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Role of Social Media Communication

Ansari, J. A. N., & Khan, N. A. (2020). Exploring the role of social media in collaborative learning the new domain of learning. Smart Learning Environments, 7(1), 1-16.

The article highlights the significance of social media and technology-based devices integrated into learning institutions. From this, it helps understand how interaction with social media helps academicians incorporate diverse collaborative learning and interactivity between learners with peers and teachers. In using this article, it will provide insights on the best approaches to integrate information technology to stimulate digital learning in this millennium. Also, it is essential in understanding how electronic communication is has accelerated its adoption and usefulness forming a contemporary part of human life.

Badea, M. (2014). Social media and organizational communication. Procedia-social and behavioral sciences, 149, 70-75.

Imperatively, Badea states that social media has a critical role in determining the nature of organizational communication through its immense influence on how information is obtained and exchanged. As such, firms must institute comprehensive social media communication approaches to ensure that organizing communication is facilitated through relevant conceptual communication models. The source further offers insights on the relevance of social media in enhancing communication and mitigating possible constraints that hinder effective social media communication.

Bratu, S. (2016). The critical role of social media in crisis communication. Linguistic and Philosophical Investigations, (15), 232-238.

Based on this source, explores and describes the critical role of social media in managing communication concerns that exist as a result of human interaction with technology. Here, it sets a platform for understanding the effectiveness of social media communication as adopted in social networking technologies. With that, the article contributes towards the integration of social media communication as an instrument for crisis management and advocacy for social networking technologies among citizens leading to improvement in communication and a tool for emergency management.

Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies, engagement, and future research directions. International Journal of Wine Business Research.

The authors majored in the essence of diverse social media communication strategies and uncover the engagement trends. Specifically, this analysis evaluates the use of Facebook as a social media communication strategy and dependability metrics setting a benchmark for social media performance. Further, selecting this journal based on its ability to identify the practical value of social media communication in engaging a larger customer base among diverse enterprises given that it’s the mainstream that connects a larger population of the world’s population in the present and future generation.

Enke, N., & Borchers, N. S. (2019). Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication. International Journal of Strategic Communication, 13(4), 261-277.

According to Enke and Borchers, strategic social media communication has advanced its relevance as a conceptual framework that results in improved influencer communication. Specifically, the article draws insights from the systematically developed roles of strategic social media influencer communication causing a significant advancement in the quality of relationships of content distribution and interaction. The use of the article helps define the essence of social media communication concerning the broader framework of creating communication influence using social networking sites.

Floreddu, P. B., & Cabiddu, F. (2016). Social media communication strategies. Journal of Services Marketing.

Notably, the purpose of this journal is to evaluate the connection between strategies adopted in social media communication with the corporate reputation. Here, it incorporates longitudinal explorative multiple case-study theoretical sampling majoring on social media mediums in developing different strategies such as openness, selective, and conversational nature of social medial communication. Thus, it is possible to combine diverse social media communication strategies in improving the interaction between producers and consumers signifying the importance of social media communication.

Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government crisis communications. Public Relations Review, 41(3), 386-394.

Social media communication is highlighted as an essential aspect of adoption among local governments in the United States specifically in addressing instances of crisis communication using social networking sites. The adoption of social media tools is evaluated as a vital role in positively assessing the nature of each government enterprise. As a result, using this article will improve the research topic in understanding the strengths and implications of crisis management using social media communication among stakeholders involved in the administrative positions within local governments.

Lăzăroiu, G. (2014). The role of social media as a news provider. Review of Contemporary Philosophy, (13), 78-83.

Insightfully, the resource by Lăzăroiu is important for use in this project in that it helps gain deeper insights concerning the impact of social media in democratizing information. Moreover, it evaluates individual participation in media communication and correlates these trends with social media policies set for the collection of information shared. The outcomes of the article identify that through social media communication, citizens are transformed through informative ideas, features, and news that shape the nature of social media communication channels.

Meikle, G. (2016). Social media: Communication, sharing, and visibility. Routledge.

Meikle’s book on social media communication, sharing, and visibility paves a way to understanding the growing attention accorded to social networking sites due to their imaginative nature manifested to users. In addition, using this resource will help solicit the exploitive ability of social media communication through diverse networking sites including Facebook, YouTube, and Twitter. Thus, it demonstrates the ability to share a wide range of information visible to a large population base with value to privatization and individual diversities that exist among users.

Nielsen, R. K., & Schrøder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with the news: An eight-country cross-media comparison. Digital journalism, 2(4), 472-489.

