Capsim Portfolio Project
3/24/2019 Report
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Round 1 - 2020 Report
Sim ID ZP81798_1
3/24/2019 Report
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High Level Overview High Level Overview
Andrews Baldwin Chester Digby Erie Ferris Average
Sales $51,687 $48,413 $44,318 $44,318 $44,318 $44,318 $46,229
Pro�t $3,582 $4,079 $3,742 $3,742 $3,742 $3,742 $3,772
Contribution Margin 22.1% 25.3% 22.9% 22.9% 22.9% 22.9% 23.2%
Stock Price $16.58 $17.57 $16.90 $16.90 $16.90 $16.90 $16.96
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Market Share 18.6% 17.5% 16.0% 16.0% 16.0% 16.0% 16.7%
Round 1 - 2020 Report
Sim ID ZP81798_1
3/24/2019 Report
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Research and Development Low Tech
Customer Buying Criteria Expectations Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.3 Size 14.7 9%
High Tech
Customer Buying Criteria Expectations Importance
Positioning Performance 8.1 Size 11.9 33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000 Hours 13%
Perceptual Map
Performance
Si ze
0 2 4 6 8 10 12 14 16 18 20 0
2
4
6
8
10
12
14
16
18
20
Product List
Name Performance Size Reliability Age Revision Date
Able 6.8 13.3 21,500 2.4 April 7, 2020
Baker 5.4 14.5 20,000 2.2 September 28, 2020
Cake 6.4 13.6 21,000 4.1 November 25, 2016
Daze 6.4 13.6 21,000 4.1 November 25, 2016
Eat 6.4 13.6 21,000 4.1 November 25, 2016
Fast 6.4 13.6 21,000 4.1 November 25, 2016
3/24/2019 Report
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Marketing
Low Tech Customer Buying Criteria
Expectations Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.3 Size 14.7 9%
Demand Information
2020 Total Market Size 5,544
2020 Total Units Sold 5,544
2021 Demand Growth Rate 10%
Market Share
Andrews Baldwin Chester Digby Erie
Ferris
Top Products
Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction
Able $34.50 876 951 Yes $1,800 46% $1,250 66% 19
Baker $34.00 1,023 1,052 Yes $1,300 39% $1,300 68% 22
Cake $34.00 911 885 No $1,000 35% $1,000 58% 15
Daze $34.00 911 885 No $1,000 35% $1,000 58% 15
Eat $34.00 911 885 No $1,000 35% $1,000 58% 15
Fast $34.00 911 885 No $1,000 35% $1,000 58% 15
3/24/2019 Report
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Marketing
High Tech Customer Buying Criteria
Expectations Importance
Positioning Performance 8.1 Size 11.9 33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000 Hours 13%
Demand Information
2020 Total Market Size 2,592
2020 Total Units Sold 2,592
2021 Demand Growth Rate 20%
Market Share
Andrews Baldwin Chester Digby Erie
Ferris
Top Products
Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction
Able $34.50 622 678 Yes $1,800 47% $1,250 66% 18
Baker $34.00 401 408 Yes $1,300 40% $1,300 68% 9
Cake $34.00 392 377 No $1,000 35% $1,000 58% 9
Daze $34.00 392 377 No $1,000 35% $1,000 58% 9
Eat $34.00 392 377 No $1,000 35% $1,000 58% 9
Fast $34.00 392 377 No $1,000 35% $1,000 58% 9
3/24/2019 Report
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Production
Production Vs. Capacity
1,4111,4111,411
1,3371,3371,337
1,2871,2871,287
1,2871,2871,287
1,2871,2871,287
1,2871,2871,287
800800800
800800800
800800800
800800800
800800800
800800800
Production Capacity
Andrews
Baldwin
Chester
Digby
Erie
Ferris
0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500
