Final report
Round 0 Results
Contents
· Section 1 Research and Development
· Section 2 Marketing Low Tech
· Section 3 Marketing High Tech
· Section 4 Production
· Section 5 Finance
· Section 6 Product Financials
· Section 7 Custom Modules
High Level Overview
|
High Level Overview |
|||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
Average |
|
Sales |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
|
Profit |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
|
Contribution Margin |
5.48% |
5.48% |
5.48% |
5.48% |
5.48% |
5.48% |
5.48% |
|
Stock Price |
$4.59 |
$4.59 |
$4.59 |
$4.59 |
$4.59 |
$4.59 |
$4.59 |
|
Emergency Loan |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Market Share |
16.7% |
16.7% |
16.7% |
16.7% |
16.7% |
16.7% |
16.7% |
Section | Research and Development
|
Low Tech |
||
|
Customer Buying Criteria |
Expectations |
Importance |
|
Price |
$15.00 - $35.00 |
41% |
|
Age |
3 Years |
29% |
|
Reliability |
14,000 - 20,000 Hours |
21% |
|
Positioning |
Performance 4.8 Size 15.2 |
9% |
|
High Tech |
||
|
Customer Buying Criteria |
Expectations |
Importance |
|
Positioning |
Performance 7.4 Size 12.6 |
33% |
|
Age |
0 Years |
29% |
|
Price |
$25.00 - $45.00 |
25% |
|
Reliability |
17,000 - 23,000 Hours |
13% |
Perceptual Map
PerformanceSizeAbleAbleBakerBakerCakeCakeDazeDazeEatEatFastFast0246810121416182002468101214161820
|
Product List |
|||||
|
Name |
Performance |
Size |
Reliability |
Age |
Revision Date |
|
Able |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
|
Baker |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
|
Cake |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
|
Daze |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
|
Eat |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
|
Fast |
6.4 |
13.6 |
21,000 |
3.1 |
November 25, 2018 |
Section | Marketing
Low Tech
|
Customer Buying Criteria |
||
|
Categories |
Expectations |
Importance |
|
Price |
$15.00 - $35.00 |
41% |
|
Age |
3 Years |
29% |
|
Reliability |
14,000 - 20,000 Hours |
21% |
|
Positioning |
Performance 4.8 Size 15.2 |
9% |
|
Demand Information |
||
|
2021 Total Market Size |
3,780 |
|
|
2021 Total Units Sold |
3,780 |
|
|
2022 Demand Growth Rate |
10% |
Market Share
Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerrisErie: 16.7%
|
Top Products |
|||||||||
|
Name |
Price |
Units Sold |
Potential Sold |
Stock Out |
Sales Budget |
Customer Accessibility |
Promo Budget |
Customer Awareness |
Customer Satisfaction |
|
Able |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
|
Baker |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
|
Cake |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
|
Daze |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
|
Eat |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
|
Fast |
$35.00 |
630 |
630 |
No |
$1,000 |
40% |
$1,000 |
55% |
16 |
Section | Marketing
High Tech
|
Customer Buying Criteria |
||
|
Categories |
Expectations |
Importance |
|
Positioning |
Performance 7.4 Size 12.6 |
33% |
|
Age |
0 Years |
29% |
|
Price |
$25.00 - $45.00 |
25% |
|
Reliability |
17,000 - 23,000 Hours |
13% |
|
Demand Information |
||
|
2021 Total Market Size |
1,620 |
|
|
2021 Total Units Sold |
1,620 |
|
|
2022 Demand Growth Rate |
20% |
Market Share
Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerris
|
Top Products |
|||||||||
|
Name |
Price |
Units Sold |
Potential Sold |
Stock Out |
Sales Budget |
Customer Accessibility |
Promo Budget |
Customer Awareness |
Customer Satisfaction |
|
Able |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
|
Baker |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
|
Cake |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
|
Daze |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
|
Eat |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
|
Fast |
$35.00 |
270 |
270 |
No |
$1,000 |
41% |
$1,000 |
55% |
15 |
Section | Production
Production vs Capacity
1,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,1091,0001,0001,0001,0001,0001,0001,0001,0001,0001,0001,0001,000ProductionCapacityAndrewsBaldwinChesterDigbyErieFerris0100200300400500600700800900100011001200Production: 1,109
|
Plant Information |
|||||||||||
|
Name |
Primary Segment |
Units Produced |
Units Sold |
Inventory |
Price |
Material Cost |
Labor Cost |
Contribution Margin |
Auto. Next Round |
Capacity Next Round |
Plant Utilization |
|
