33 36.9% 446 8 3.2 500 143%

Eat Low Tech $29.30 $10.80 $8.85 29.2% 1,394 93 4.7 927 175%

East - - - - - - - 4.0 300 -

Fast High Tech $38.50 $17.96 $10.25 28.5% 1,287 153 3.5 950 153%

Feast - - - - - - - 3.0 350 -

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $31,449 $68,809 $45,913 $80,152 $41,262 $48,168

Variable Costs $23,936 $49,981 $33,362 $56,576 $29,204 $34,440

Fixed Costs $4,424 $7,304 $5,368 $8,494 $5,248 $6,702

Other ($90) $247 $247 $227 $256 $190

Interest $1,797 $1,856 $1,820 $1,964 $1,794 $1,690

Taxes $484 $3,298 $1,791 $4,511 $1,666 $1,802

Profit Sharing $18 $122 $67 $168 $62 $67

Net Profit $880 $6,002 $3,259 $8,211 $3,031 $3,279

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating ($8,154) $9,167 $5,974 $10,299 $5,112 $3,412

Cash From Investing ($1,070) ($8,280) ($7,600) ($10,400) ($9,759) ($8,300)

Cash from Financing $8,375 $7,069 $6,889 $8,106 $6,682 $7,296

Net Change in Cash ($849) $7,956 $5,263 $8,005 $2,035 $2,408

Starting Cash Position

$849 $11,413 $8,618 $9,005 $8,825 $7,504

Closing Cash Position

$0 $19,369 $13,881 $17,010 $10,860 $9,912

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $24,469 $25,024 $19,745 $25,599 $16,172 $18,010

Fixed Assets $8,811 $19,885 $19,781 $23,393 $21,943 $18,100

Total Assets $33,280 $44,910 $39,527 $48,992 $38,115 $36,110

Current Liabilities $11,822 $10,632 $8,651 $12,649 $7,880 $10,922

Long-Term Liabilities $4,333 $10,628 $10,658 $10,587 $10,661 $7,750

Total Liabilities $16,155 $21,260 $19,309 $23,236 $18,540 $18,671

Total Equity $17,125 $23,650 $20,218 $25,756 $19,575 $17,439

Total Liabilities & Equity

$33,280 $44,910 $39,527 $48,992 $38,115 $36,110

Product Financials

Able Total

Sales $31,449 $31,449

Variable Cost $23,936 $23,936

Able Total

Fixed Cost $4,424 $4,424

Net Margin $3,089 $3,089

Other (Fees, Writeoffs) ($90)

Interest $1,797

Taxes $484

Profit Sharing $18

Net Profit $880