Plant Information
Name Primary
Segment Units
Produced Units Sold
Inventory Price Material
Cost Labor Cost
Contribution Margin
Auto. Next Round
Capacity Next Round
Plant Utilization
Able Low Tech 1,411 1,498 0 $34.50 $15.64 $10.83 22.1% 3.5 800 178%
Baker Low Tech 1,337 1,424 0 $34.00 $12.38 $10.71 25.3% 4 800 169%
Cake Low Tech 1,287 1,303 71 $34.00 $14.73 $10.60 22.9% 3 800 163%
Daze Low Tech 1,287 1,303 71 $34.00 $14.73 $10.60 22.9% 3 800 163%
Eat Low Tech 1,287 1,303 71 $34.00 $14.73 $10.60 22.9% 3 800 163%
Fast Low Tech 1,287 1,303 71 $34.00 $14.73 $10.60 22.9% 3 800 163%
3/24/2019 Report
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Finance Income Statement
Andrews Baldwin Chester Digby Erie Ferris
Sales $51,687 $48,413 $44,318 $44,318 $44,318 $44,318
Variable Costs
Direct Material $24,121 $20,959 $20,153 $20,153 $20,153 $20,153
Direct Labor $16,162 $15,199 $13,778 $13,778 $13,778 $13,778
Inventory Carry $0 $0 $222 $222 $222 $222
Total Variable Costs (Labor, Material, Carry) $40,283 $36,158 $34,152 $34,152 $34,152 $34,152
Contribution Margin $11,404 $12,255 $10,166 $10,166 $10,166 $10,166
Fixed Costs
Depreciation $1,067 $1,173 $960 $960 $960 $960
SG&A
R&D $264 $742 $0 $0 $0 $0
Promotions $1,250 $1,300 $1,000 $1,000 $1,000 $1,000
Sales $1,800 $1,300 $1,000 $1,000 $1,000 $1,000
Administration $827 $762 $690 $690 $690 $690
Fixed Costs $5,208 $5,278 $3,650 $3,650 $3,650 $3,650
Net Margin $6,196 $6,978 $6,516 $6,516 $6,516 $6,516
Other (Fees/Write-offs/Bonuses/Relocation Fee) $30 $30 $0 $0 $0 $0
EBIT $6,167 $6,948 $6,516 $6,516 $6,516 $6,516
Interest (Short term/Long Term) $544 $544 $641 $641 $641 $641
Taxes $1,968 $2,241 $2,056 $2,056 $2,056 $2,056
Pro�t Sharing $73 $83 $76 $76 $76 $76
Net Pro�t $3,582 $4,079 $3,742 $3,742 $3,742 $3,742
Cash Flow Statement
Andrews Baldwin Chester Digby Erie Ferris
Starting Cash Position $5,598 $5,598 $5,598 $5,598 $5,598 $5,598
Cash From Operations
Net Income(Loss) $3,582 $4,079 $3,742 $3,742 $3,742 $3,742
Adjustment For Non-Cash Items
Depreciation $1,067 $1,173 $960 $960 $960 $960
Extraordinary Gains/Losses/Write-offs $16 $16 $0 $0 $0 $0
Changes In Current Assets And Liabilities
Accounts Payable $264 ($75) ($107) ($107) ($107) ($107)
Inventory $2,352 $2,352 $506 $506 $506 $506
Accounts Receivable ($895) ($626) ($289) ($289) ($289) ($289)
Net Cash From Operations $6,386 $6,920 $4,812 $4,812 $4,812 $4,812
Cash From Investing
Net Plant Improvements ($1,600) ($3,200) $0 $0 $0 $0
Cash From Financing
Dividends Paid ($1,000) ($500) $0 $0 $0 $0
Sales Of Common Stock $0 $0 $0 $0 $0 $0
Purchase Of Common Stock $0 $0 $0 $0 $0 $0
Cash From Long-Term Debt Issued $0 $0 $0 $0 $0 $0
Early Retirement Of Long-Term Debt ($900) ($900) $0 $0 $0 $0
Retirement Of Current Debt $0 $0 $0 $0 $0 $0
Cash From Current Debt Borrowing $0 $0 $0 $0 $0 $0
Cash From Emergency Loan $0 $0 $0 $0 $0 $0
Net Cash From Financing ($1,900) ($1,400) $0 $0 $0 $0
Effect Of Exchange Rates $0 $0 $0 $0 $0 $0
Net Change In Cash $2,886 $2,320 $4,812 $4,812 $4,812 $4,812
Ending Cash Position $8,483 $7,918 $10,410 $10,410 $10,410 $10,410
3/24/2019 Report
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Balance Sheet
Andrews Baldwin Chester Digby Erie Ferris
Cash $8,483 $7,918 $10,410 $10,410 $10,410 $10,410
Accounts Receivable $4,248 $3,979 $3,643 $3,643 $3,643 $3,643