Able |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
|
Baker |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
|
Cake |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
|
Daze |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
|
Eat |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
|
Fast |
Low Tech |
1,109 |
900 |
209 |
$35.00 |
$16.17 |
$14.41 |
5.5% |
3 |
1,000 |
160% |
Section | Finance
|
Income Statement |
||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
|
Sales |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
$31,500 |
|
Variable Costs |
|
|
|
|
|
|
|
Direct Material |
$15,170 |
$15,170 |
$15,170 |
$15,170 |
$15,170 |
$15,170 |
|
Direct Labor |
$12,971 |
$12,971 |
$12,971 |
$12,971 |
$12,971 |
$12,971 |
|
Inventory Carry |
$1,634 |
$1,634 |
$1,634 |
$1,634 |
$1,634 |
$1,634 |
|
Total Variable Costs (Labor, Material, Carry) |
$29,775 |
$29,775 |
$29,775 |
$29,775 |
$29,775 |
$29,775 |
|
Contribution Margin |
$1,725 |
$1,725 |
$1,725 |
$1,725 |
$1,725 |
$1,725 |
|
Period Costs |
|
|
|
|
|
|
|
Depreciation |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
|
SG&A |
|
|
|
|
|
|
|
R&D |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Promotions |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
|
Sales |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
$1,000 |
|
Administration |
$563 |
$563 |
$563 |
$563 |
$563 |
$563 |
|
Total Period Costs |
$3,763 |
$3,763 |
$3,763 |
$3,763 |
$3,763 |
$3,763 |
|
Net Margin |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
|
Other (Fees/Write-offs/Bonuses/Relocation Fee) |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
EBIT |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
($2,038) |
|
Interest (Short term/Long Term) |
$814 |
$814 |
$814 |
$814 |
$814 |
$814 |
|
Taxes |
($998) |
($998) |
($998) |
($998) |
($998) |
($998) |
|
Profit Sharing |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Net Profit |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
|
Cash Flow Statement |
||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
|
Starting Cash Position |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
$5,000 |
|
Cash From Operations |
|
|
|
|
|
|
|
Net Income(Loss) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
($1,854) |
|
Adjustment For Non-Cash Items |
|
|
|
|
|
|
|
Depreciation |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
$1,200 |
|
Extraordinary Gains/Losses/Write-offs |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Changes In Current Assets And Liabilities |
|
|
|
|
|
|
|
Accounts Payable |
$850 |
$850 |
$850 |
$850 |
$850 |
$850 |
|
Inventory |
($6,534) |
($6,534) |
($6,534) |
($6,534) |
($6,534) |
($6,534) |
|
Accounts Receivable |
$4,411 |
$4,411 |
$4,411 |
$4,411 |
$4,411 |
$4,411 |
|
Net Cash From Operations |
($1,927) |
($1,927) |
($1,927) |
($1,927) |
($1,927) |
($1,927) |
|
Cash From Investing |
|
|
|
|
|
|
|
Net Plant Improvements |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Cash From Financing |
|
|
|
|
|
|
|
Dividends Paid |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
|
Sales Of Common Stock |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Purchase Of Common Stock |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Cash From Long-Term Debt Issued |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Early Retirement Of Long-Term Debt |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Retirement Of Current Debt |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Cash From Current Debt Borrowing |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Cash From Emergency Loan |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Net Cash From Financing |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
($1,000) |
|
Effect Of Exchange Rates |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Net Change In Cash |
($2,927) |
($2,927) |
($2,927) |
($2,927) |
($2,927) |
($2,927) |
|
Ending Cash Position |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
|
Balance Sheet |
|||||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
|||
|
Cash |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
$2,073 |
|||
|
Accounts Receivable |
$2,589 |
$2,589 |
$2,589 |
$2,589 |
$2,589 |
$2,589 |
|||
|
Inventory |
$6,534 |
$6,534 |
$6,534 |
$6,534 |
$6,534 |
$6,534 |
|||
|
Current Assets |
$11,196 |
$11,196 |
$11,196 |
$11,196 |
$11,196 |
$11,196 |
|||
|
Plant and Equipment |
$18,000 |
$18,000 |