The article presents insights on the growing use and dependency on diverse social media platforms which causes a significant shift in the engagement of social media in the acquisition of information and news. Particularly, the selection of this resource was to assist relate social media reliability in conveying essential information through participatory technological advancements through a comparison of different nations. With that, it helps understand the democracies of media systems and how each contributes towards the improvement of news and communication sources forming a contemporary part of people’s new habits.

Poell, T., & Van Dijck, J. (2015). Social media and activist communication. Poell, Thomas & José van Dijck (2015). Social Media and Activist Communication. In The Routledge Companion to Alternative and Community Media, 527-537.

Poell and Van Dijck present essential ideas on the role of social media in communication for activists in society through mainstream platforms that convey more control among target populations. Subsequently, the authors identify the power of social media that has been subjected to the public due to the shift of technological mechanisms by large social media organizations. As such, it serves to shape technology and social media communication spectacularly by shifting the focus from protest concerns to newsworthy aspects allowing for personal networks to steer towards the creation of a connection with the mainstream platforms. Hence, it leads to the creation of togetherness that is antithetical within the composition of the society.

Raab, C., Berezan, O., Krishen, A. S., & Tanford, S. (2016). What’s in a word? Building program loyalty through social media communication. Cornell Hospitality Quarterly, 57(2), 138-149.

According to the article, social media communication serves a critical role in the creation of loyalty programs specifically among hospitality enterprises by acting as a powerful touchpoint for clients. Particularly, selecting the article paved an avenue in determining the role of social media communication adopted as a quantitative model to project diverse outcomes conveyed by different social networking sites used. With this, it is established that the quality of social media communication influences the information shared, customer attributes, and triggers more loyalty by creating a friendly dimension for communication styles that convey the most interactive and professional impact.

Razmerita, L., Kirchner, K., & Nielsen, P. (2016). What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication. Journal of Knowledge Management.

This resource is selected to analyze diverse factors that trigger information challenges among corporations as triggered by social media communication perspectives. Here, there are assessments to determine the projected benefits resulting from social capital as well as valuable knowledge existent among employees which causes a social dilemma due to self-determination to understand diverse factors that influence employee participation in social media communication. The journal further establishes that social media communication for knowledge sharing serves a major role in understanding diverse aspects that influence social media communication and suggests interventions to mitigate barriers to knowledge sharing.

Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.

Noteworthy, social media communication is identified to have a major role in shaping the nature of consumer perspective towards specific brands that are available in the market. The study relies on insights from the observations made on diverse social networking platforms in establishing a user-generated social media communication channel for a specific brand. As a result, the conceptual model can be tested through an interplay of the vast firm-created and user-generated social media communication channels that are capable of triggering a positive impact on the quality of the brand and attitude. Therefore, structural pathways identified across social media communication models are beneficial in improving purchase intentions among consumers.

Subramanian, K. R. (2017). Influence of social media in interpersonal communication. International Journal of Scientific Progress and Research, 38(2), 70-75.

The article by Subramanian assesses the role of social media in shaping interpersonal communication in the modern era where reliance on technology-based models is highly appreciated. Through that, the present era is characterized by a lack of acute time among individuals to have satisfactory interactions due to the vastly digitized and fast-paced livelihood. As such, individuals are encouraged to interact more with one another and fulfill their social media needs which causes a decline in face-to-face interactions causing an impact on personal communication. Thus, the article recommends a reduction in social media contact to help ensure that interpersonal communication is improved.

Öztamur, D., & Karakadılar, İ. S. (2014). Exploring the role of social media for SMEs: as a new marketing strategy tool for the firm performance perspective. Procedia-Social and behavioral sciences, 150, 511-520.

Based on this source, social media is identified not only as a communication tool aimed for amusement but rather as a crucial aspect that assists in contemporary business involvement. The article has beneficial information concerning social media communication as a marketing strategy where information is conveyed and accessed by a large population base resulting in increased benefits. Additionally, social network marketing offers a unique opportunity to engage possible clients virtually which contributes to the richness in the content and interaction. The use of vast networking sites presents an opportunity to communicate with more potential customers leading to improved performance of social media activities.

Voorveld, H. A. (2019). Brand communication in social media: A research agenda. Journal of Advertising, 48(1), 14-26.

According to this article by Voorveld, it presents a critical analysis of how social media can be integrated to convey positive outcomes in brand communication. This is set to evaluate the theoretical and conceptual benefits as well as challenges that generate during brand communication in diverse social media platforms among advertising agencies. Specifically, the author identifies specific approaches that ought to be considered in establishing the influence of social media communication. These incorporate the influence conveyed, content shared, concerns from the communication, attributes of the social media platform used in sharing, how to effectively integrate the media, to the users, and practicality of information shared through social media communication.