Inventory $0 $0 $1,847 $1,847 $1,847 $1,847
Current Assets $12,732 $11,897 $15,899 $15,899 $15,899 $15,899
Plant and Equipment $16,000 $17,600 $14,400 $14,400 $14,400 $14,400
Accumulated Depreciation ($5,867) ($5,973) ($5,760) ($5,760) ($5,760) ($5,760)
Fixed Assets $10,133 $11,627 $8,640 $8,640 $8,640 $8,640
Total Assets $22,865 $23,523 $24,539 $24,539 $24,539 $24,539
Accounts Payable $3,118 $2,779 $2,747 $2,747 $2,747 $2,747
Current Liabilities $3,118 $2,779 $2,747 $2,747 $2,747 $2,747
Current Debt $0 $0 $0 $0 $0 $0
Long-Term Liabilities $4,316 $4,316 $5,200 $5,200 $5,200 $5,200
Total Liabilities $7,434 $7,095 $7,947 $7,947 $7,947 $7,947
Common Stock $2,323 $2,323 $2,323 $2,323 $2,323 $2,323
Retained Earnings $13,108 $14,106 $14,269 $14,269 $14,269 $14,269
Total Equity $15,431 $16,429 $16,592 $16,592 $16,592 $16,592
Total Liabilities & Equity $22,865 $23,523 $24,539 $24,539 $24,539 $24,539
Stock Market Summary
Company Closing Price Change Shares Outstanding Market Cap Book Value EPS Dividend Yield P/E
Andrews $16.58 $5.42 2,000,000 $33m $7.72 $1.79 $0.50 3% 9.26
Baldwin $17.57 $6.41 2,000,000 $35m $8.21 $2.04 $0.25 1% 8.61
Chester $16.90 $5.74 2,000,000 $34m $8.30 $1.87 $0.00 0% 9.04
Digby $16.90 $5.74 2,000,000 $34m $8.30 $1.87 $0.00 0% 9.04
Erie $16.90 $5.74 2,000,000 $34m $8.30 $1.87 $0.00 0% 9.04
Ferris $16.90 $5.74 2,000,000 $34m $8.30 $1.87 $0.00 0% 9.04
Bond Market Summary
Company Series Face Value Yield Closing Price S&P Rating
Andrews 12.0S2023 13.0S2025
$1,716,132 $2,600,000
11.26% 11.42%
$106.53 $113.86
AA AA
Baldwin 12.0S2023 13.0S2025
$1,716,132 $2,600,000
11.21% 11.33%
$107.06 $114.70
AA AA
Chester 11.0S2021 12.0S2023 13.0S2025
$866,667 $1,733,333 $2,600,000
10.84% 11.26% 11.42%
$101.46 $106.53 $113.86
AA AA AA
Digby 11.0S2021 12.0S2023 13.0S2025
$866,667 $1,733,333 $2,600,000
10.84% 11.26% 11.42%
$101.46 $106.53 $113.86
AA AA AA
Erie 11.0S2021 12.0S2023 13.0S2025
$866,667 $1,733,333 $2,600,000
10.84% 11.26% 11.42%
$101.46 $106.53 $113.86
AA AA AA
Ferris 11.0S2021 12.0S2023 13.0S2025
$866,667 $1,733,333 $2,600,000
10.84% 11.26% 11.42%
$101.46 $106.53 $113.86
AA AA AA
Next Year's Prime Rate: 7%
Stock Price
3/24/2019 Report
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Andrews Baldwin Chester Digby Erie Ferris
2019 2020 2021 2022 2023 2024 2025 2026 $0
$10
$20
Net Pro�t
Andrews Baldwin Chester Digby Erie Ferris $0
$1000
$2000
$3000
$4000
$5000
3/24/2019 Report
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Product Financials Baldwin Income Statement
Baker Total
Sales $48,413 $48,413
Variable Cost $36,158 $36,158
Fixed Cost $5,278 $5,278
Net Margin $6,978 $6,978
Other (Fees, Writeoffs) $30
Long Term Interest $544
Taxes & Tariffs $2,241
Pro�t Sharing $83
Net Pro�t $4,079
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Workforce Round: 1 Dec. 31, 2020
ZP81798_1
Workforce Summary
Andrews Baldwin Chester Digby Erie Ferris
Number of Employees 274 260 250 250 250 250
First Shift 154 154 154 154 154 154
Second Shift 120 106 96 96 96 96
Overtime % 0% 0% 0% 0% 0% 0%
Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Employees 51 36 25 25 25 25
Separated Employees 0 0 0 0 0 0
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
3/24/2019 Report
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