$18,000 |
$18,000 |
$18,000 |
$18,000 |
|||
|
Accumulated Depreciation |
($6,000) |
($6,000) |
($6,000) |
($6,000) |
($6,000) |
($6,000) |
|||
|
Fixed Assets |
$12,000 |
$12,000 |
$12,000 |
$12,000 |
$12,000 |
$12,000 |
|||
|
Total Assets |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
|||
|
Accounts Payable |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
|||
|
Current Debt |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|||
|
Current Liabilities |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
$2,850 |
|||
|
Long-Term Liabilities |
$6,600 |
$6,600 |
$6,600 |
$6,600 |
$6,600 |
$6,600 |
|||
|
Total Liabilities |
$9,450 |
$9,450 |
$9,450 |
$9,450 |
$9,450 |
$9,450 |
|||
|
Common Stock |
$2,904 |
$2,904 |
$2,904 |
$2,904 |
$2,904 |
$2,904 |
|||
|
Retained Earnings |
$10,842 |
$10,842 |
$10,842 |
$10,842 |
$10,842 |
$10,842 |
|||
|
Total Equity |
$13,746 |
$13,746 |
$13,746 |
$13,746 |
$13,746 |
$13,746 |
|||
|
Total Liabilities & Equity |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
$23,196 |
|||
|
Stock Market Summary |
|||||||||
|
Company |
Closing Price |
Change |
Shares Outstanding |
Market Cap |
Book Value |
EPS |
Dividend |
Yield |
P/E |
|
Andrews |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Baldwin |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Chester |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Digby |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Erie |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Ferris |
$4.59 |
$0.00 |
2,000,000 |
$9m |
$6.87 |
($0.93) |
$0.50 |
10.9% |
-4.96 |
|
Bond Market Summary |
|||||
|
Company |
Series |
Face Value |
Yield |
Closing Price |
S&P Rating |
|
Andrews |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Baldwin |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Chester |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Digby |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Erie |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Ferris |
11.0S2023 12.0S2025 13.0S2027 |
$1,100,000 $2,200,000 $3,300,000 |
10.85% 11.35% 11.59% |
$101.38 $105.68 $112.12 |
BBB BBB BBB |
|
Next Year's Prime Rate: 7% |
Stock Price
4.594.59AndrewsBaldwinChesterDigbyErieFerris20212022202320242025202620272028$0$10$20$30$40$50
Net Profit
AndrewsBaldwinChesterDigbyErieFerris$-2000$-1500$-1000$-500$0Erie: ($1,854)
Section | Product Financials
|
Andrews Income Statement |
|||
|
Category |
Able |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
|
Baldwin Income Statement |
|||
|
Category |
Baker |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
|
Chester Income Statement |
|||
|
Category |
Cake |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
|
Digby Income Statement |
|||
|
Category |
Daze |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
|
Erie Income Statement |
|||
|
Category |
Eat |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
|
Ferris Income Statement |
|||
|
Category |
Fast |
Other Info |
Total |
|
Sales |
$31,500 |
|
$31,500 |
|
Variable Cost |
$29,775 |
|
$29,775 |
|
Fixed Cost |
$3,763 |
|
$3,763 |
|
Net Margin |
($2,038) |
|
($2,038) |
|
|
|
Other (Fees, Writeoffs) |
$0 |
|
|
|
Long Term Interest |
$814 |
|
|
|
Taxes & Tariffs |
($998) |
|
|
|
Profit Sharing |
$0 |
|
|
|
Net Profit |
($1,854) |
WorkforceRound: 0 Dec. 31, 2021OP99075_1
|
Workforce Summary |
||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
|
Number of Employees |
308 |
308 |
308 |
308 |
308 |
308 |
|
First Shift |
193 |
193 |
193 |
193 |
193 |
193 |
|
Second Shift |
115 |
115 |
115 |
115 |
115 |
115 |
|
Overtime % |
0% |
0% |
0% |
0% |
0% |
0% |
|
Turnover Rate |
10.0% |
10.0% |
10.0% |
10.0% |
10.0% |
10.0% |
|
New Employees |
91 |
91 |
91 |
91 |
91 |
91 |
|
Separated Employees |
0 |
0 |
0 |
0 |
0 |
0 |
|
Productivity Index |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
Section | Custom Modules
|
Workforce Summary |
||||||
|
Categories |
Andrews |
Baldwin |
Chester |
Digby |
Erie |
Ferris |
|
Number of Employees |
308 |
308 |
308 |
308 |
308 |
308 |
|
First Shift |
193 |
193 |
193 |
193 |
193 |
193 |
|
Second Shift |
115 |
115 |
115 |
115 |
115 |
115 |
|
Overtime % |
0% |
0% |
0% |
0% |
0% |
0% |
|
Turnover Rate |
10.0% |
10.0% |
10.0% |
10.0% |
10.0% |
10.0% |
|
New Employees |
91 |
91 |
91 |
91 |
91 |
91 |
|
Separated Employees |
0 |
0 |
0 |
0 |
0 |
0 |
|
Productivity Index |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |