For Camille Faith Only!!!

Round 1 - 2019 Sim ID Z78801_26

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $43,731 $50,567 $42,827 $51,880 $41,248 $45,011 $45,877

Profit $2,841 $2,505 $2,439 $3,326 $1,714 $3,334 $2,693

Contribution Margin

22.2% 21.6% 22.4% 24.1% 20.2% 25.9% 22.7%

Emergency Loan $0 $0 $0 $0 $0 $0 $0

Stock Price $15.10 $14.41 $14.29 $16.03 $12.88 $16.08 $14.80

Market Share 15.9% 18.4% 15.6% 18.8% 15.0% 16.4% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 5.3 Size 14.7

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 8.1 Size 11.9

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

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6

8

10

12

14

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18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 8 12.8 21000 2.1 19-Dec-2019

Baker 6.4 13.8 19800 2.5 13-Mar-2019

Bold - - - - 15-May-2020

Cake 5.7 14.2 18250 2.3 25-July-2019

Daze 6.1 13.4 20600 2.4 18-Mar-2019

Dabble - - - - 11-May-2020

Eat 6 14.4 17500 2.3 31-July-2019

Fast 7.6 12.7 21500 2.1 25-Oct-2019

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 890 890 No $1,000 35% $1,000 58% 7

Baker $33.40 1,024 1,024 No $1,300 39% $1,300 67% 20

Cake $32.60 963 963 No $925 34% $925 56% 17

Daze $35.00 970 970 No $1,450 41% $1,450 72% 19

Eat $31.65 951 951 No $850 33% $875 54% 16

Fast $36.40 746 746 No $1,275 36% $1,500 73% 8

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 5.3 Size 14.7 9%

Demand Information

Market Size 5,544

Units Sold 5,544

Growth Rate 10%

Market Share

Andrews (16%) Baldwin (18.5%) Chester (17.4%) Digby (17.5%) Erie (17.2%) Ferris (13.5%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 397 397 No $1,000 35% $1,000 58% 23

Baker $33.40 490 490 No $1,300 40% $1,300 67% 12

Cake $32.60 351 351 No $925 34% $925 56% 8

Daze $35.00 512 512 No $1,450 42% $1,450 72% 12

Eat $31.65 352 352 No $850 33% $875 54% 8

Fast $36.40 490 490 No $1,275 39% $1,500 73% 24

High Tech Segment

Buying Criteria Importance

Positioning Performance 8.1 Size 11.9 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 2,592

Units Sold 2,592

Growth Rate 20%

Market Share

Andrews (15.3%) Baldwin (18.9%) Chester (13.5%) Digby (19.8%) Erie (13.6%) Ferris (18.9%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $17.36 $10.60 22.2% 1,287 88 3.0 800 163%

Baker Low Tech $33.40 $14.16 $11.02 21.6% 1,535 108 3.1 800 194%

Bold - - - - - - - 3.0 250 -

Cake Low Tech $32.60 $12.50 $10.67 22.4% 1,342 116 4.7 800 169%

Daze Low Tech $35.00 $14.52 $11.02 24.1% 1,535 140 3.0 850 194%

Dabble - - - - - - - 2.5 350 -

Eat Low Tech $31.65 $12.40 $10.65 20.2% 1,344 128 4.7 800 169%

Fast Low Tech $36.40 $17.15 $10.60 25.9% 1,287 138 3.5 850 163%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $43,731 $50,567 $42,827 $51,880 $41,248 $45,011

Variable Costs $34,022 $39,647 $33,241 $39,353 $32,935 $33,333

Fixed Costs $4,607 $5,614 $4,415 $5,984 $4,281 $5,424

Other $0 $167 $147 $135 $147 $21

Interest $641 $1,207 $1,194 $1,186 $1,194 $1,000

Taxes $1,561 $1,376 $1,340 $1,828 $942 $1,832

Profit Sharing $58 $51 $50 $68 $35 $68

Net Profit $2,841 $2,505 $2,439 $3,326 $1,714 $3,334

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating $3,515 $2,647 $2,485 $2,574 $1,407 $2,765

Cash From Investing $0 ($4,820) ($5,440) ($6,500) ($5,440) ($2,600)

Cash from Financing $0 $7,023 $6,612 $6,378 $6,612 $909

Net Change in Cash $3,515 $4,850 $3,657 $2,452 $2,579 $1,074

Starting Cash Position

$5,598 $5,598 $5,598 $5,598 $5,598 $5,598

Closing Cash Position

$9,112 $10,447 $9,254 $8,049 $8,176 $6,672

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $15,021 $17,407 $15,674 $15,980 $14,763 $14,038

Fixed Assets $8,640 $13,439 $13,717 $15,080 $13,717 $11,067

Total Assets $23,661 $30,845 $29,392 $31,060 $28,480 $25,105

Current Liabilities $2,770 $6,957 $5,966 $6,982 $5,780 $6,487

Long-Term Liabilities $5,200 $7,680 $7,563 $7,489 $7,563 $5,622

Total Liabilities $7,970 $14,637 $13,529 $14,470 $13,343 $12,109

Total Equity $15,691 $16,208 $15,862 $16,589 $15,137 $12,996

Total Liabilities & Equity

$23,661 $30,845 $29,392 $31,060 $28,480 $25,105

Product Financials

Able Total

Sales $43,731 $43,731

Variable Cost $34,022 $34,022

Able Total

Fixed Cost $4,607 $4,607

Net Margin $5,102 $5,102

Other (Fees, Writeoffs) $0

Interest $641

Taxes $1,561

Profit Sharing $58

Net Profit $2,841