Final report

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Round0Results.docx

Round 0 Results

Contents

· Section 1  Research and Development

· Section 2  Marketing Low Tech

· Section 3  Marketing High Tech

· Section 4  Production

· Section 5  Finance

· Section 6  Product Financials

· Section 7  Custom Modules

High Level Overview

High Level Overview

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Average

Sales

$31,500

$31,500

$31,500

$31,500

$31,500

$31,500

$31,500

Profit

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

Contribution Margin

5.48%

5.48%

5.48%

5.48%

5.48%

5.48%

5.48%

Stock Price

$4.59

$4.59

$4.59

$4.59

$4.59

$4.59

$4.59

Emergency Loan

$0

$0

$0

$0

$0

$0

$0

Market Share

16.7%

16.7%

16.7%

16.7%

16.7%

16.7%

16.7%

Section  | Research and Development

Low Tech

Customer Buying Criteria

Expectations

Importance

Price

$15.00 - $35.00

41%

Age

3 Years

29%

Reliability

14,000 - 20,000 Hours

21%

Positioning

Performance 4.8 Size 15.2

9%

High Tech

Customer Buying Criteria

Expectations

Importance

Positioning

Performance 7.4 Size 12.6

33%

Age

0 Years

29%

Price

$25.00 - $45.00

25%

Reliability

17,000 - 23,000 Hours

13%

Perceptual Map

PerformanceSizeAbleAbleBakerBakerCakeCakeDazeDazeEatEatFastFast0246810121416182002468101214161820

Product List

Name

Performance

Size

Reliability

Age

Revision Date

Able

6.4

13.6

21,000

3.1

November 25, 2018

Baker

6.4

13.6

21,000

3.1

November 25, 2018

Cake

6.4

13.6

21,000

3.1

November 25, 2018

Daze

6.4

13.6

21,000

3.1

November 25, 2018

Eat

6.4

13.6

21,000

3.1

November 25, 2018

Fast

6.4

13.6

21,000

3.1

November 25, 2018

Section  | Marketing

Low Tech

Customer Buying Criteria

Categories

Expectations

Importance

Price

$15.00 - $35.00

41%

Age

3 Years

29%

Reliability

14,000 - 20,000 Hours

21%

Positioning

Performance 4.8 Size 15.2

9%

Demand Information

2021 Total Market Size

3,780

2021 Total Units Sold

3,780

2022 Demand Growth Rate

10%

Market Share

Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerrisErie: 16.7%

Top Products

Name

Price

Units Sold 

Potential Sold

Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Baker

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Cake

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Daze

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Eat

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Fast

$35.00

630

630

No

$1,000

40%

$1,000

55%

16

Section  | Marketing

High Tech

Customer Buying Criteria

Categories

Expectations

Importance

Positioning

Performance 7.4 Size 12.6

33%

Age

0 Years

29%

Price

$25.00 - $45.00

25%

Reliability

17,000 - 23,000 Hours

13%

Demand Information

2021 Total Market Size

1,620

2021 Total Units Sold

1,620

2022 Demand Growth Rate

20%

Market Share

Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerris

Top Products

Name

Price

Units Sold 

Potential Sold

Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Baker

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Cake

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Daze

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Eat

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Fast

$35.00

270

270

No

$1,000

41%

$1,000

55%

15

Section  | Production

Production vs Capacity

1,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,0001,0001,0001,0001,0001,0001,0001,0001,0001,0001,0001,000ProductionCapacityAndrewsBaldwinChesterDigbyErieFerris0100200300400500600700800900100011001200Production: 1,109

