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Task 2: Career Goals

Part 1

The two jobs that are appealing o me in the hospitality industry are the general manager at Benson’s Hospitality LLC in New York and director of marketing at HOTEL NAME. The job of a general manager is appealing to me because it revolves around controlling all the aspects of hotel operations .The director of Marketing is appealing to me because it will enable me to be in charge if the overall hotel positioning, daily sales efforts and brand communications. I believe I will be the best fit for the job because I have the capacity to provide strategic planning and leadership to all departments in support of the company guest satisfaction, service culture and guest satisfaction.

Part 2

General Manager

Job Description

He or she has an obligation to take care of all operational aspects at the hotel which encompasses managing the guests and the hotel staffs .In simple terms, they act as the primary ambassador’s of the hotel.

Salary range

The Base Salary of the General Manager ranges from $70000 to approximately $72800

Requirements/Experience Needed

The preferred candidate to fill up this position is a highly and seasoned intelligent professional in he hospitality industry that possess exemplary management and vast hands-on experience. Moreover, the general manager should be ready and available to wok whenever they are trequir3d including nights, holidays and weekends.

Qualifications Needed

A bachelors degree in Hospitality and Hotel Management or any related course. The candidate must also possess an experience in managing, opening or re-positioning a clear track record of a hotel or company in the hospitality industry. Exemplary computer skills are also primary.

Potential Job Locations

Independent motels and hotels, resorts and residential clubs

Director of Marketing

Job Description

They are in charge of the day to day sales efforts and they have an obligation to overall hotel positioning and focussing on brand communication. Furthermore, they are also responsible for yielding strategies, meeting budget, market performance, optimal business mix techniques and rental revenue of the company.

Salary range

The salary of the director of marketing ranges from $ 30,000 to around $ 40000 depending on the location of the company.

Requirements and Experience Needed

Requires advanced understanding of practices and principles within the marketing/sales/hospitality profession. Moreover, it needs a minimum of at least five years experience of marketing and sales in the hospitality and hotel industry.

Qualifications

It requires a bachelor’s degree in sales and marketing or related field. Some organisations prefer a three-year degree in a certified university in Marketing, Business Administration, Restaurant and Hotel Management or related Field. It also needs Proficiency in Excel, Microsoft, and property management skills. Strong presentation, media and computer skills coupled with a good command of the English language both in verbal and written form. The candidate must also demonstrate experience, knowledge, and skills in the execution and design of communications, marketing and public relations activities. Furthermore, they must possess experience in overseeing the production, design of publications and print materials.

Potential Job Locations

Some of the director marketing job locations and opportunities includes overall Marketing manager of a hotel, Social Media manager, product Manager, Web Content Writer, Market Research Analysts, Supply Chain Analysts and Search Engine Optimisation.

Task 3: Tourism Organisation Analysis

Question 1

He leading tourism organisation is World Tourism Organisation and the United States is one of its member states.

Question 2

The National Travel and Tourism Office serves as the official tourism organisation in America and it are in charge of overseeing the formulation and implementation of policies involving National tourism. It functions as the effective agency and instruments those concentrates on the execution of national governments responsibilities for direction, control and promotion of tourism.

Question 3

CVB is acknowledged as a not-for profit organisation that is responsible for dealing with specific destinations and most are in most instances receive their funding from hotel occupancy taxes.

The Colombia SC CVB motto slogan is presented in two forms. First, as the new Tagline which states that “The Real Southern Hot Spot. Second, as the new Logo which is indicated as “ a light redblock “C’

Some of the primary signature events sponsored by New Columbia SC CVB revolve around festivals for culture, history, foods and arts. Other events include Unplugging in the Low country that focuses on ensuring that Kids at heart are able to unwind and unplug.

Task 4: The Distribution Process

Question 1

Travel agencies have reduced because of lack of brand awareness. Digitalisation and emergence of the Internet has revolutionised the marketplace in such a way that so many travellers and tourists can get whatever they want aniline. In the near future, Travel agents are more likely to reduce because with the mergence of google maps and other Internet applications, people are able to book the best flights and tourists destinations with ease.

Question 2

BLANK SPACE NEED ANSWERING

One of the reason why I chose this city and activities is because Skellig Michael Islannd which is a renowned UNESCO World heritage HAS BEEN ON ONE OF THE MUST SEE SIGHTS LIST ON Dr NAME,

The channel of distribution that I used to plan for the fall break trip is Interpid Travel. It is a prominent travel; agency that has assisted more than 1000000 travellers around the globe.