Plant Information

Name

Primary Segment

Units Produced

Units Sold

Inventory

Price

Material Cost

Labor Cost

Contribution Margin

Auto. Next Round

Capacity Next Round

Plant Utilization

Able

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Baker

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Cake

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Daze

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Eat

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Fast

Low Tech

1,109

900

209

$35.00

$16.17

$14.41

5.5%

3

1,000

160%

Section  | Finance

Income Statement

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Sales

$31,500

$31,500

$31,500

$31,500

$31,500

$31,500

Variable Costs

Direct Material

$15,170

$15,170

$15,170

$15,170

$15,170

$15,170

Direct Labor

$12,971

$12,971

$12,971

$12,971

$12,971

$12,971

Inventory Carry

$1,634

$1,634

$1,634

$1,634

$1,634

$1,634

Total Variable Costs (Labor, Material, Carry)

$29,775

$29,775

$29,775

$29,775

$29,775

$29,775

Contribution Margin

$1,725

$1,725

$1,725

$1,725

$1,725

$1,725

Period Costs

Depreciation

$1,200

$1,200

$1,200

$1,200

$1,200

$1,200

SG&A

R&D

$0

$0

$0

$0

$0

$0

Promotions

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

Sales

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

Administration

$563

$563

$563

$563

$563

$563

Total Period Costs

$3,763

$3,763

$3,763

$3,763

$3,763

$3,763

Net Margin

($2,038)

($2,038)

($2,038)

($2,038)

($2,038)

($2,038)

Other (Fees/Write-offs/Bonuses/Relocation Fee)

$0

$0

$0

$0

$0

$0

EBIT

($2,038)

($2,038)

($2,038)

($2,038)

($2,038)

($2,038)

Interest (Short term/Long Term)

$814

$814

$814

$814

$814

$814

Taxes

($998)

($998)

($998)

($998)

($998)

($998)

Profit Sharing

$0

$0

$0

$0

$0

$0

Net Profit

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

Cash Flow Statement

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Starting Cash Position

$5,000

$5,000

$5,000

$5,000

$5,000

$5,000

Cash From Operations

Net Income(Loss)

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

($1,854)

Adjustment For Non-Cash Items

Depreciation

$1,200

$1,200

$1,200

$1,200

$1,200

$1,200

Extraordinary Gains/Losses/Write-offs

$0

$0

$0

$0

$0

$0

Changes In Current Assets And Liabilities

Accounts Payable

$850

$850

$850

$850

$850

$850

Inventory

($6,534)

($6,534)

($6,534)

($6,534)

($6,534)

($6,534)

Accounts Receivable

$4,411

$4,411

$4,411

$4,411

$4,411

$4,411

Net Cash From Operations

($1,927)

($1,927)

($1,927)

($1,927)

($1,927)

($1,927)

Cash From Investing

Net Plant Improvements

$0

$0

$0

$0

$0

$0

Cash From Financing

Dividends Paid

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

Sales Of Common Stock

$0

$0

$0

$0

$0

$0

Purchase Of Common Stock

$0

$0

$0

$0

$0

$0

Cash From Long-Term Debt Issued

$0

$0

$0

$0

$0

$0

Early Retirement Of Long-Term Debt

$0

$0

$0

$0

$0

$0

Retirement Of Current Debt

$0

$0

$0

$0

$0

$0

Cash From Current Debt Borrowing

$0

$0

$0

$0

$0

$0

Cash From Emergency Loan

$0

$0

$0

$0

$0

$0

Net Cash From Financing

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

($1,000)

Effect Of Exchange Rates

$0

$0

$0

$0

$0

$0

Net Change In Cash

($2,927)

($2,927)

($2,927)

($2,927)

($2,927)

($2,927)

Ending Cash Position

$2,073

$2,073

$2,073

$2,073

$2,073

$2,073

Balance Sheet

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Cash

$2,073

$2,073

$2,073

$2,073

$2,073

$2,073

Accounts Receivable

$2,589

$2,589

$2,589

$2,589

$2,589

$2,589

Inventory

$6,534

$6,534

$6,534

$6,534

$6,534

$6,534

Current Assets

$11,196

$11,196

$11,196

$11,196

$11,196

$11,196

Plant and Equipment

$18,000

$18,000

$18,000

$18,000

$18,000

$18,000

Accumulated Depreciation

($6,000)

($6,000)

($6,000)

($6,000)

($6,000)

($6,000)

Fixed Assets

$12,000

$12,000

$12,000

$12,000

$12,000

$12,000

Total Assets

$23,196

$23,196

$23,196

$23,196

$23,196

$23,196

Accounts Payable

$2,850

$2,850

$2,850

$2,850

$2,850

$2,850

Current Debt

$0

$0

$0

$0

$0

$0

Current Liabilities

$2,850

$2,850

$2,850

$2,850

$2,850

$2,850

Long-Term Liabilities

$6,600

$6,600

$6,600

$6,600

$6,600

$6,600

Total Liabilities

$9,450

$9,450

$9,450

$9,450

$9,450

$9,450

Common Stock

$2,904

$2,904

$2,904

$2,904

$2,904

$2,904

Retained Earnings

$10,842

$10,842

$10,842

$10,842

$10,842

$10,842

Total Equity

$13,746

$13,746

$13,746

$13,746

$13,746

$13,746

Total Liabilities & Equity

$23,196

$23,196

$23,196

$23,196

$23,196

$23,196

Stock Market Summary

Company

Closing Price

Change

Shares Outstanding

Market Cap

Book Value

EPS

Dividend

Yield

P/E

Andrews

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Baldwin

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Chester

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Digby

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Erie

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Ferris

$4.59

$0.00

2,000,000

$9m

$6.87

($0.93)

$0.50

10.9%

-4.96

Bond Market Summary

Company

Series

Face Value

Yield

Closing Price

S&P Rating

Andrews

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Baldwin

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Chester

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Digby

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Erie

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Ferris

11.0S2023 12.0S2025 13.0S2027

$1,100,000 $2,200,000 $3,300,000

10.85% 11.35% 11.59%

$101.38 $105.68 $112.12

BBB BBB BBB

Next Year's Prime Rate: 7%

Stock Price

4.594.59AndrewsBaldwinChesterDigbyErieFerris20212022202320242025202620272028$0$10$20$30$40$50

Net Profit

AndrewsBaldwinChesterDigbyErieFerris$-2000$-1500$-1000$-500$0Erie: ($1,854)

Section  | Product Financials

Andrews Income Statement

Category

Able

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

Baldwin Income Statement

Category

Baker

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

Chester Income Statement

Category

Cake

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

Digby Income Statement

Category

Daze

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

Erie Income Statement

Category

Eat

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

Ferris Income Statement

Category

Fast

Other Info

Total

Sales

$31,500

$31,500

Variable Cost

$29,775

$29,775

Fixed Cost

$3,763

$3,763

Net Margin

($2,038)

($2,038)

Other (Fees, Writeoffs)

$0

Long Term Interest

$814

Taxes & Tariffs

($998)

Profit Sharing

$0

Net Profit

($1,854)

WorkforceRound: 0 Dec. 31, 2021OP99075_1

Workforce Summary

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Number of Employees

308

308

308

308

308

308

First Shift

193

193

193

193

193

193

Second Shift

115

115

115

115

115

115

Overtime %

0%

0%

0%

0%

0%

0%

Turnover Rate

10.0%

10.0%

10.0%

10.0%

10.0%

10.0%

New Employees

91

91

91

91

91

91

Separated Employees

0

0

0

0

0

0

Productivity Index

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Section  | Custom Modules

Workforce Summary

Categories

Andrews

Baldwin

Chester

Digby

Erie

Ferris

Number of Employees

308

308

308

308

308

308

First Shift

193

193

193

193

193

193

Second Shift

115

115

115

115

115

115

Overtime %

0%

0%

0%

0%

0%

0%

Turnover Rate

10.0%

10.0%

10.0%

10.0%

10.0%

10.0%

New Employees

91

91

91

91

91

91

Separated Employees

0

0

0

0

0

0

Productivity Index

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%